In this talk, I share behind the scenes juicy screenshots and tips revealing exactly how to pitch to the most daunting national journalists no matter your brand, budget or experience.
I also cover the methods that are most successful, who you should be targeting, what your subject title should include and how your email, press release or content should look to stand out amongst the 600 emails they receive DAILY!
10. Journalists vs Digital PR
83,000 Digital PRs/PR vs
64,000 journalists in the UK
in 2016.
In 2018, even more cuts.
So its much more
competitive to get the cut
through
@DanSaunders86
@CarrieRosePR
11. But one thing is clear, we need to start thinking a
little more creatively
@CarrieRosePR
12.
13.
14. In my years in SEO I’ve built THOUSANDS of links
18. “Cleaning of the London Underground will be
stepped up each night over the summer
period across 50 stations and five tunnels.”
SADIQ KHAN, MAYOR OF LONDON
I’ve created content
that caught the
attention of people
like this…
@CarrieRosePR
19. CAMPAIGN GO LIVE DATE
And helped produced graphs that go like this...
@CarrieRosePR
39. Stories that that journalists and users naturally want
to talk about and link to, because it’s that
awesome, resourceful, useful or different.
@CarrieRosePR
40. So, before I go into the sexy AF outreach emails
@CarrieRosePR
90. And I never attach anything (prevent
blocking up inbox’s and going to junk)
@CarrieRosePR
91. I ALWAYS include an image (embedded
usually at the top of the email to capture their
attention)
@CarrieRosePR
92. And ALWAYS very clearly link to the
page/asset I've created in the email
@CarrieRosePR
93. I always provide extra data, images (even if
it’s unsplash stock photos), video content or
spreadsheets via a Dropbox link (don’t
wetransfer)
@CarrieRosePR
94. Always try to make it relevant to now in my intro
sentence
@CarrieRosePR
95. And to find out what’s happening now relevant to
your story
@CarrieRosePR
98. But when speaking to journalists I asked them,
where do you look for story inspiration.
@CarrieRosePR
99. They said every morning they are tasked with
looking at the Daily Mail to see what they are
covering. If that’s what they’re doing then so should
you.
@CarrieRosePR