SlideShare uma empresa Scribd logo
1 de 24
Baixar para ler offline
Enabling Mobile Broadband in Asia:
              Creative Approaches
        Mobile Backhaul Asia
     Ran Avital, Vice President of Strategic and Product Marketing

                                                    March 16, 2011
Agenda


• Understanding capacity requirements and expected traffic patterns in
        the Asian market
•       Redefining Asian mobile operator's expectations from the backhaul
        segment of their networks
•       Making Mobile Broadband accessible in Asia with backhaul solutions
        that meet mobile broadband growth, capacity and coverage
        requirements
•       Discovering how to deliver more capacity gain in an HSPA+/LTE
        environment




    2                              Proprietary and Confidential
Ceragon and Nera combination creates the
Premier Wireless Backhaul Specialist
Bridging Societies / Making Broadband Accessible


NASDAQ: CRNT




             Available                                          Affordable
 3                               Proprietary and Confidential
The Rise of the Tablets




 4                  Proprietary and Confidential
The Soical Networks




 5                    Proprietary and Confidential
The Party Pooper*




*A person who ruins a party by either stopping the fun or not participating in a certain activity. (Urban dictionary)

 6                                                  Proprietary and Confidential
Asia: Slow adoption of 3G.
Backhaul is usually Microwave based




Heavy Reading's. Ethernet Backhaul
Quarterly Market Tracker Aug 2010


  7                                  Proprietary and Confidential
Microwave – Not what you thought
                                                  The many uses of Microwave...




                                                            Can you hear
                                                           me better now?




                   Proprietary and Confidential
Global shift towards all packet




Heavy Reading's. Ethernet Backhaul
Quarterly Market Tracker Aug 2010


  9                                  Proprietary and Confidential
The Backhaul Bottleneck




                                                                             Revenue

Source: Jones The Fone Consulting, Sep 2010




                                              Proprietary and Confidential
3G/4G Service Providers Challenges




Competitive                                             Total
Advantage                                               Cost
Capacity reach          Profitable                      Risk Free Migration
Quality of Experience    growth                         Time to Revenues
                                                        Control CAPEX & OPEX




                         Proprietary and Confidential
Making 3G/4G Broadband Profitable



    3 simple steps for successful wireless transport design

  1. Squeeze maximum capacity from available spectrum
     - Maximize return on investment

  2. Focus on Quality of Experience
     - Differentiated services for differentiated revenues

  3. Choose a modular risk-free approach
     - Keep revenue generating services




                               Proprietary and Confidential
Rethinking backhaul paradigms
                                                                                                  Capacity



S
1
      S              S
      4              5       Fiber site
          Wireless       S
          Native2        1
           Ring


      S              S
      3              2




Protection means redundancy                                     Mobile traffic is symmetric




     Lossy/Lossless compression                                  All services are created equal
13                                        Proprietary and Confidential
Capacity: Efficiency at All Levels
                                                                                  Capacity




                Spectral
                                                          • Modulation
                                                          • Header compression
                                                          • Payload compression
                                                          • Latency
                  link                                    • System gain
                                                          •Adaptive Power ACM
                                                          • QoS mechanism
             Wireless Network                             • Resiliency (ABR, …)
                                                          • Asymmetricity




14                         Proprietary and Confidential
East-West support
      is great,
But our network runs
  North to South...
Doubling Ring Capacity
                                                                                                Capacity
 Ceragon’s ABR (Adaptive Bandwidth Recovery)

Conventional Protection                               Ceragon ABR Protection
(Based on SNCP 1+1)                                   (Adaptive Bandwidth Recovery)




                                                                                      More bandwidth
                                                                                      for broadband –
         Standard                                                 Double              for free!

         capacity                                                 capacity




                      Double the ring capacity - at no extra cost!

