Group 2 Product Innovation - Malunggay Candy

1. The Super Candy Malunggay Candy

2. Concept Since Filipinos are used to eating easy to prepare foods because of their tight schedules, they forget about considering the nutritional values of the foods they eat. So the objective is to address this low nutritional intake of Filipinos through this eat-anytime-anywhere food supplement. It serves as a supplement because of its nutritional value. But it also serves as a delightful dessert because of its wonderful taste. And so the concept is to make a very nutritious cheap candy that will entice all Filipinos in all age groups – the young and the old.

3. Concept The malunggay candy would be sold at a very low price and would be available to sari-sari stores to be easily accessible. Another variant will also be made sugarless for those who have medical conditions like diabetes. The presentation (looks) and packaging of the product will be as delightful as possible to avoid the impression that it is a supplement or a medicine.

4. Malunggay Malunggay Products: fresh leaves or vegetables, powder or supplement form, tea. Some product where malunggay leaves is included are bread, oil (for cooking and cosmetic ingredients), shampoo and conditioner, ice cream, chips,noodles, etc...

5. Health Benefits of Malunggay Leaves Malunggay leaves helps strengthens the immune system. Malunggay can help restores skin condition, controls blood pressure, relieves headaches and migraines. Malunggay tea can help strengthen the eye muscles. Malunggay tea can help heal inflammation of the joints and tendons.

6. Health Benefits of Malunggay Leaves Malunggay tea can prevent intestinal worms. Malunggay can help increase semen count. Malunggay help normalize blood sugar level therefore preventing diabetes. Malunggay has anti-cancer compounds (phytochemicals) that help stop the growth of cancer cells.

7. Health Benefits of Malunggay Leaves Malunggay helps relax and promotes good night sleep. Malunggay tea is used to treat fever and asthma. Malunggay help heals ulcers. Malunggay is high in calcium (four times the calcium in milk), therefore lactating mothers are advised to consume malunggay leaves to produce more milk for their babies. The young malunggay leaves are also boiled and taken as tea.

8. Health Benefits of Malunggay Leaves Malunggay contains three times the potassium in bananas. Malunggay contain four times the vitamin A in carrots. An ounce of malunggay has the same Vitamin C content as seven oranges. Malunggay leaves contain two times the protein in milk. Malunggay seed is used to clean dirty or polluted water.

9. Bill of materials/Cost of Goods (affordability) Equipments: (One time purchase) Glass jar – 50-100 pesos Foodprocessor/Osterizer – 3000 Pan – 50-100 Ingredients: (purchase based on supply/inventory) Sugar – 50 per kilo Malunggay – 10 pesos per bundle (tali) Food coloring – 30 Food flavouring - 50

10. How to make Malunggay Candy Malunggay Candy Materials Basically all you need to make malunggay candy is sugar and hot water and malunggay leaves. sugar (sucrose) 1 cup water clean glass jar malunggay leaves Food processor Pan

11. How to make Malunggay Candy Pour the sugar and water into the pan Add the ground malunggay leaves to the solution Heat the mixture to a boil, stirring constantly Watch for the temperature of your candy syrup to reach between 300 and 310 degrees. This is the hard-crack stage of candy-making. At this point your sugar solution is 99 percent pure. When your mixture is at the hard-crack stage remove it from the heat. Stir the solution until all the sugar has dissolved

12. How to make Malunggay Candy Pour your mixture into molds to cool Allow the candy to cool and set up Break the sheet of candy into bite-sized pieces using force

13. Competitors and key attributes HALLS candy -In some parts of the world, including Brazil, Argentina, Peru, Colombia and the Philippines, Halls is advertised as a mentholated hard candy and is not recognized as a medicine for coughs. -comes in different varieties MAXX candy - (mentholated hard candy) available in menthol, cherry, dalandan orange, honeymansi, honey lemon and eucalyptus

14. Product Objective How does product meets customer wants and needs? -NEEDS: In every consumption, 20% of recommended dietary requirement

15. Product Objective How does it defeat competition? Cheap price Very high nutritional value Pleasant taste Long term health benefits

16. Product Objective How is it unique? Filipino made Very high nutritional candy

17. What will be the new positioning? Malunggay candies will be considered a healthy alternative versus artificially-flavored candies with long-term health benefits.

18. We will call it… MANDY, the yummy vitamin enriched candy!