This document provides statistics and tips about using LinkedIn effectively. It highlights that over 300 million people use LinkedIn and spend an average of 17 minutes per month on the site. The document then offers advice on optimizing individual and company profiles, engaging audiences through posts and status updates, and leveraging LinkedIn for business development goals like lead generation and brand building.

1. Sources:
http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/#.U6gGXPldVLA
http://blog.linkedin.com/2014/05/01/linkedins-q1-2014-earnings/
http://blog.linkedin.com/2014/02/06/linkedins-q4-2013-earnings/
http://blog.linkedin.com/2014/04/18/the-next-three-billion/
http://thefinancialbrand.com/30777/facebook-twitter-youtube-linkedin-profile-image-sizes/
http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/#sr=g&m=o&cp=or&c
t=-tmc&st=(opu%20qspwjefe)&ts=1403522564
http://www.businessinsider.com/heres-why-law-firms-need-to-start-paying-attention-to-linkedin-2011-12
http://kevin.lexblog.com/2012/12/11/7-ways-to-boost-your-linkedin-lead-generation/
http://www.greentarget.com/2012-in-house-counsel-new-media-engagement-survey
cartwrightking.co.uk
For Solicitors
Your Profile
is completely filled out
and optimised.
Linked
Make Sure...
is completely filled out
and optimised.
Linked
21
Your Company Page
to make connections
and join groups.
You treat LinkedIn
You connect with the businesses
like you would a
networking event
– but on your own terms.
that you want to do with business with. 7
To add Skills
to your profile.
6
Greentarget
Strategic Communications
conducted a social media study
that found:
You are not afraid from your company as well
as any other interesting
content from your niche.
You share your blogs
43
5
Older lawyers, those in their 40s, 50s and 60s,
are embracing social networks more now than
ever before, and generational gaps in their
usage appear to be levelling off.
LinkedIn is seen as the most credible
network, with 88% saying they perceived
the content they received from the
network as being trustworthy.
88%
Lawyers and solicitors are largely
invisible social media users, the majority
choosing to listen rather than participate.
Will be ahead of the pack as more firms
join and use the social network.
Can be seen as a thought
leader whilst other firms
play catch up.
Have an opportunity to be better
connected than other firms (if you have a
firm of 20 solicitors, each with a 100
active contacts you instantly have a pool
of 2000 potential contacts).
Can accelerate brand building, foster lead
generation and client retention.
Meet people and businesses that otherwise
may have slipped under the radar
Solicitors & Lawyers
that are active on LinkedIn...
million
300
Number of new members per second
Why you should be on LinkedIn
How many people use LinkedIn?
2 per sec
40%
July
Percentage of users that check
LinkedIn on a daily basis
Average time a user spends on
LinkedIn per month
Number of LinkedIn
business pages
Number of LinkedIn
groups
mins
17
million
187
Number of monthly unique visitors
2.1
million
3
million
Daily Mobile Job Applications
Daily Mobile Job Views
Daily Mobile Profile Views
44,000
1.45 million
15 million
Status Updates in Detail
Status Update
Like • Comment • Share
Impressions • Clicks • Shares •
Engagement
View Comments
DescriptionImage
Enter a Status Update:
Post about breaking news, industry trends etc.
Tip: Limit text length to 50 characters and your engagement
could increase by 28%
Insights:
Use these to
get to know
your audience
and increase
the relevance
of your posts.
Description:
Don’t forget to
edit the default
text when you
add a link.
Keep it simple
and reduce
redundancy.
Call To Action:
Include a URL in
your post copy.
Drive people to
a blog post,
landing page or
YouTube video.
Engage:
Posting is just
the start! Stay
engaged with
the conversation
by adding a
question or
comment on the
conversation.
Tip:
LinkedIn does
not allow you to
respond as the
brand, so post as
yourself on
behalf of the
brand to answer
questions and
be a resource.
Target
Your Post:
Narrow down
your audience
by industry, role,
region/city or
company size.
Exclude or
include your
employees.
Measuring Success:
Strive for more than 1.0% engagement on each post.
Engagement is defined as the percentage of times members
clicked, liked, commented or shared the update.
How to build your LinkedIn Profile
Headline
(180 characters)
Headline: Use this for
your summary headline
instead of your job title.
URL: Customise this URL to make
it shareable and avoid ugly
numbers at the end of your profile.
Picture:
Smile and look
professional.
8000
Characters
2000
Characters per
Position
2000
Characters
50 Skills
61 Characters
100
Characters per
School
1000
Characters
1000
Characters
1000
Characters
Summary: Humanise your story to say who you
are and what you have done. Speak in the first
person.
Experience: Summarise your role
and key contributions.
Skills: List at least 10 of your core skills to set up
others to endorse you.
Publications: List your blogs, papers and
anything published.
Additional Info: List alternative ways for others
to get in touch with you.
Honours & Awards: List them!
Education: Expand on your degrees to tie in
relevant keywords.
Recommendations: Secure as many
as you can from current & past contacts.
Linkedin.com/in/YourName
Your
Picture
Optimal Company Page Layout
Logo
Image
Cover Photo
Main Toolbar
Your Company Statement
Status Update
Comments
Connections
Careers
Affiliated
Company Pages
Related Ads
etc...
Navigate from here to other pages,
such as Careers, Products etc...
People, colleagues &
companies you’re following.
Jobs you’ve posted.
Adverts related to your
industry or interests.
General Statistics
Tip: Describe
YOU as if this
were a headline to
a newspaper or
book title
Top Tips
Avoid boats, pets,
relatives or
mystery hands on
your shoulder on
your picture.
Use your profile
name in your URL
Include your
phone number,
Twitter handle and
blog URL at the
top of your
summary.
Avoid a resume-style
breakdown of all your
accomplishments.
Start to endorse
others first to
receive the
return favour.
Include executive
education and stop
listing your high
school no matter
how old you are!
Give direction and tell
your recommenders
what to say about
you.