  16                                   Proprietary and Confidential
Transport is symmetric in nature. Really?




Designed for Voice         Type of media in use                 Ease of traffic Engineering
   (Bellheads)              (Active Fiberhead)                         (Netheads)




 Broadbandheads  Wireless, copper or fiber go asymmetrical


   17                            Proprietary and Confidential
Asymmetric Bandwidth Capability
                                                                                     Capacity




 • Voice communications is symmetric in nature

 • 3G/LTE Traffic is Asymmetrical




                Download                                Upload



                                                                         Aggregation
              Symmetric channel within FDD frequency plan                 Network

       BTS                                                       Aggregation / Hub
                                                                       site



  18                             Proprietary and Confidential
Asymmetric Bandwidth Capability
                                                                                                Capacity



  • Allocate more capacity to downlink traffic

  • Within an existing Point-to-Point FDD frequency planning
       environment




                 Download
                                                                  Upload




                                                                                      Aggregation
                                                                                       Network
               Asymmetric channel within FDD frequency plan
        BTS                                                                Aggregation / Hub site

               50% More Downlink Capacity - at no extra cost!
  19                               Proprietary and Confidential
Enhanced Compression over the Backhaul
                                                                                                             Capacity


                         Evolving traffic mix on HSPA  LTE with IPv6
                      adds more and more packet headers and overheads
• Multi-Layer Header Compression
• Payload compression
                      Site A                                                                  Site B
           Header              Payload                                               Header        Payload




                        Compressed                                                            Compressed
                 CH                                                                      CH
                          Payload                                                               Payload



                                              Compressed                    Compressed
                                         CH                        CH
                                                Payload                       Payload
      CH = Compressed Header




                               Up to 150% more capacity - at no extra cost!

 20                                                Proprietary and Confidential
3G backhaul capacity upgrade


Capacity Requirements
•        7 ring sites:
          • 3xE1 for 3G (Ethernet)
          • 2xE1 for 2G
•        7 spur sites:
          • 3xE1 for 3G (Ethernet)
          • 1xE1 for 2G
•        Overall ring supports:
          • 21xE1
          • Ethernet capacity of 84MBps.
•        Site F is the aggregation site
                                                                           F

                                             •      3G is all packet, launched in 2010
Upgrade capacity in an                       •      2G is the bread and butter, all TDM
impossible environment                       •      Backhaul is based mainly on microwave radio
                                             •      Limited and expensive backhaul spectrum



    21                                     Proprietary and Confidential
Implementing more capacity
                                                                         Traditional Planning Ethernet capacity per site
             Access Aggregation                                             Radio                         Traffic           Traffic
                                                                           Channel Optimization           Model 1           Model 2
                                                                           28MHz      None                 26.64             22.23
                                                                           14MHz      None                  3.92             3.27

                                         First Mile
                                                                         Bandwidth recovery Ethernet capacity per site
                                                                            Radio                         Traffic           Traffic
                                                                           Channel Optimization           Model 1           Model 2
                                                                           14MHz       ABR                 11.86              9.9


                           F                                             Asymmetrical           Ethernet capacity per site
                                                                            Radio                 Traffic       Traffic
                                                                           Channel Optimization  Model 1       Model 2
                                                                           21MHz       ABR         19.31        16.11
Increase capacity by applying all 3 techniques
1. ABR: Adaptive Bandwidth Recovery                                         7MHz       ABR          3.08         2.57
2. Asymmetrical: Bandwidth planning and delivery
3. Compression: Multi layer header compression
Risk free by using                                                         5 times more capacity for broadband
1. Low delay: jitter and transport                                         By-product: better spectrum reuse
2. Synchronization: complete tool kit

                                                                        * Traffic Models based on specifications in ITU-T G.8261

                                                   Proprietary and Confidential
Making 3G/4G Broadband Profitable



    3 simple steps for successful wireless transport design

  1. Squeeze maximum capacity from available spectrum
     - Maximize return on investment

  2. Focus on Quality of Experience
     - Differentiated services for differentiated revenues

  3. Choose a modular risk-free approach
     - Keep revenue generating services




                               Proprietary and Confidential
Thank You

           Contact Details: Ran Avital
     VP Product & Strategic Marketing


24

Mais conteúdo relacionado

Mais procurados

LONG HAUL MULTI-GIGABIT MICROWAVE: A NEW APPROACH
LONG HAUL MULTI-GIGABIT MICROWAVE: A NEW APPROACHLONG HAUL MULTI-GIGABIT MICROWAVE: A NEW APPROACH
LONG HAUL MULTI-GIGABIT MICROWAVE: A NEW APPROACHAviat Networks
 
5G Network Architecture, Design and Optimisation
5G Network Architecture, Design and Optimisation5G Network Architecture, Design and Optimisation
5G Network Architecture, Design and Optimisation3G4G
 
