The document summarizes key economic data for the Brazilian state of Ceará, including: 1) Ceará's development agency ADECE works to attract investment and create conditions for economic competitiveness across industry, commerce, services, agrobusiness, mining and energy. 2) Major projects bringing investment to Ceará include an offshore industrial port, refinery, steel mill, and thermoelectric plant. 3) Ceará's competitive advantages include its infrastructure like ports and roads, as well as qualified labor and recognition as an industrial region. 4) Leading exports include cashew nuts, shoes, leather goods, and fruits. Poultry and irrigated fruits are major agricultural products

1. Federative Republic
of Brazil

2. Ceará State Development Agency S/A - ADECE
ADECE´s Mission:
Execute the Economic Development
Policies of Ceará State.
Attract and stimulate investments.
Create conditions for competitiveness
for the economic sectors of the State
State.
Economic Segments of Performance:
g
Industry
Commerce
Services
Agrobusiness
Mining
Energy

3. Economic Development Plan
Sectorial Strategic Goals
Growth of GDP (Gross Domestic Product) and the employment per segment.
Attract new enterprisers and give support for new expansion.
Generation of new employment.
Expand volume of Investments.
Evolution of the flow of the international trade.
Evolution of the self-sufficiency of energy.
Provide Infrastructure for Industrial undertaking.
Strengthen of Local Productive Arrangements.
Competitiveness to increase micro, medium and macro-enterprises.

4. Ceará State Strong Points
Excellent g g p
geographical localization,,
associated to the adequate infrastructures by
Pecém Off-Shore Industrial Port and
Mucuripe Port (maritime, road and railroad ).
p ( )
Automobile parts, leather, paints and metal-
mechanic Sectors qualified for making
partnerships and developing complementary
parts.
Cooperation with Syderurgic Complex to be
installed at the Pecém Off-Shore Industrial
Port.
Setting special conditions to attract
investment from industries and other
economic activities mentioned before
before.

5. Ceará State Strong Points
Massive investment on connections and
maintenance of roads and railroads.
Expressive investment on water, electricity,
gas, environment, energy efficiency, security
and traffic engineering sectors.
Available
A il bl qualified l b
lifi d labor-work.
k
Recognized industrial vocation.
Credibility and capacity of Government
investment.
Good atmosphere for partnership between
Government and private sector.

6. Ranking Concerning the Ceará Exportations - 2008
01.
01 Cerá Ranking in the Northeast: 3rd place
3rd. place.
02.
02 Ceará Exporting Municipalities: 49
49.
03.
03 Value of the Exportation of Ceará:
2007: US$ 1,148,357,273 (FOB)
2008: US$ 1,276,970,342 (FOB)
04. Growth of the Exportations of Ceará 2007/2008: 11,20%
p ,
05. Ceará Trade balance: - US$ 281,586,000 (FOB)

7. Ranking Concerning the Ceará Exportations - 2008
Exports ranking from Ceará - 2008
Product Brazil Ceará Participation Ranking
Cashew nut 196,074,102.00 146,323,751.00 74.63% 1º
Roses
R 708,039.00
708 039 00 450,379.00
450 379 00 63.61%
63 61% 1º
Shoes 2,025,175,832.00 347,041,568.00 17.14% 1º
Leather and Fur 1,880,173,319.00 187,255,523.00 9.96% 3º
Fruits 725,104,724.00 131,604,001.00 18.15%
% 3º
º
Source: MDIC / SECEX / AliceWeb – Value in US$ FOB

8. Ranking Concerning the Ceará Exportations - 2008
Export ranking (general) from Ceará

9. Ranking Concerning the Ceará Exportations - 2008
2008
6,8%
9,1%
US$ 1,276,970,342 (FOB)
7,9%
24,4%
42,5%
9,3%

10. Main Products Exported to USA
Export to USA in 2008:
US$ 312,641,065

11. Gross domestic product (GDP)

12. Gross domestic product (GDP)

13. Gross domestic product (GDP)

14. How big is the Northeast Region

15. Ceará State Data
148,825 sq Km with 184 cities
FORTALEZA
Brazils fifth largest city
The
Th seventh biggest city in
th bi t it i
consumption potential
Industry Agrobusiness
Energy Service
Mining Commerce
Total: 8.2 million
Urban: 6.3 million
Rural: 1.9 million

16. Travel time from Ceará State – By Airplane
Atlanta
9h
Fortaleza
Non stop Flight
Monday – Tuesday – Wednesday – Friday – Saturday
At 10:20 a.m.

