OBSERVATION SUBMISSIONS My favorite place to eat in Brazil in the past 10 years… can still enhace a little bit. (Pizza Bras case) 2012

1. OBSERVATION SUBMISSIONS
Crash Course on Creativity - 2012
My favorite place to eat in Brazil
in the past 10 years…
... can still enhace a little bit.
Fernando Carril

2. (Even the best may improve.)

3. Before you enter the store:
• Appearance of Italian villa
(eyes and nose captured)
• Door is ways open
• Warm and cozy colors
• Travel in your own city
• Quiet space for waiting
Could have live music played softly (accordion, violin…) or
live perfomance with actors, dancers, jugglers.

4. Environment:
Inside reproduces the experience of
an Italian warehouse and
surroundings of the 21st century.
i. Tables tight, close from each other.
ii. Very noisy.
iii. Eventually too hot.

5. Personnel:
ALWAYS very gentle - eyes open to serve those who just
finish their piece of pizza.
Uniform neutral, almost black and white.
Team could learn English.…

6. Product:
Gather skilled cooks, tasty
dough, wood-fired oven,
accuracy and mix tradition
and innovation.
Caprese : mozzarella, tomato persimmon, mozzarella from buffalo milk, basil giant and
pesto from black olives. Could have delivery.

7. Customers:
That’s me and my wife and other people in
different days.
Could offer more espace and make special
offerings during week days (from Mon. to Wed).

8. Other Observations:
Could have an outside area to relax after
the meal, not just as a place to wait before.
271 Vupabussu street. São Paulo, Brazil
www.brazpizzaria.com.br (just in case!)
Let's share a pizza? First round is MINE!