How to Ensure a Coordinated Social Media Strategy That Includes All Your Constituents
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Presented at CASE District I panel on November 13, 2014: "Enhancing, Measuring, and Leveraging Engagement through Social Media"
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How to Ensure a Coordinated Social Media Strategy That Includes All Your Constituents
- 1. How to Ensure a Coordinated Social Media Strategy That Includes All Your Constituents Or, how to have a consistent strategy across your entire institution Caroline Deveau Trinity College @chdeveau
- 3. Work Together, Satisfy Everyone • Talk with other offices and departments • Have regular meetings—what’s coming up? • Understand each other’s goals • Share what works and what doesn’t • Content comes from everywhere—work together to repurpose and repackage
- 4. Trinity Giving Day Communications and Annual Fund Collaboration
- 5. From Hartford to Hollywood
- 6. Tools for Integration Social Media Social Media Users Group Events & Campaigns Alumni & student advisory councils Periodic dept. meetings Content release strategies Customer service Media relations Non-Tech Tech Facebook ads
- 7. Caroline Deveau Associate Director of Digital Communications Trinity College @chdeveau