Sex sells, but what if your catalog doesn’t sell sex? Let Matt whisper a little secret in your ear…every catalog can be sexy. Even yours. You just have to know which buttons to push. In this talk, you'll learn how to seduce consumers with the provocative coupling of words and pictures. The first question Matt answers is does sex really sell? The answer may surprise you and knowing why may help you tread lightly. Four Play Matt shares his four secrets for seducing customers and creating desire. First up is Hardcore Photography. Matt shows how even decidedly un-sexy products can get some added zing. Physical is next on the list. Not the physical you may be thinking of, but physical as in gizmos, inserts, and other ideas that get attention. Matt covers Sensual Healing next with ideas for using the sense to create attraction and desire in catalog customers. Think that won't work for B2B? Think again and Matt has examples to prove it. Finally there's Dirty Talk an exploration of how adding a little fun and playfulness can enhance even ordinary products. This informative, enticing session will explore the sensual sensory techniques that make catalog shoppers go wild. Let’s get it on!

1. CATALOGS AFTER DARK
SEDUCE CUSTOMERS WITH THE SEXY ART OF WORDS AND PICTURES

2. We do good work that works.
We have for 33+ years.

3. WHO AM I?
Matt Fey, Catalog Sexpert

5. WITH THAT SAID…

7. S

8. SE

9. SEX

10. 10
Sexual thoughts per day
67%
think about sex a few times
per week
19
Sexual thoughts per day
54%
think about sex a few times
per day

11. (that’s a lot of sex)

12. SEX
SELLS!

13. 1983
15% of magazine ads
featured sexual
imagery
1993
20% of magazine ads
featured sexual
imagery
2003
27% of magazine ads
featured sexual
imagery

20. And yes, even catalogs…

23. SEE, SEX
SELLS…

24. …or does it?

25. Sex
sells,
when
you’re
selling
sex.

26. According to a
University of Wisconsin
study, ads were viewed
10%LESS FAVORABLY
when using sex to sell
products that, well,
aren’t so sexy.

27. S-E-X
IT’S NOT ABOUT SELLING
(really, it’s not)

28. DESIRE
IT’S ABOUT CREATING

29. Customers
want to
want you.

30. LET’S
GET
IT ON

31. What do you do if your catalog
doesn’t have that spicy
SEX APPEAL?
?

32. Uh,
I’ll
call
you.

33. Let’s
just
be
friends.

34. Sorry,
I’m
seeing
someone.

35. Not if
you
were
the last
catalog
on
earth.

36. 4 SECRETS
TO SEDUCING
CUSTOMERS
AND CREATING
DESIRE
FOUR
PLAY

37. HARDCORE
PHOTOGRAPHY

38. 10%
of what they hear
20%
of what they read
80%
of what they see

40. DRAMATIC
INTIMATE
TACTILE
DETAIL

46. LET’S GET
PHY-
SICAL
(PHY-SICAL)

47. “ENGAGING GIZMOS”

48. $0.05additional spend per catalog
1.8x - 2.2xlift in performance

56. SENSUAL
HEALING

57. SCENTS SENSE

62. Video content increases
recognition and
conversion by up to
85%(Note: no video content
is included in this
presentation because it
was deemed too sexy.)

63. DIRTY
TALK

64. (inappropriate double entendre here)

70. 4 SECRETS
Hardcore Photography
Let’s Get Physical
Sensual Healing
Dirty Talk
FOUR
PLAY

71. DESIRE

72. DESIRE

73. 1SEXY
⍯
SEX
2TEST
YOUR
LIMITS
3FIND
YOUR
SEX APPEAL

74. SO…

75. WAS IT GOOD FOR
YOU?

76. THANK YOU
Email mattf@jschmid.com