Example of work done

1. Value Proposition: Collaborating for the Spanish (and alternatives) Market development  Discussion Paper

2. 0.1 Understanding Market Development. 0.0 Document Structure. 0.2 . Mediterranean Market Overview. 0.3 Potential Development. 03.1 Telecommunications: OMVS, FMC, 3/4 play. 03.2 . New TV Challenges. 03.3 Content and Services Providers. 03.4 Citizens Requirements (Data Retention, LOPD, Electronic Signature). 03.5 Utilities and Manufacturers. 03.6 Engineering Companies. 0.4 tx-soluciones Capabilities. 0.6 HOT Approach. 0.7 Experience. 0.5 . Working Plan. 0.8 Example of Contacts.

4. 0.2 . Spanish Market Overview. Telecommunication Market Total Revenues by Quarter Telecommunication Market (excluding Wholesales) Services Breakdown FIX Mobile Internet Audiovisual Services Phone Information Services Business Services Terminals Others Total

5. 0.2 . Spanish Market Overview. Signal Transportation and Broadcast Total Revenues Mobile ADSL Internet Fix

6. 0.2 . Spanish Mobile Market Overview. Market Share by Revenues Subscribers Revenues ( million €) Swueno, Euskaltel Lebara Móvil, Happy Móvil, Pepe Móvil, Eroski Móvil, Carrefour Móvil, Metrored Móvil, Más Movil, Flipa Móvil, Simyo, E-Plus, Fonyou, Icall, Itsmo, Bankinter… MVNO´s Market Share by Subscribers

7. 0.2 . Italian Mobile Market Overview. Italy is amongst the top five mobile communication markets in Europe. The country comes second according to the number of subscribers, after Germany. It has the highest 3G penetration in Europe, and also the most dynamic mobile content market in terms of revenues. MVNOs have been established in the Italian market since June 2007. Moreover, WiMAX is ready to go with 35 licenses been awarded at the beginning of 2008. Coop Voce Tiscali Noverca Poste Carrefour Uno Mobile Conad Daily Telecom Autostrade Auchan FastWeb 50&Più Fenacom MVNO´s 7.5% 8.7% 8.5% 8.6% 8.8% 32.9% 32.2% 32.5% 32.8% 32.9% 39.6% 39.9% 39.9% 39.8% 39.9% 20% 19.2% 19.1% 18.8% 18.4% 137.4% 142.2% 145.4% 149.1% 122.6% 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 2005 2006 1Q07 2Q07 3Q07 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% 140.0% 160.0% Wind TIM Vodafone H3G Penetr. per inhabitant Total subscribers 2005: 72 million Total subscribers 2007: 88.5 million

11. 0.3 . Potential Development. Segment Challenges Entry Point Content and Services Providers New Business Models considering Telecom Operators They need to be able to offer new type of content, but they have to do through the Telecom Operators Networks. Avoid illegal copies and protect contents. Fight against Old media (traditionally used for content delivery) resilience to new interactive channels. Merge to have enough volume (€) to be able to create good quality contents . New Platforms Integration DRM policies and Implementation DRM Entities Relationships Telecom Operator Business Negotiation Telecom Operator Technical Negotiation Audience response Multichannel Real time Systems Merges  Reorganization Citizens driven Activities (Target market: Regulatory Entities and Government Agencies) The people always require more services and more content at reasonable price and like to adopt new technologies to simplify life. But they need to continue being free and safe. The role of the Authorities is to protect the people and privacy. Data Protection Implementation (LOPD) Data Retention Implementation Digital Signature / Fraud Control Tariffs Management and Control

12. 0.3 . Potential Development. All Entry Point type of projects named in this pages, are illustrative and real. Of course there are more initiatives that are not in this list, when working there we will discover new opportunities for more business. Segment Challenges Entry Point Utilities New Models and processes Implementation . New Business Development: Looking for new sources and markets for business. Own Business Improvement: Usage of new technologies to increase internal profitability. Engineering Companies Be able to provide the required services, platforms and products that the rest of the market will be asking for. Services Demand analysis. Fast access to New Tech. Knowledge Acquisition. Markets trends analysis. Mobilize Sales Forces. Home working. New Processes based on new telecom convergent services (Tele metering) Continuous tariffs analysis. Strategic Partnering Advisor Services. Architectures and Specifications. Regulations and Licensing processes. Market trends. Clients and Competitors.

18. 0.5 . Working Plan: Expected opportunities behaviour. time Leads: Opportunities: “ can-win” Opportunities: “ WON” opportunities 2-4 months 5-7 months 8-12 months Sales Funnel Based on our sales experience within this market, we can establish this timing schema:

22. [email_address] Phone: +34 91 6595884 Mobile: +34 60 9209048 Fax: +34 91 6595816 Presented By: Carlos Etxeberria Gamazo