The document outlines the key factors for successfully promoting a minor sport: simplified rules, promotion campaigns, high-profile endorsers as role models, large corporate sponsors, affordable and accessible equipment, and expanding into new markets globally. It provides the examples of rugby and golf as sports that have utilized these strategies well to grow in popularity through rules changes, endorsement deals, sponsorship programs, and broad international marketing. In contrast, hockey is analyzed as having more complex rules, lack of promotion, lesser known endorsers, only local sponsors, and not reaching a global audience.