The Intersection of Customers and Search | Search Marketing Summit

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The customer landscape is shifting and expectations have never been higher. On top of that, search results themselves are changing, mobile is only growing, and we have voice search to consider. How do we ensure our SEO strategy is reaching the right customers at the right time with the right content? At Search Marketing Summit Australia, Casie Gillette looks at how search marketers can adapt to this changing landscape to ensure customers are happy and businesses are being found.

SEARCH
THE INTERSECTION OF CUSTOMERS
CASIE GILLETTE • KOMARKETING

Casie Gillette
Sr. Director, Digital Marketing at KoMarketing
Likes: SEO, Dogs, Pizza, Netflix & Smiling…it’s my favorite.
@CASIEG
#SMSSYD18

@CASIEG
#SMSSYD18

@CASIEG
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@CASIEG
People are 4x more likely to make a purchase when referred by a friend.
~Nielsen
#SMSSYD18

@CASIEG
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@CASIEG
WHY?
#SMSSYD18

@CASIEG
WHO? WHAT? HOW? WHERE?
#SMSSYD18

@CASIEG
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@CASIEG
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@CASIEG
KEYWORDS CONTENT LINKS
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@CASIEG
KEYWORDS CONTENT LINKS
HOW DO THEY SEARCH FOR THINGS?
#SMSSYD18

@CASIEG
KEYWORDS CONTENT LINKS
HOW CAN WE HELP THEM?
#SMSSYD18

@CASIEG
STORYTELLING & VALUE.
#SMSSYD18

@CASIEG
KEYWORDS CONTENT LINKS
WHERE DO YOU NEED TO BE?
#SMSSYD18

@CASIEG
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@CASIEG
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@CASIEG
40%
USE MORE THAN THREE WORDS
via Statista
#SMSSYD18

@CASIEG
The average query length for voice is 4.2 words.
#SMSSYD18

@CASIEG
“How to” searches were up 140% since 2004.

@CASIEG
#SMSSYD18

@CASIEG
ANSWERS = VALUE = HAPPY CUSTOMERS
#SMSSYD18

@CASIEG
ANSWER THE PUBLIC
#SMSSYD18

@CASIEG
#SMSSYD18

@CASIEG
KEYWORDTOOL.IO
#SMSSYD18

@CASIEG
KEYWORDTOOL.IO
#SMSSYD18

@CASIEG
BUZZSUMO
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@CASIEG
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@CASIEG
CONTENT & LINKS
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@CASIEG
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@CASIEG
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@CASIEG
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@CASIEG
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USE SITE SEARCH

@CASIEG
#SMSSYD18
TALK TO SUPPORT

@CASIEG
#SMSSYD18
CHAT LOGS FTW!

@CASIEG
#SMSSYD18
SEARCH QUERY REPORTS

@CASIEG
#SMSSYD18

@CASIEG
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@CASIEG
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@CASIEG
LINKS
#SMSSYD18

@CASIEG
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@CASIEG
WE ARE CUSTOMERS
WE ARE MARKETERS
#SMSSYD18

@CASIEG
#SMSSYD18

@CASIEG
THANKS!
CASIE@KOMARKETING.COM
#SMSSYD18

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