1. CENTRES
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ENTRUM worksheet:
Discover your creative passion and sustainable business ideas
around you!
Step 1: My creative passion!
What am I good at?
My special knowledge and skills!
5+
What do I really love to do?
♥
What do I really believe in? My beliefs!
☺
I will do my best!
›››
Summarise your creative passion (the combination of your best skills and knowledge,
things you really love to do, your beliefs and willingness to give your best) shortly.
For example, Darja is good at strategic planning and project management. She really loves to produce
great shows, create networks and write show scripts. She believes that we can change the world for
better by investing in education. Darja also strongly believes that everything she does must bring to
CENTRES (Creative Entrepreneurship in Schools) project has been funded with support from the European Commission.
This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which
may be made of the information contained therein.

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her self-fulfilment. She is willing to do her best (including sleepless nights) to produce best educational
shows in Estonia with the purpose of inspiring and educating people to change their own lives.
My creative passion is …!
Step 2: Human needs
Now you have an idea about what is your creative passion and meaningful purpose in
life! It is also very important to know what does the world need? You can use
Maslow’s hierarchy of needs. Ask at least 5 people
what their needs are.
CENTRES (Creative Entrepreneurship in Schools) project has been funded with support from the European Commission.
This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which
may be made of the information contained therein.

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People need free time with friends,
entertainment, nice and comfortable
outfit!
People need safety and clean
environment!
People like simplicity and comfort in
everyday life!
Sometimes people need assistance in
fulfilling their social security needs!
Some other needs according to Maslow’s hierarchy and feedback you got from your
colleagues!
CENTRES (Creative Entrepreneurship in Schools) project has been funded with support from the European Commission.
This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which
may be made of the information contained therein.

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Step 3: Let’s match your creative passion and other people’s needs
Take into consideration your creative passion, beliefs, interests, skills and what kind
of other people’s needs still wait to be satisfied. Please think the satisfaction of what
human needs will guarantee to you the feeling of self-fulfilment and joy of creation.
For example: Darja’s passion is production of great shows to inspire other people and to make their
life more meaningful. So she will feel be happy to produce shows and educational programs that will
satisfy people’s need for self-actualization and self-development.
Passion to make people’s lives more
beautiful and interesting!
Passion to make people’s lives more
comfortable and easy!
Passion to create secure and clean
living environment!
Passion to assist people in solving their
social problems!
Passion to satisfy other people’s needs!
Step 4: My creative and innovative business ideas
Think about your creative passion and other people’s needs. What kind of products
and/or services would potentially satisfy other people’s needs and bring to you joy of
creation, self-fulfilment and monetary reward?
CENTRES (Creative Entrepreneurship in Schools) project has been funded with support from the European Commission.
This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which
may be made of the information contained therein.

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For example: For Darja, the products and services she could provide to satisfy people’s
needs for self-development and inspiration are production of educational shows, TV and
radio shows, theatre and movie scripts. The services she provides could bring her joy of
creation, public recognition and monetary reward.
Write what services and products would you like to provide to satisfy people’s needs
and feel yourself happy!
Step 5: Checklist
Please answer questions below just to be sure that your business idea is really
creative
and sustainable!
1. Does my product / service satisfy other people’s needs. Does it make others life more
meaningful, easy, beautiful, secure? (yes/no)
2. Does my product / service provide me feeling of self-fulfilment and joy of creation?
(yes/no)
3. Can my business idea be profitable? (yes/no)
4. Is my business idea ethical? (yes/no)
5. Does my business idea meet national laws? (yes/no)
Even if one of your answers is NO, then please start over! If all answers are YES –
welcome to ENTRUM’s incubation programme that helps you make your business
ideas real!
CENTRES (Creative Entrepreneurship in Schools) project has been funded with support from the European Commission.
This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which
may be made of the information contained therein.

6. CENTRES
www.centres-eu.org
ENTRUM is the starting point of your success!
If you are interested in ENTRUM’s methodology and brand please contact us via CENTRES official
web-site www.centres-eu.org/
or visiting
ENTRUM official website www.entrum.ee/en/
CENTRES (Creative Entrepreneurship in Schools) project has been funded with support from the European Commission.
This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which
may be made of the information contained therein.