2. What’s a Digipak?
A digipak is a style of a CD or DVD packaging. They are normally
designed to have a gatefold like a book and the packaging is either
made out of plastic or cardboard. Digipaks are usually made for
especial editions and albums. As Digipaks are made out of cardboard,
they come across more vulnerable and likely to wear off than average
cases therefore they’re hardly used however, look better and provides
more room for information. Digipaks became popular in the earl 2000’s
where they were used quite frequently.
3. Track List
A track is a list of all the songs that the artist or band has created. This
can provide remixes and cover of songs as well as their own. Track lists
are important when it comes to buying a CD because the audience
would want to know what songs are provided and if there is any in the
top 40 hits at the time.
If the CD has a selection of songs from different artists, for example
‘Now That’s What I Call Music’, they title the song in bold then lists the
artist underneath the name where as on a single artist or band they just
provide the song title.
4. Title & Artists Name
Title and Artist name is important when it comes to creating a
Digipak because the audience would like to know whose CD
they are buying. The creator of the digipak decides what font
they should use and normally they choose one that will be
used for the title, artist name and track list so that the CD
links well together. The font would need to be bright and bold
so that it stands out to the viewers.
5. Barcode
A barcode is found either on the front or back of the Digipak. This is
used for the audience to purchase the album. On smartphones, a
person is able to scan the barcode and purchase it through the internet
using a special app. Another barcode is a QR code which links the fans
to the artist and their songs, social media links, downloads, photos and
website. These both look like this:
Barcode QR Barcode
6. Photos
Photos are essential to a Digipak because it creates a more interesting
and appealing case. The photos that will be included would be of the
band/artist or could include a theme to the digipak.
Usually, bright colour photos stand out more to the audience and
catches the eye whereas black and white shows more modern and
sophisticated look. Colours could also connote the kind of music, for
example deep rock music might use dark colours whereas house music
might use colourful and bright to show that there is different tones of
beats combined.
7. Production and Distribution
Companies
Production and Distribution is the roles of producing the music/song.
This is shown on the digipak because viewers might want to follow what
other music they have produced. They also aim to a specific target
audience and this target audience could relatively be a wide range or a
small range, either way it will bring the viewers to listen to the song.
8. Artist Information
A music artist (commonly referred to as recording artist) is a musician and/or singer
who records and releases music, often professionally, through a record label or
independently.
Artist information usually appeals for the fans that are deeply into the artist or band.
This provides the audience with a small biography of creating the album and
sometimes involves a word from the artist themselves.
9. Lyrics
Lyrics are used in a Digipak so that the audience can
follow along, maybe learning for a production of some
sort or just for fun. Some fans might want to know the
words just out of curiosity.
Usually there is two songs on each page depending on
how long the song is and how big the font is, as we
wouldn’t want it too small that audiences cant read
them. It provides lyrics for every song except remixes
and covers as they aren’t their original pieces.
Lyrics will only be displayed in albums which are sing
along songs.
