Scott Henderson, managing director of CauseShift, presented at the Social Media Breakfast Connecticut December meeting at Quinnipiac University. He focused on how organizations and people can use social media to engage others in causes they care about.

1. Getting Other
People to Care
Social Media Breakfast CT
December 3, 2010

2. #1 Thing You
Need to Learn:

3. Not everyone cares,
but someone does
and knows others
who do, too

4. So why me?

7. It is wonderful to create.
Akira Kurosawa

9. Take Away #1
Everything is changing

10. Shaving with a
face full of
novocaine

20. Take Away #2
Emotion trumps logic

21. (r)evolutionary

22. Compassion:
suffering
together

23. Evokes a
specific action

24. What if you could
know about all the
worldʼs suffering?

25. Focus on
specific actions

26. Take Away #3
Powerful stories are the
answer.

27. Everyone is
overwhelmed
with brands, messages,
and options.
(You will see more than 4,000 ads today.)

28. Story anchors
facts.

29. Story evokes
emotions.

30. Story inspires
action.

31. Take Away #4
Show me what you did
with the last $100 to get
the next $100

32. http://www.cygresearch.com/burksblog/

33. Take Away #5
Give others the tools to
tell their story about you

34. Brands need to
become platforms
on which creative
people can build.
- Scott Belsky

35. People give to
people

36. Five Take Aways
1. Everything is changing
2. Emotion trumps logic
3. Powerful stories
4. The last $100
5. Others tell your story

37. Examples

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63. Questions?

64. Scott Henderson
Twitter: @scottyhendo
Email: scott@causeshift.com
Blog: rallythecause.com
Company: causeshift.com