Understand LPWA tetchnologies (Sigfox and LoRa)
Understand LPWA tetchnologies (Sigfox and LoRa)Understand LPWA tetchnologies (Sigfox and LoRa)
Understand LPWA tetchnologies (Sigfox and LoRa)Robert Vivanco Salcedo
 
GPON Optical Lan Overview November 5, 2014
GPON Optical Lan Overview November 5, 2014GPON Optical Lan Overview November 5, 2014
GPON Optical Lan Overview November 5, 2014AFCEA Alaska Chapter
 
Synchronization Architecture for 3G and 4G Networks
Synchronization Architecture for 3G and 4G NetworksSynchronization Architecture for 3G and 4G Networks
Synchronization Architecture for 3G and 4G NetworksSymmetricomSYMM
 
Improving Microwave Capacity
Improving Microwave CapacityImproving Microwave Capacity
Improving Microwave CapacityAviat Networks
 
VoWLAN: Call Quality
VoWLAN: Call QualityVoWLAN: Call Quality
VoWLAN: Call Quality3G4G
 
Innovations for Better Performing Networks
Innovations for Better Performing NetworksInnovations for Better Performing Networks
Innovations for Better Performing NetworksAviat Networks
 
Building a unified 5G platform
Building a unified 5G platformBuilding a unified 5G platform
Building a unified 5G platformQualcomm Research
 
Mobile Backhaul Evolution
Mobile Backhaul EvolutionMobile Backhaul Evolution
Mobile Backhaul EvolutionYankee Group
 
Case for Layer 3 Intelligence at the Mobile Cell Site
Case for Layer 3 Intelligence at the Mobile Cell SiteCase for Layer 3 Intelligence at the Mobile Cell Site
Case for Layer 3 Intelligence at the Mobile Cell SiteAviat Networks
 
Eclipse IDU GE3 for Mobile Backhaul
Eclipse IDU GE3 for Mobile BackhaulEclipse IDU GE3 for Mobile Backhaul
Eclipse IDU GE3 for Mobile BackhaulAviat Networks
 
Small Cell Backhaul Technology
Small Cell Backhaul TechnologySmall Cell Backhaul Technology
Small Cell Backhaul TechnologyAviat Networks
 
NB-IoT: a sustainable technology for connecting billions of devices
NB-IoT: a sustainable technology for connecting billions of devicesNB-IoT: a sustainable technology for connecting billions of devices
NB-IoT: a sustainable technology for connecting billions of devicesEricsson
 
Ericsson Technology Review: Leveraging LTE and 5G NR networks for fixed wirel...
Ericsson Technology Review: Leveraging LTE and 5G NR networks for fixed wirel...Ericsson Technology Review: Leveraging LTE and 5G NR networks for fixed wirel...
Ericsson Technology Review: Leveraging LTE and 5G NR networks for fixed wirel...Ericsson
 
5 Things You Should Know About Fronthaul
5 Things You Should Know About Fronthaul5 Things You Should Know About Fronthaul
5 Things You Should Know About FronthaulAviat Networks
 

Mais procurados (20)

LONG HAUL MULTI-GIGABIT MICROWAVE: A NEW APPROACH
LONG HAUL MULTI-GIGABIT MICROWAVE: A NEW APPROACHLONG HAUL MULTI-GIGABIT MICROWAVE: A NEW APPROACH
LONG HAUL MULTI-GIGABIT MICROWAVE: A NEW APPROACH
 
5G Network Architecture, Design and Optimisation
5G Network Architecture, Design and Optimisation5G Network Architecture, Design and Optimisation
5G Network Architecture, Design and Optimisation
 
Making 5G NR a reality
Making 5G NR a realityMaking 5G NR a reality
Making 5G NR a reality
 
Understand LPWA tetchnologies (Sigfox and LoRa)
Understand LPWA tetchnologies (Sigfox and LoRa)Understand LPWA tetchnologies (Sigfox and LoRa)
Understand LPWA tetchnologies (Sigfox and LoRa)
 
GPON Optical Lan Overview November 5, 2014
GPON Optical Lan Overview November 5, 2014GPON Optical Lan Overview November 5, 2014
GPON Optical Lan Overview November 5, 2014
 
