This assignment provided by Debra Johnson at Cal State University Chico shows how Meltwater can be used as a media list building tool.

1. Debra Johnson
Email: dejohnson@csuchico.edu
Twitter: DebraJChico
Homework: Media List
This assignment linksto Barcelona Principle 4 (conduct both qualitative and quantitative analysis).
Your Task
Create a media list for your assigned company containing a minimum of 35 news organizations. This media list should
focus on news media companies and reporters that report on the company, its competitors or the industry on a regular
basis.
Required Reading
 PR Intern’s Guide to the Galaxy: Making Relevant Media Lists from 10Fold PR
 The 7 D’s of PR Outreach:Creating a Media List That Actually Works by Hubspot Blogs
 Stop complaining about your PR firm. Here’s how media works. From The Startup
 5 Business Press Hits & The PR Strategy Behind Them from SHIFT Communications
 Radio Reincarnated: How PR Professionals Can Leverage the Rise of Podcasting by Communiqué PR
Media List Content Requirements
The media list must be constructed in Google Sheets or Microsoft Excel and organized by vertical category:
 Broadcast: Provide a minimum of 10 sources with
at least one representing each of these: radio, TV,
podcast and YouTube.
 Business:5 required.
 Consumer & Lifestyle:Provide a minimum of 10
sources with at least four targeting diverse
audiences.
 Industry Trade Press:5 required.
 Hometown:5 required.
For each news media outlet, you need to provide:
 Name of the news media company
 Hyperlink to its home page and/or the relevant news section, if applicable
 Name of reporter or editor
 Two methods for contacting that reporter (i.e. email, phone number, social media handle)
 The title of one relevant news story/podcast/news program clearly showing this is an appropriate news outlet and
writer:
o Hyperlink the title to the original story.
o Note: the broadcast category may be challenging to connect to a specific news program. But, try to make
that happen for each radio or TV element. You should have no problem hyperlinking to a specific Podcast
episode.
 For broadcast and consumer/lifestyle include approach designation for each outlet:
o Broadcast:radio, TV, podcast, YouTube
o Consumer/lifestyle: general vs. diverse
Notes:
 There cannot be any repeats anywhere in the media list: no repeats of journalists, news organizations,
publications, story samples, etc.
 The media list must be organized by vertical category.
 You’re welcome to include freelancers,bloggers, etc.

2. Debra Johnson
Email: dejohnson@csuchico.edu
Twitter: DebraJChico
Media List Building Tools
You’ll need to use a combination of tools to create a solid media list. We’ll use:
 Meltwater  Company owned media
 Google searches  Social media
 Accessing content of specific news outlets
Integrate Branding
Think about visual look and feel: be sure to integrate the company’s logo and appropriate color scheme to your
spreadsheet. Make the media list look visually attractive.
Grading Insight: 60 points
You will be evaluated in the following areas:
 50 points (10 points per Vertical Category): Completeness of content that is supported by credible industry
sources; assigning each news outlet to the appropriate vertical category.
 10 points: Mechanics & Layout:
o Spelling, grammar, punctuation, AP Style, etc.
o Working hyperlinks
o The overall look and feelof the document: does it have a layout that is easy to move through and visually
pleasing.
Deadline & Submission Guidelines
 See the course schedule for due date.
 Submit with a professionally crafted email.