17. Travel time from Ceará State - By Ship
Fortaleza

18. Travel time from Ceará State – By Airplane
Fortaleza

19. Distance from Ceará State – By Auto
Fortaleza

20. Ceará State Infrastructure
Professional Education
P f i l Ed ti

21. Ceará State Infrastructure
Digital Belt
The Government is creating an optical
fibre infrastructure to give wide band
access for the most important cities in the
State, reaching 82% of the population.
3,000 km of optical fibre will connect a lot
of cities and include the population, that
can not pay for this kind of service, in the
digital world.
g
Forecast of beginning: 2008
Forecast Ending: 2010
Total of Investments: US$ 20,4 million
P.s.: US$ 1,00 = R$ 2,30

22. Ceará State Infrastructure
Gas Offer
7 million m³ per day
p y

23. Ceará State Infrastructure

24. Ceará State Infrastructure

25. Ceará State Infrastructure

26. Ceará State Infrastructure

27. Ceará State Infrastructure

28. Ceará State Infrastructure

29. Ceará State Infrastructure
Pecém Port

30. Ceará State Infrastructure
Pecém Port
General Information
Off Shore Terminal
Distance from Fortaleza 56 Km
2 docking piers: 4 berths
Intermodal Terminal : 352 ha
Road CE 422: 20 KM
Railroad: 22 KM
Substation: 200MVA and 40MVA
Aqueduct System: 23 km

31. Ceará State Infrastructure

32. Ceará State Infrastructure
Expansion Plant

33. Ceará State Infrastructure
1st - Phase US$ 145 Million - Conclusion 2010
Lengthen of 1.000 m length of the
brakewater, expanding for 2.770 m lenght
Construction of new 760 m length Pier,
with 2 docking berths
342m length Expansion Terminal Entrance
Bridge
Installation of a Crane Line
Construction of a retroarea for a lunge yard
with 87.000 square m

34. Ceará State Infrastructure
2nd Phase – US$ 70 Million – Conclusion 2010
Implanting a 9 Km length coal
conveyor belt
Implantation of a continual coal
unloading system to support the
new Th
Thermal Pl t .
l Plant

35. Ceará State Infrastructure
3rd Phase – US$ 215 Million - Conclusion 2012
Implantation of a second 9Km length coal
conveyor belt
Implantation of a 9Km length ore
conveyor belt
Implantation of a continual ore
unloading system
Construction of a 310m length exportation
berth for steel blades
Implantation of a 2 steel blades loading
system

36. Ceará State Infrastructure
4th Phase – US$ 302 Million - Conclusion 2014
Construction of the second 1.800 m length
entrance bridge th
t b id through th b k
h the brakewater
t
Lengthen of 2.300m length brakewater
Construction of another berth with 380m of
retroarea
Construction of two new piers for oil tanker.

37. Ceará State Infrastructure
5th Phase - US$ 241 Million - Conclusion 2016
Installation of a new 9 km length ore
conveyor b l
belt
Implantation of a new continual ore
unloading system
l di t
Implantation f
I l t ti of a new continual coal
ti l l
unloading system
Implantation of a 4 ne steel blades
new
loading system
Construction of 2 new berths for steel
blades exportation

38. Ceará State Infrastructure
Pecém Off-Shore Industrial Port Complex
General Information
Total Área : 330 km²
Thermo Plant: 200+310MW
Express Railroad to the port
Express Road
Gás: 7 million m³ per day
Industrial Water System
Future Installation
Steel Mill Company of Pecém - CSP
Refinery Premium II
Metalmechanic Pole
Free Trade Zone - ZPE

39. Main projects in Ceará State
Refinery
Refinery Premium II
Value of the Investment: US$ 11,1 billions.
Generation of Jobs: 90.000 (indirect right-
( g
handers).
Capacity of processing: 300.000 oil barrels/day
Beginning of construction: december of 2009.
Beginning of operation: january of 2014.
Increase of 45% in the GDP of Ceará.
Main Products:
Oil diesel type EURO V (50% of all production
of the refinery and destined to the exportation).
Kerosene of aviation (QAV).
(Q )
Nafta.
Liquefied gas of oil (GLP).
Bunker (oil for consumption on ships and oil
tankers).