Synchronization Architecture for 3G and 4G Networks
Synchronization Architecture for 3G and 4G NetworksSynchronization Architecture for 3G and 4G Networks
Synchronization Architecture for 3G and 4G Networks
 
Improving Microwave Capacity
Improving Microwave CapacityImproving Microwave Capacity
Improving Microwave Capacity
 
VoWLAN: Call Quality
VoWLAN: Call QualityVoWLAN: Call Quality
VoWLAN: Call Quality
 
Innovations for Better Performing Networks
Innovations for Better Performing NetworksInnovations for Better Performing Networks
Innovations for Better Performing Networks
 
Building a unified 5G platform
Building a unified 5G platformBuilding a unified 5G platform
Building a unified 5G platform
 
Mobile Backhaul Evolution
Mobile Backhaul EvolutionMobile Backhaul Evolution
Mobile Backhaul Evolution
 
Case for Layer 3 Intelligence at the Mobile Cell Site
Case for Layer 3 Intelligence at the Mobile Cell SiteCase for Layer 3 Intelligence at the Mobile Cell Site
Case for Layer 3 Intelligence at the Mobile Cell Site
 
Eclipse IDU GE3 for Mobile Backhaul
Eclipse IDU GE3 for Mobile BackhaulEclipse IDU GE3 for Mobile Backhaul
Eclipse IDU GE3 for Mobile Backhaul
 
Small Cell Backhaul Technology
Small Cell Backhaul TechnologySmall Cell Backhaul Technology
Small Cell Backhaul Technology
 
4G World IP RAN
4G World IP RAN  4G World IP RAN
4G World IP RAN
 
NB-IoT: a sustainable technology for connecting billions of devices
NB-IoT: a sustainable technology for connecting billions of devicesNB-IoT: a sustainable technology for connecting billions of devices
NB-IoT: a sustainable technology for connecting billions of devices
 
3G IP Architecture
3G IP Architecture3G IP Architecture
3G IP Architecture
 
Ericsson Technology Review: Leveraging LTE and 5G NR networks for fixed wirel...
Ericsson Technology Review: Leveraging LTE and 5G NR networks for fixed wirel...Ericsson Technology Review: Leveraging LTE and 5G NR networks for fixed wirel...
Ericsson Technology Review: Leveraging LTE and 5G NR networks for fixed wirel...
 
5 Things You Should Know About Fronthaul
5 Things You Should Know About Fronthaul5 Things You Should Know About Fronthaul
5 Things You Should Know About Fronthaul
 
LPWAN for IoT
LPWAN for IoTLPWAN for IoT
LPWAN for IoT
 

Semelhante a Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

ZoneFlex 7982 - the best access point ever
ZoneFlex 7982 - the best access point everZoneFlex 7982 - the best access point ever
ZoneFlex 7982 - the best access point everMichal Jarski
 
Zayo Group Overview
Zayo Group OverviewZayo Group Overview
Zayo Group Overviewcbrandt69
 
Crsm 2 2009 Bill Lehr Mit Policy And Business Issues Of Heterogeneous Wi...
Crsm 2  2009   Bill Lehr Mit   Policy And Business Issues Of Heterogeneous Wi...Crsm 2  2009   Bill Lehr Mit   Policy And Business Issues Of Heterogeneous Wi...
Crsm 2 2009 Bill Lehr Mit Policy And Business Issues Of Heterogeneous Wi...imec.archive
 
Wireless Mesh for OSP, Presented by Firetide at OSP Expo
Wireless Mesh for OSP, Presented by Firetide at OSP ExpoWireless Mesh for OSP, Presented by Firetide at OSP Expo
Wireless Mesh for OSP, Presented by Firetide at OSP ExpoFiretide
 
IT Interaction Philippines Presentation
IT Interaction Philippines PresentationIT Interaction Philippines Presentation
IT Interaction Philippines PresentationRadius Telecoms
 
OFC/NFOEC: Software Defined Optical Networks
OFC/NFOEC: Software Defined Optical NetworksOFC/NFOEC: Software Defined Optical Networks
OFC/NFOEC: Software Defined Optical NetworksADVA
 
Ip over wdm
Ip over wdmIp over wdm
Ip over wdmzeedoui2
 
Outdoor Mesh Wireless Networks
Outdoor Mesh Wireless NetworksOutdoor Mesh Wireless Networks
Outdoor Mesh Wireless NetworksLogicalis Latam
 
