Cav. Alessandro Sorbello

0 Seguidores

consumer behaviour emotional engagement country of origin hedonism marketing festvibe identity typicality cultural identity italian week festival and events grounded theory festival cultural festival

Ver mais

Atividades
Sobre

From Lasagna to Lamborghini, Leveraging the Power of an Italian Festival as a Comprehensive Marketing Tool: The Case of Italian Week in Australia.

Há 7 anos • 87 Visualizações

GROUNDED THEORY AND EMOTIONAL ENGAGEMENT: WHAT DO WE LEARN FROM THE FIELD?

Há 7 anos • 136 Visualizações

consumer behaviour emotional engagement country of origin hedonism marketing festvibe identity typicality cultural identity italian week festival and events grounded theory festival cultural festival

Ver mais

Cav. Alessandro Sorbello

Apresentações

From Lasagna to Lamborghini, Leveraging the Power of an Italian Festival as a Comprehensive Marketing Tool: The Case of Italian Week in Australia.

GROUNDED THEORY AND EMOTIONAL ENGAGEMENT: WHAT DO WE LEARN FROM THE FIELD?