40. Main projects in Ceará State
Steel Mill Company of Pecém - CSP
Partners:
P t
Dongkuk Steel
Vale do Rio Doce Company (CVRD)
Value of the Investment: US$ 6 billion.
Generation of jobs: 5 000 (right-handers)
5.000 (right-handers).
Energy matrix: mineral coal.
Estimated Production: 5 million tons per year
in t l l t
i steel plates.
Beginning of operation: 2012.
Increase of 4 % on the GDP of Ceará.

41. Main projects in Ceará State
MPX PECÉM THERMO PLANT
Beginning of Operation 1st phase:
december/2009.
december/2009
Value of the investment: Phase 1 - US$ 1,4
billion (720 MW) Phase 2 - US$ 700
MW),
million (360 MW).
Generation of jobs: 2500 jobs right-handers
during workmanship, 300 jobs right-
handers when in operation.
Addition in the GDP of the state: US$ 2,5
billion in 3 years and 500 million/year.

42. Main projects in Ceará State
FREE TRADE ZONE (ZPE)
Localization:
CIPP - Pecém Industrial Port Complex
Total area reserved: 5,000 ha.
The ZPE´s shelters companies benefited
with tax exemption, under the condition of
that they destine at least 80% of the
production to external market.
20/07/2007 - Approved for the Senate
project creating ZPE in Brazil Law 11 508
11,508
(Official gazette of Union).
Law 11,732 modifies the Law nº 11,508,
that it makes use on the regimen trib tar
se tributary,
exchange and administrative of the ZPE.

43. Main projects in Ceará State
ORE OF IRON
Research had detected good potential
of ore of iron in the Ceará.
Potential of the deposits of the State
can reach 200 million tons.
Main
M i occurrences: Barroquinha,
B i h
Sobral, Quiterianópolis, Tauá and
Parambu.
Viability of exportation.

44. Main projects in Ceará State
SANTA QUITÉRIA PROJECT (ITATAIA)
Concentration of Phosphate and Uranium rock
rock.
Forecast beginning of the activities: 2014 (240 thousand tons year of phosphate
representing about 1600 tons year of Uranium).
Biggest concentration of phosphate of th country (11% of P2OS)
Bi t t ti f h h t f the t f P2OS).
By-product: bigger deposit of Uranium Brazilian (79,319 t of U3O8, measures).
300,000,000 reserves of m3 of marbles that can to
, ,
be cultivated for ornamental rocks, cement,
whitewash, ground inks and punishment (fertilizing).
Partners: Nuclear industries of Brazil – INB e
Galvani S/A.
Value of the Investment: US$ 342 million
(Phosphate) + US$35 millions (plant of Uranium).

45. Ceará State Infrastructure

46. Main projects in Ceará State
RENEWABLE ENERGY
The Government of the State of Ceará intends to become self-sufficient in energy in the
next 5 years. Aiming this, it is creating favourable conditions for the development of the
sector.
SOLAR ENERGY
Implementation of the Park of
Solar Energy in the city of Tauá
Beginning: 2009
Conclusion: 2011
Investment: US$ 250 million
WIND ENERGY
In implementation
500 MW (14 wind parks)
until December 2009 (Coast of Ceará State)
Investment: US$ 1 billion

47. Agrobusiness in Ceará
A b i i C á

48. Agrobusiness
Main Products of the farming sector from Ceará State (2006)
GROSS GROSS GROSS INCOME 06
AREA PRODUCTION JOBS
Product INCOME / JOBS INCOME GROSS INCOME 99
(ha) (ton) (nº) (R$) (R$ 1.000) (R$ 1.000)
Poultry 4.645 116.790 542.479 293.596
Irrigated Fruits 31.991 898.720 23.318 18.987 442.730 339.945
Corn 639.205
639 205 760.231
760 231 70.450
70 450 3.912
3 912 275.629
275 629 187.394
187 394
Meat 60.697 11.692 22.368 261.519 (86.294)
Beans 547.178 253.258 60.846 4.295 261.319 143.760
Milk 374.647 11.692 21.840 255.345 119.853
Shrimp 4.000 20.400 15.440 16.383 252.960 239.470
Cashew Nuts 371.032 130.544 27.653 5.211 144.104 78.398
Manioc 88.602 86.780 17.720 5.392 95.547 69.764
Lambs and
Goats 5.736 15.802 90.646 49.089
Lettuce 5.904 161.285 8.712 9.046 78.811 60.077
Fishing 130 23.400 910 77.143 70.200 61.200
Sugar Cane 29.067 1.617.003 3.197 18.464 59.037 18.774
Flowers 288 2.564 23.022 59.035 56.645
Cotton 9.970 10.229 3.490 2.388 8.332 (16.335)
Honey 2.658 665 12.000 7.975 5.932
Leanseed 6.330 4.393 1.899 1.198 2.275 2.173
Total 1.733.697 5.178.245 270.629 10.745 2.907.943 1.623.439
Source:IBGE / SDA / EMATERCE / Inst. Agropolos. Situation in January,
2007
JOBS: 1º Corn, 2º Beans, 3º Cashew Nuts, 4º Fruits, 5º Manioc e 10º Poultry.
GROSS INCOME: 1º Poultry, 2º Fruits, 3º Corn, 4º Meat, 5º Beans e 10º Lambs and Goats.

