1. 3 minute pitch
at Tetuan Valley Startup School

2. Intro
Good afternoon everybody! My name is Carmen Alfonso Rico and I am a cofounder of
vinpho.
What does vinpho do? In 6 words: vinpho connects citizen journalists with the media.
But let´s get more specific! And in order to do so I please ask you to open your mind and
let your imagination flow.
Problem/Story Solution
Imagine there´s a fire.
Now imagine you work in the media and you get a teleprinter that informs you there´s a
fire, but you don´t have any images to support your news. If only you could
get in touch with somebody at the scene.
Now please change your personality and imagine you are somebody who happens to be
close to the fire. What would you do? After calling 911, you´d probably take out
your smartphone and start recording/taking pictures of the fire.
What next? Most likely you´d upload it to YouTube.
But what if you realize that the images you recorded are newsworthy and you wanna
make some bucks out of them?. If only you could easily get in touch with the
media.
Well, vinpho is the solution because…
What our project is
…vinpho is a platform (website + app)
a) For citizens to upload and sell videos and pictures of newsworthy events they
recorded.
b) For the media/news agencies to look for and purchase those graphic news that
dodged their own reporters.
vinpho · Connecting journalists citizen with the media!
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3. Why are we so sure both citizens and the media
will want to use vinpho?
Why are we so sure both citizens and the media will want to use vinpho? Because of the
service it provides its users:
a) For citizens, vinpho provides an opportunity to
i. Be part of the action
ii. Get paid for it
b) For the media, vinpho provides a service
i. First, because it solves a problem: the lack of immediate graphic images to
support their news.
ii. Secondly, because vinpho will act as a filter of the information value of graphic
images uploaded by citizens.
What makes us better than our competition?
In fact, to be a filter is the most innovative part of our project and what makes us better
than our few competitors. We aim to develop a filtering program and a search engine
for vinpho to become a reliable and cost-efficient source of graphic information
uploaded to the internet by citizen journalists.
Moreover, there are two more features that make vinpho different and better than our
competition.
a) vinpho offers citizens a very broad base of potential buyers for their graphic
images, not just one (vs. iReport CNN).
b) The citizens and the media will interact without interference. vinpho will just provide
the framework that ensures the legal and financial safety and efficiency of the
transaction.
vinpho · Connecting journalists citizen with the media!
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4. How are we going to make money out of it?
Now the million $ question: how are we gonna make money out of it? And in the case of
vinpho it is such a very easy question to answer.
a) vinpho will charge a fee (15-20% of the price paid).
b) we´ll opt to freemium model for citizens and eventually a premium model for the
media because of the service provided, ensuring a revenue stream.
c) vinpho is easily exportable and expandable and therefore very scalable.
Thank you very much for your attention!!!!!!!!
vinpho · Connecting journalists citizen with the media!