Introduction to Google My Business - Ryan Joos - Expert Session
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Ryan Joos goes over how to get started with Google My Business, a tool meant to help all businesses get recognized by customers.
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Introduction to Google My Business - Ryan Joos - Expert Session
- 1. Introduction to GMB Google My Business Ryan Joos Vulpine Marketing @ryanjoos
- 2. Meet Ryan
- 3. Google My Business (GMB) Vulpine Marketing @ryanjoos
- 4. What is GMB? Vulpine Marketing @ryanjoos
- 5. What is GMB? Google My Business is Google’s business listing platform and dashboard. Comparable to Yelp. Formerly known as Google Local and Google Places Vulpine Marketing @ryanjoos
- 6. What is GMB? Google My Business is Google’s business listing platform and dashboard. Comparable to Yelp. Formerly known as Google Local and Google Places business.google.com
- 7. What does GMB do? Vulpine Marketing @ryanjoos
- 8. What does GMB do? ● Provides quick business info for users ○ Address ○ Business hours ○ Contact info ● Simplifies business comparison process ○ Reviews ○ Location ○ Price range ○ Menu Vulpine Marketing @ryanjoos
- 9. Knowledge Graph Generally comes up when a user does a branded search example: Tandoori Oven Idaho Falls Gives users access to the quick info ● Address ● Phone number ● Business hours ● Website ● Reviews ● Photos ● Menu (or order delivery) Vulpine Marketing @ryanjoos
- 10. Local Pack Shows results in or around a particular location. Generally shows multiple options for comparison.Example: Indian food Idaho Falls ● Map with pins ● Business info ○ Business name ○ Business type ○ Hours of operation ● Reviews Vulpine Marketing @ryanjoos
- 11. Google Maps Generally used for deeper comparison (more options). Example: Mexican food Idaho Falls ● Map with pins (location) ● Business info ○ Business name ○ Business type ○ Phone number ○ Hours of operation ● Reviews Vulpine Marketing @ryanjoos
- 12. Challenge: Try selecting a place to eat without using GMB (or Yelp) Vulpine Marketing @ryanjoos
- 13. Why does it matter? Vulpine Marketing @ryanjoos
- 14. Be Found Vulpine Marketing @ryanjoos Site visitors from state were down
- 15. Be Compared Vulpine Marketing @ryanjoos Photo views Read reviews
- 16. Be Chosen Vulpine Marketing @ryanjoos 60-75% of first time caller never coming to the website
- 17. How can I use GMB? Vulpine Marketing @ryanjoos
- 18. What is GMB? Google My Business is Google’s business listing platform and dashboard. Comparable to Yelp. Formerly known as Google Local and Google Places business.google.com
- 23. What are some of the GMB features? Vulpine Marketing @ryanjoos
- 25. Business info, contact info, service area, business times, etc. Info Vulpine Marketing @ryanjoos
- 26. Business info, contact info, service area, business times, etc. Info These can be super important Vulpine Marketing @ryanjoos
- 27. How customers search for your business, what words they use to find you, how many calls, visits to your website and much more Insights Vulpine Marketing @ryanjoos
- 28. How customers search for your business, what words they use to find you, how many calls, visits to your website and much more Insights Vulpine Marketing @ryanjoos
- 29. How customers search for your business, what words they use to find you, how many calls, visits to your website and much more Insights Vulpine Marketing @ryanjoos
- 30. How customers search for your business, what words they use to find you, how many calls, visits to your website and much more Insights Vulpine Marketing @ryanjoos
- 31. View and respond to your reviews Reviews Vulpine Marketing @ryanjoos
- 32. View and respond to your reviews Reviews Vulpine Marketing @ryanjoos
- 33. ● Show your work ● Your storefront ● Your office (business interior) ● Your staff Photos Vulpine Marketing @ryanjoos
- 35. Brief company updates, promotions, events, product promotions etc. Google Posts
- 37. Go into greater detail into the services you offer. Example: Search Engine Optimization (SEO) as a service under Marketing Agency Services
- 40. Questions? Reach out! Vulpine Marketing @ryanjoos