Instagram Masterclass Part 3: Target Audience & Content Strategy - Anna Semyanova - Stukent Expert Session
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Part 3 of 8. In this session, Anna will go over how to establish your target audience and why you'll need a content strategy. She'll cover different techniques for targeting your audience with content they'll appreciate. She'll also help you understand different content strategies for Instagram and how you can take full advantage of each.
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Instagram Masterclass Part 3: Target Audience & Content Strategy - Anna Semyanova - Stukent Expert Session
- 1. Unit #3: Best Ways to Find Target Audience | Account Aesthetics | Content Creation Strategies | Actionable Tips for Writing a Perfect Caption
- 2. Know Your Target Audience Increase Revenue by having local people in your list of followers, getting likes & comments from them, not from random people all over Instagram Likes & Followers YOU DON’T ACTUALLY NEED THIS IS MORE IMPORTANT Nail Salon
- 4. Account Aesthetics What Colors to Use
- 5. Account Aesthetics What Colors to Use 2. What Filters to Apply
- 6. Account Aesthetics What Colors to Use 2. What Filters to Apply Type of Content to Post (just a rough idea at this stage)
- 7. Account Aesthetics What Colors to Use 2. What Filters to Apply Type of Content to Post (just a rough idea at this stage) First thing you need to decide on - theme of your Instagram profile. Look at other accounts in your niche to get some inspiration!
- 12. Account Aesthetics What colors do you want people to associate with your account? What types of content do you want to post? reflectYour Instagram visual content style should your brand. To help create the right style for your Instagram account, answer these questions: What filters will you use?
- 13. Content Creation
- 14. Content Creation Remember Your Instagram Goals (Unit #1)
- 15. Content Creation Remember Your Instagram Goals (Unit #1) Decide on the Amount of Time You Have for Instagram Creation
- 16. Content Creation Remember Your Instagram Goals (Unit #1) Decide on the Amount of Time You Have for Instagram Creation Determine How Much Money You Are Ready to Invest
- 17. Content Creation 2. Generous Posts 3. Entertaining Posts 4. Timely Posts 1. Useful Posts 5. Human Posts 6. Promotional Posts 7. Controversial Posts 8. Engaging Posts
- 18. Content Creation | Useful Posts
- 19. Content Creation | Useful Posts List Post
- 20. Content Creation | Useful Posts List Post How-To Post
- 21. Content Creation | Useful Posts List Post How-To Post Case Study Post
- 22. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post
- 23. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post
- 24. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost
- 25. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post
- 26. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post
- 27. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post
- 28. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post
- 29. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post Stats Post
- 30. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post Stats Post Pillar Post
- 31. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post Stats Post Pillar Post Video Review Post
- 32. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post Stats Post Pillar Post Video Review Post Tips Post
- 33. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post Stats Post Pillar Post Video Review Post Tips Post SAQ Post
- 34. Content Creation | Useful Posts List Post How-To Post Case Study Post Problem/Solution Post FAQ Post Research Postost Checklist Post The Ultimate Guide Post Definition Post Series Post Stats Post Pillar Post Video Review Post Tips Post SAQ Post Tools Post
- 35. Content Creation | Human Posts
- 36. Content Creation | Human Posts Inspirational Post
- 37. Content Creation | Human Posts Inspirational Post Holiday Post
- 38. Content Creation | Human Posts Inspirational Post Holiday Post Guard-Down Post
- 39. Content Creation | Human Posts Inspirational Post Holiday Post Guard-Down Post Behind the Scenes Post
- 40. Content Creation | Human Posts Inspirational Post Holiday Post Guard-Down Post Behind the Scenes Post Off-Topic Post
- 41. Content Creation | Human Posts Inspirational Post Holiday Post Guard-Down Post Behind the Scenes Post Off-Topic Post Rant Post
- 42. Content Creation | Human Posts Inspirational Post Holiday Post Guard-Down Post Behind the Scenes Post Off-Topic Post Rant Post Home Runs Post
- 43. Content Creation | Human Posts Inspirational Post Holiday Post Guard-Down Post Behind the Scenes Post Off-Topic Post Rant Post Home Runs Post Bloopers/Mess-Ups Post
- 44. Content Creation | Generous Posts
- 45. Content Creation | Generous Posts Profile Post
- 46. Content Creation | Generous Posts Profile Post Crowdsourced Post
- 47. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post
- 48. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post Link Roundup Post
- 49. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post Link Roundup Post Quote Post
- 50. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post Link Roundup Post Quote Post Best of the Web Post
- 51. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post Link Roundup Post Quote Post Best of the Web Post Pick of the Week Post
- 52. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post Link Roundup Post Quote Post Best of the Web Post Pick of the Week Post People to Follow Post
- 53. Content Creation | Generous Posts Profile Post Crowdsourced Post Interview Post Link Roundup Post Quote Post Best of the Web Post Pick of the Week Post People to Follow Post Content Aggregator
- 54. Content Creation | Promotional Posts
- 55. Content Creation | Promotional Posts Comparison Post
- 56. Content Creation | Promotional Posts Comparison Post Project Showcase Post