Scaling Diameter for LTE
Scaling Diameter for LTEScaling Diameter for LTE
Scaling Diameter for LTEAcmePacket
 
Ton Koonen Tu Eindhoven
Ton Koonen Tu EindhovenTon Koonen Tu Eindhoven
Ton Koonen Tu EindhovenIT Executive
 
Solving the Mobile Backhaul Challenge
Solving the Mobile Backhaul ChallengeSolving the Mobile Backhaul Challenge
Solving the Mobile Backhaul ChallengeCFN Services
 
4 g wireless_system (1)
4 g wireless_system (1)4 g wireless_system (1)
4 g wireless_system (1)Rockstar2020
 
Dickens Solution Event: Ghost of BYOD Future
Dickens Solution Event: Ghost of BYOD FutureDickens Solution Event: Ghost of BYOD Future
Dickens Solution Event: Ghost of BYOD FutureAdvanced Logic Industries
 
Timing Excellence for Mobile Backhaul Networks at Broadband World Forum
Timing Excellence for Mobile Backhaul Networks at Broadband World ForumTiming Excellence for Mobile Backhaul Networks at Broadband World Forum
Timing Excellence for Mobile Backhaul Networks at Broadband World ForumADVA
 
Mobile WiMAX drives speed to market for 4G networks By Data Sharan Mishra, Qtel
Mobile WiMAX drives speed to market for 4G networks By Data Sharan Mishra, QtelMobile WiMAX drives speed to market for 4G networks By Data Sharan Mishra, Qtel
Mobile WiMAX drives speed to market for 4G networks By Data Sharan Mishra, QtelUntil ROI
 
Proxim Tsunami QB-8100 End Point
Proxim Tsunami QB-8100 End PointProxim Tsunami QB-8100 End Point
Proxim Tsunami QB-8100 End PointAri Zoldan
 
Ngn2004 Moving Up And To The Edges110204
Ngn2004 Moving Up And To The Edges110204Ngn2004 Moving Up And To The Edges110204
Ngn2004 Moving Up And To The Edges110204guestf6c708
 

Semelhante a Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches (20)

ZoneFlex 7982 - the best access point ever
ZoneFlex 7982 - the best access point everZoneFlex 7982 - the best access point ever
ZoneFlex 7982 - the best access point ever
 
Zayo Group Overview
Zayo Group OverviewZayo Group Overview
Zayo Group Overview
 
Crsm 2 2009 Bill Lehr Mit Policy And Business Issues Of Heterogeneous Wi...
Crsm 2  2009   Bill Lehr Mit   Policy And Business Issues Of Heterogeneous Wi...Crsm 2  2009   Bill Lehr Mit   Policy And Business Issues Of Heterogeneous Wi...
Crsm 2 2009 Bill Lehr Mit Policy And Business Issues Of Heterogeneous Wi...
 
Wireless Mesh for OSP, Presented by Firetide at OSP Expo
Wireless Mesh for OSP, Presented by Firetide at OSP ExpoWireless Mesh for OSP, Presented by Firetide at OSP Expo
Wireless Mesh for OSP, Presented by Firetide at OSP Expo
 
IT Interaction Philippines Presentation
IT Interaction Philippines PresentationIT Interaction Philippines Presentation
IT Interaction Philippines Presentation
 
OFC/NFOEC: Software Defined Optical Networks
OFC/NFOEC: Software Defined Optical NetworksOFC/NFOEC: Software Defined Optical Networks
OFC/NFOEC: Software Defined Optical Networks
 
Ip over wdm
Ip over wdmIp over wdm
Ip over wdm
 
Outdoor Mesh Wireless Networks
Outdoor Mesh Wireless NetworksOutdoor Mesh Wireless Networks
Outdoor Mesh Wireless Networks
 
Scaling Diameter for LTE
Scaling Diameter for LTEScaling Diameter for LTE
Scaling Diameter for LTE
 
Ton Koonen Tu Eindhoven
Ton Koonen Tu EindhovenTon Koonen Tu Eindhoven
Ton Koonen Tu Eindhoven
 
Solving the Mobile Backhaul Challenge
Solving the Mobile Backhaul ChallengeSolving the Mobile Backhaul Challenge
Solving the Mobile Backhaul Challenge
 