49. Agrobusiness
Agropoles of
Agricultural Irrigated
A i lt lI i t d
Area
with its main
products cultivated
in Ceará State

50. Agrobusiness
Irrigated Agropoles Areas
Source:IBGE / SDA / INST. AGROPOLOS- 2007

51. Agrobusiness
Ceará's Fruits Export (*):1998 ‐ 2008 (US$ thousand)
140.000,0 131.604,0
120.000,0
100.000,0
77.254,3
80.000,0
80 000 0
FRUTAS*
60.000,0
49.454,0
44.629,0
40.000,0
40 000 0
24.828,8
21.561,6
15.623,3
20.000,0 12.665,8
831,0 1.935,5 3.223,8
0,0
1.998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Source: Secex/MDIC.
Secex/MDIC
Observation:
(*) Fresh fruits, without cashew nuts.

52. Main American Enterprisers in Ceará
Delta Airlines: Airlines
Amway: Agrobusiness
Del Mont Fresh: Agrobusiness
Ford-Troller: Auto Industry
MEAD - WESTVACO – Rigesa: Packing Industry
Nike – Anige: Shoes Industry
Reebok Vulcabras: Sh
R b k–V l b Shoes I d t
Industry
All Star – Calçados Senador Pompeu: Shoes Industry

53. Macro Economic trends for the
Brazilian Northeast
- Expectation for the next 10 years-
p y

54. Expectancy for the next 10 years - Northeast
Strong growth in the agrobusiness sector due to natural resources, weather
conditions and the existing infrastructure (tropical fruits, tilapia fish, shrimp,
biomass fuels and flowers).
Federal and State investments in the Northeast along the last years have
propitiated:
Air, Road, maritme transportaion infrastructure; water
resources, energy, public security, educational system, and
research (universities, technical schools and research
institutions).
A fast growing new consumption market inserted in a
g g p
population of 51 million inhabitants.

55. Expectancy for the next 10 years - Northeast
Due to the geographical localization, (EUA,
Europe, Africa and South America), the
Brazilian Northeast Region is already
offering to the exporting companies the best
world conditions like logistic costs, delivery
time and security for commercial
transactions with the countries before
mentioned.
Free Trade Zone are being born and will
play an important role to attract investing
companies
p aimingg Exporting
p g and
Distribution Centers.

56. Expectancy for the next 10 years - Northeast
Northeast will be a national reference as the greatest industrial center in
renewable energies and the Brazilian state which most generates renewable
energy (eolic, solar e ocean waves ).
Exploration of ore of iron beds and other minerals making the mineral productive
chains viable.
By means of anchoring investments, such as Refinery and Steel Mill Plants will
make viable a metalmechanic and petrochemical center, thus creating a favorable
environment t attract diff
i t to tt t different ki d of i
t kinds f investments.
t t

57. Gid Gomes Antonio Balhmann
Governor of Ceará State ADECE – President
cidgomes@gabgov.ce.gov.br balhmann@adece.ce.gov.br
Francisco Carlos Soriano Fernando Pessoa
Computing Coordinator ADECE – Investment Attraction
of the Governors Office Director
carlos@gabgov.ce.gov.br fernando@adece.ce.gov.br
Thank You !
Address from ADECE
Av. Barão de Studart 598 - CEP: 60.120-000- Aldeota
60.120 000
Fortaleza – Ceará - Brasil
Fone: (85) 3261.7901 / Fax: (85) 3261.5877
http://www.adece.ce.gov.br