- 57. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post
- 58. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post Company Update Post
- 59. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post Company Update Post Presentation Post
- 60. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post Company Update Post Presentation Post Best-of Post
- 61. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post Company Update Post Presentation Post Best-of Post Year-in-Review Post
- 62. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post Company Update Post Presentation Post Best-of Post Year-in-Review Post Product Update Post
- 63. Content Creation | Promotional Posts Comparison Post Project Showcase Post Income Report Post Company Update Post Presentation Post Best-of Post Year-in-Review Post Product Update Post Product Tips Post
- 64. Content Creation | Controversial Posts
- 65. Content Creation | Controversial Posts What If Posts
- 66. Content Creation | Controversial Posts What If Posts Debate Post
- 67. Content Creation | Controversial Posts What If Posts Debate Post Attack Post
- 68. Content Creation | Controversial Posts What If Posts Debate Post Attack Post Prediction Post
- 69. Content Creation | Controversial Posts What If Posts Debate Post Attack Post Prediction Post Reaction Post
- 70. Content Creation | Controversial Posts What If Posts Debate Post Attack Post Prediction Post Reaction Post Embed Reactor
- 71. Content Creation | Entertaining Posts
- 72. Content Creation | Entertaining Posts Story Post
- 73. Content Creation | Entertaining Posts Story Post Satire Post
- 74. Content Creation | Entertaining Posts Story Post Satire Post Cartoon Post
- 75. Content Creation | Entertaining Posts Story Post Satire Post Cartoon Post Meme Post
- 76. Content Creation | Entertaining Posts Story Post Satire Post Cartoon Post Meme Post Parody Post
- 77. Content Creation | Timely Posts
- 78. Content Creation | Timely Posts Review Post
- 79. Content Creation | Timely Posts Review Post Survey Post
- 80. Content Creation | Timely Posts Review Post Survey Post News Post
- 81. Content Creation | Timely Posts Review Post Survey Post News Post Trend Post
- 82. Content Creation | Timely Posts Review Post Survey Post News Post Trend Post Issue Post
- 83. Content Creation | Timely Posts Review Post Survey Post News Post Trend Post Issue Post Takeaways Post
- 84. Content Creation | Engaging Posts
- 85. Content Creation | Engaging Posts Question Post
- 86. Content Creation | Engaging Posts Question Post Answer Post
- 87. Content Creation | Engaging Posts Question Post Answer Post Challenge Post
- 88. Content Creation | Engaging Posts Question Post Answer Post Challenge Post Customer Showcase Post
- 89. Content Creation | Engaging Posts Question Post Answer Post Challenge Post Customer Showcase Post Freebie Post
- 90. Content Creation | Engaging Posts Question Post Answer Post Challenge Post Customer Showcase Post Freebie Post Contest Post
- 91. Captions
- 92. @tylerjmccall Captions | LONG - FROM OR MICRO-BLOG CAPTIONS Tip: If you’re going to do a long-form caption, break up the wall of text with line breaks or emojis (if they’re on brand), and even font formatting like bold and italics with simple tools like this one.
- 93. @jennakutcher Captions | TIMELY AND RELEVANT CAPTIONS Tip: This caption type is to be authentic, be empathetic, and be of service in whatever way you or your brand can be right now. And if you’re not ready to say anything at all yet, that’s okay, too.
- 94. @shopofthings Captions: CLEVER OR FUNNY CAPTION Tip: Every brand or business needs to find their unique tone and voice with these kinds of captions, not opting for jokes or puns that aren’t “on brand” but instead, translating their brand personality, genuinely.
- 95. @amyporterfield Captions: CALL-TO-ACTION CAPTION Tip: Use active verbs to nudge people to take action. Emphasize what you’re asking the audience to do with emojis or font formatting so it stands out. Also, make sure your link in bio system is friction-less and easy-to-use.
- 96. @seangarner Captions | EDUCATIONAL CAPTION Tip: We all have something to share – whether we’re a blogger, brand, or consultant. Lean into what your unique expertise is and be of service. This is how loyalty is built on Instagram.
- 97. @theassemblysf Captions | ENGAGING CAPTIONS Tip: The more engagement (likes, comments, shares, and saves) you get on your posts quickly, the more reach it will inevitably have. Whip up engagement by responding quickly or even commenting or liking your follower’s posts so they come visit yours.
- 98. @traderjoeslist Captions: AUTHENTIC CAPTIONS Tip: There’s a difference between being authentic and performing authenticity for the sake of engagement. It can often be a fine line in this crazy world we live in, but staying true to yourself and your brand’s values will be a strong guiding compass.
- 99. @jess_ekstrom Captions | CAPTION THAT BUILDS COMMUNITY Tip: So many brands and content creators focus on talking “at” their audience on Instagram when this platform is so darn powerful for relationship building. Instead, think about talking “with” your audience and grow a two-way relationship with captions like this.
- 100. Captions | SHORT AND SWEET CAPTION Tip: Short captions are often best utilized for posts with images that “speak for themselves” or if you want to engage your following. Best to test things out! @freelancingfemales
- 101. @xero Captions | CAPTION WITH USER-GENERATED CONTENT Tip: Add UGC into your overarching content strategy, especially if you can make it a regularly-scheduled series or showcase that people will come to expect. That will drive engagement!
- 102. Additional materials to this unit will be discussed in Unit #7. Stay tuned! See you in Unit #4, where I’ll be talking about engagement on Instagram and ways to increase it. Until next time!