4 g wireless_system (1)
4 g wireless_system (1)4 g wireless_system (1)
4 g wireless_system (1)
 
Dickens Solution Event: Ghost of BYOD Future
Dickens Solution Event: Ghost of BYOD FutureDickens Solution Event: Ghost of BYOD Future
Dickens Solution Event: Ghost of BYOD Future
 
Timing Excellence for Mobile Backhaul Networks at Broadband World Forum
Timing Excellence for Mobile Backhaul Networks at Broadband World ForumTiming Excellence for Mobile Backhaul Networks at Broadband World Forum
Timing Excellence for Mobile Backhaul Networks at Broadband World Forum
 
Mobile WiMAX drives speed to market for 4G networks By Data Sharan Mishra, Qtel
Mobile WiMAX drives speed to market for 4G networks By Data Sharan Mishra, QtelMobile WiMAX drives speed to market for 4G networks By Data Sharan Mishra, Qtel
Mobile WiMAX drives speed to market for 4G networks By Data Sharan Mishra, Qtel
 
Radisys offloading 10412_final
Radisys offloading 10412_finalRadisys offloading 10412_final
Radisys offloading 10412_final
 
Proxim Tsunami QB-8100 End Point
Proxim Tsunami QB-8100 End PointProxim Tsunami QB-8100 End Point
Proxim Tsunami QB-8100 End Point
 
Big Data Smarter Networks
Big Data Smarter NetworksBig Data Smarter Networks
Big Data Smarter Networks
 
Ngn2004 Moving Up And To The Edges110204
Ngn2004 Moving Up And To The Edges110204Ngn2004 Moving Up And To The Edges110204
Ngn2004 Moving Up And To The Edges110204
 
Ptp500 600 tech-ov_fs-070912
Ptp500 600 tech-ov_fs-070912Ptp500 600 tech-ov_fs-070912
Ptp500 600 tech-ov_fs-070912
 

Último

Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 

Último (20)

Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 

Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

  • 1. Enabling Mobile Broadband in Asia: Creative Approaches Mobile Backhaul Asia Ran Avital, Vice President of Strategic and Product Marketing March 16, 2011
  • 2. Agenda • Understanding capacity requirements and expected traffic patterns in the Asian market • Redefining Asian mobile operator's expectations from the backhaul segment of their networks • Making Mobile Broadband accessible in Asia with backhaul solutions that meet mobile broadband growth, capacity and coverage requirements • Discovering how to deliver more capacity gain in an HSPA+/LTE environment 2 Proprietary and Confidential
  • 3. Ceragon and Nera combination creates the Premier Wireless Backhaul Specialist Bridging Societies / Making Broadband Accessible NASDAQ: CRNT Available Affordable 3 Proprietary and Confidential
  • 4. The Rise of the Tablets 4 Proprietary and Confidential
  • 5. The Soical Networks 5 Proprietary and Confidential
  • 6. The Party Pooper* *A person who ruins a party by either stopping the fun or not participating in a certain activity. (Urban dictionary) 6 Proprietary and Confidential
  • 7. Asia: Slow adoption of 3G. Backhaul is usually Microwave based Heavy Reading's. Ethernet Backhaul Quarterly Market Tracker Aug 2010 7 Proprietary and Confidential
  • 8. Microwave – Not what you thought The many uses of Microwave... Can you hear me better now? Proprietary and Confidential
  • 9. Global shift towards all packet Heavy Reading's. Ethernet Backhaul Quarterly Market Tracker Aug 2010 9 Proprietary and Confidential
  • 10. The Backhaul Bottleneck Revenue Source: Jones The Fone Consulting, Sep 2010 Proprietary and Confidential
  • 11. 3G/4G Service Providers Challenges Competitive Total Advantage Cost Capacity reach Profitable Risk Free Migration Quality of Experience growth Time to Revenues Control CAPEX & OPEX Proprietary and Confidential
  • 12. Making 3G/4G Broadband Profitable 3 simple steps for successful wireless transport design 1. Squeeze maximum capacity from available spectrum - Maximize return on investment 2. Focus on Quality of Experience - Differentiated services for differentiated revenues 3. Choose a modular risk-free approach - Keep revenue generating services Proprietary and Confidential
  • 13. Rethinking backhaul paradigms Capacity S 1 S S 4 5 Fiber site Wireless S Native2 1 Ring S S 3 2 Protection means redundancy Mobile traffic is symmetric Lossy/Lossless compression All services are created equal 13 Proprietary and Confidential
  • 14. Capacity: Efficiency at All Levels Capacity Spectral • Modulation • Header compression • Payload compression • Latency link • System gain •Adaptive Power ACM • QoS mechanism Wireless Network • Resiliency (ABR, …) • Asymmetricity 14 Proprietary and Confidential
  • 15. East-West support is great, But our network runs North to South...
  • 16. Doubling Ring Capacity Capacity Ceragon’s ABR (Adaptive Bandwidth Recovery) Conventional Protection Ceragon ABR Protection (Based on SNCP 1+1) (Adaptive Bandwidth Recovery) More bandwidth for broadband – Standard Double for free! capacity capacity Double the ring capacity - at no extra cost! 16 Proprietary and Confidential
  • 17. Transport is symmetric in nature. Really? Designed for Voice Type of media in use Ease of traffic Engineering (Bellheads) (Active Fiberhead) (Netheads) Broadbandheads  Wireless, copper or fiber go asymmetrical 17 Proprietary and Confidential
  • 18. Asymmetric Bandwidth Capability Capacity • Voice communications is symmetric in nature • 3G/LTE Traffic is Asymmetrical Download Upload Aggregation Symmetric channel within FDD frequency plan Network BTS Aggregation / Hub site 18 Proprietary and Confidential
  • 19. Asymmetric Bandwidth Capability Capacity • Allocate more capacity to downlink traffic • Within an existing Point-to-Point FDD frequency planning environment Download Upload Aggregation Network Asymmetric channel within FDD frequency plan BTS Aggregation / Hub site 50% More Downlink Capacity - at no extra cost! 19 Proprietary and Confidential
  • 20. Enhanced Compression over the Backhaul Capacity Evolving traffic mix on HSPA  LTE with IPv6 adds more and more packet headers and overheads • Multi-Layer Header Compression • Payload compression Site A Site B Header Payload Header Payload Compressed Compressed CH CH Payload Payload Compressed Compressed CH CH Payload Payload CH = Compressed Header Up to 150% more capacity - at no extra cost! 20 Proprietary and Confidential
  • 21. 3G backhaul capacity upgrade Capacity Requirements • 7 ring sites: • 3xE1 for 3G (Ethernet) • 2xE1 for 2G • 7 spur sites: • 3xE1 for 3G (Ethernet) • 1xE1 for 2G • Overall ring supports: • 21xE1 • Ethernet capacity of 84MBps. • Site F is the aggregation site F • 3G is all packet, launched in 2010 Upgrade capacity in an • 2G is the bread and butter, all TDM impossible environment • Backhaul is based mainly on microwave radio • Limited and expensive backhaul spectrum 21 Proprietary and Confidential
  • 22. Implementing more capacity Traditional Planning Ethernet capacity per site Access Aggregation Radio Traffic Traffic Channel Optimization Model 1 Model 2 28MHz None 26.64 22.23 14MHz None 3.92 3.27 First Mile Bandwidth recovery Ethernet capacity per site Radio Traffic Traffic Channel Optimization Model 1 Model 2 14MHz ABR 11.86 9.9 F Asymmetrical Ethernet capacity per site Radio Traffic Traffic Channel Optimization Model 1 Model 2 21MHz ABR 19.31 16.11 Increase capacity by applying all 3 techniques 1. ABR: Adaptive Bandwidth Recovery 7MHz ABR 3.08 2.57 2. Asymmetrical: Bandwidth planning and delivery 3. Compression: Multi layer header compression Risk free by using 5 times more capacity for broadband 1. Low delay: jitter and transport By-product: better spectrum reuse 2. Synchronization: complete tool kit * Traffic Models based on specifications in ITU-T G.8261 Proprietary and Confidential
  • 23. Making 3G/4G Broadband Profitable 3 simple steps for successful wireless transport design 1. Squeeze maximum capacity from available spectrum - Maximize return on investment 2. Focus on Quality of Experience - Differentiated services for differentiated revenues 3. Choose a modular risk-free approach - Keep revenue generating services Proprietary and Confidential
  • 24. Thank You Contact Details: Ran Avital VP Product & Strategic Marketing 24