In this webinar, Transparent's and CARTO's teams discuss how leaders in Real Estate and Travel are leveraging Location Intelligence to drive investment analysis and geomarketing decisions.

1. Understanding Short Term
Rental & Tourism Trends
through Geospatial Data
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2. CARTO — Turn Location Data into Business Outcomes
Introductions
Flo Broderick
VP Marketing, CARTO
Fernando Dal Re
VP Marketing, Transparent
Karim El-Shammaa
Data Scientist, Transparent

3. Multi-billion dollar industries are being
built on location data
80%Of all data collected has a
location element on it
10%Is actually used to Power
Business Decisions

4. CARTO — Turn Location Data into Business Outcomes
Top 10 sectors driving Spatial Analytics Growth by 2020
1 2 3 4 50
Infrastructure & Smart Cities
Utilities
E-Governance
Retail & Logistics
Mining & Energy
Defence & Security
BFSI
National Mapping Agencies
Disaster Management
Travel & Hospitality
Source: Geospatial Media Analysis

5. 2018CARTO — Turn Location Data into Business Outcomes
A robust spatial
analysis needs new &
always-on spatial data
streams

6. CARTO — Turn Location Data into Business Outcomes
New Data Streams = New Opportunities
53 4 5
Financial
Human Mobility
Traffic and Mobility
Demographics
Real Estate
Satellite Imagery
Healthcare
LDS and POIs

7. SHORT TERM RENTAL DATA
How is it being used in
spatial models?

8. CPG
Where should we find new POS for
categories that perform well with
the tourist segment?

9. CITIES & GOVT
How can we measure and monitor
the impact of short term rentals on
tourism in our city?

10. TRANSPORT
How should we plan key services
(e.g. public transport) in line with
demand from tourists?

11. REAL ESTATE
Where should we invest in new
properties to develop into short
term rental accommodation?

12. CARTO — Turn Location Data into Business Outcomes
Platforms
Hotels
Professional
Services
PMs
Research
Destinations
Industries

13. CARTO — Turn Location Data into Business Outcomes
National Tourist Offices
Regional Destinations

14. CASE STUDY
Champions League
Final 2019

15. CARTO — Turn Location Data into Business Outcomes
Number of New Properties per Month
May 2018
882 New Properties
April 2019
696 New Properties

16. CARTO — Turn Location Data into Business Outcomes
Number of New Properties per Month
May 2019
4,488 New Properties

17. CARTO — Turn Location Data into Business Outcomes
Where have new properties been concentrated?
April 2019
May 2018
May 2019

18. CARTO — Turn Location Data into Business Outcomes
Which areas have experienced the highest percentage of
new properties compared to monthly averages?
May 2019

19. CARTO — Turn Location Data into Business Outcomes
Growth Around Wanda Stadium
New Properties in April 2019New Properties in May 2019

20. CARTO — Turn Location Data into Business Outcomes
Capacity by Distance from Wanda

21. CARTO — Turn Location Data into Business Outcomes
Capacity by Walking Time from Wanda

22. CARTO — Turn Location Data into Business Outcomes
Surge in New Private Rooms Added to the Market

23. CARTO — Turn Location Data into Business Outcomes
Concentration of Single and Multi-unit Host New Properties
May 2019 May 2018

24. CARTO — Turn Location Data into Business Outcomes
How did the price for 1st of June change as we got closer
to the final?

25. CARTO — Turn Location Data into Business Outcomes
Which areas had the highest percentage increase in price?

26. CARTO — Turn Location Data into Business Outcomes
Which areas had highest prices for the night of the final?

27. CARTO — Turn Location Data into Business Outcomes
Price vs Occupancy
Higher Occupancy in
Areas with Lower Prices

28. Thanks for listening!
Any questions?
Reach out to us to see a full demo!
Fernando Dal Re
VP Marketing // fernando@seetransparent.com
Flo Broderick
VP Marketing // flo@carto.com