The new customer marketing in the zero moment of truth - presentation for npra - low2
1. THE new customer:
marketing in the Zero moment of truth
Ryan Hegreness, CPRP
twitter.com/hegreness
Marketing & Enterprise Development Manager
linkedin.com/in/hegreness
Justin Snasel
twitter.com/jsnasel
Electronic Media Specialist
linkedin.com/in/justinsnasel
2. PRESENTATION TAKEAWAYS
Defining the Zero Moment of Truth
- Marketing: A Brief History
- What is the ZMOT?
Why is the ZMOT important?
How Can Recreation Departments Win the ZMOT?
What Tools Can You Use to Win the ZMOT
Conclusion and Q&A
3. QUESTIONS?
Text your question to 22333.
Begin text with 53759 then
type your question.
OR
Tweet with the hashtag
#NRPAZMOT
4. Text your response to 22333
250,000 – 500,000
100,000 – 250,000
50,000 –100,000
10,000 – 50,000
< 10,000
909509
909508
909507
909506
909505
909504
What size population
do you serve?
500,000 +
5. Text your response to 22333
2 909493
1 909213
0 906184
7+ 909498
6 909497
5 909496
4 909495
How many marketing staff
(30+ hrs/wk) does your
department have?
3 909494
6. Text your response to 22333
What is your greatest
marketing challenge?
Type 366348 followed by
the text of your response
36. Text your response to 22333
80-100% 909499
0-20% 909503
20-40% 909502
What percent of your marketing
/ advertising budget is spent
on “pre-industrial” mediums?
60-80% 909500
40-60% 909501
87. “Marketing is actually what other
people are saying about you.
Like it or not, true or not,
what other people say is what
the public tends to believe.”
-Seth Godin
126. -Michelangelo
“The greatest danger
for most of us is not
that our aim is too
high and we miss it,
but that it is too low
and we reach it.”
flickr.com/photos/sacred_destinations/
128. “The measure of intelligence is
the ability to change.”
― Albert Einstein
“Those who cannot change their minds
cannot change anything.”
― George Bernard Shaw
137. How can you win
the zero moment of truth?
• Be Honest
• Take Inventory of
• Your Customers
• Your Product
• Your Presence
• Make Your Content
• Visible (Platforms & Promotion)
• Sharable
• Remarkable
• Integrate
• Take Risks
• Monitor & Adapt
138. PRESENTATION TAKEAWAYS
Defining the Zero Moment of Truth
- Marketing: A Brief History
- What is the ZMOT?
Why is the ZMOT important?
How Can Recreation Departments Win the ZMOT?
What Tools Can You Use to Win the ZMOT
Conclusion and Q&A
139. Text your response to 22333
List two or three things you
learned today that you
will do / implement.
Type 535759 followed by
the text of your response
140. Justin Snasel
Electronic Media Specialist
linkedin.com/in/justinsnasel
twitter.com/jsnasel
Q&A With Ryan and Justin
Ryan Hegreness, CPRP
Marketing & Enterprise Development Manager
linkedin.com/in/hegreness
twitter.com/hegreness