1. 10 STEP Marketing Plan for Samsung Mobile Phones Maria Charriza M. Mordeno February 2011
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7. Describe your PTM needs Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler I feel like I belong in a higher social class. I feel successful whenever I use my phone.
11. 3b. Positioning Maps Price Sensitivity User Friendly Cool Design Connectivity Sophisticated Basic Features Add-On Features Samsung Nokia Blackberry HTC iPhone Sony Ericsson Cherry Mobile myPhone
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23. 6b. Some of Our Competitors Blackberry, Nokia, iPhone, HTC
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25. 8a. Which of these modes does Samsung use? ** Pls. rank most used, 1-highest use 1 2 3 4