Carla Johnson

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From Boring to Brilliant: How B2B Content Marketers Re-mix Mainstream Successes into Content Marketing Gold

Creating a Business-Driven Content Marketing Strategy

Bringing the Story to Life: Why and How to Build Internal Audiences that Create Distinguishing Brand Experiences

Creating Story-Driven Brand Experiences

Experiences: The 7th Era of Marketing

Experiences The 7th Era of Marketing

12 Months of Learning from 12 Top B2B Marketers

The Good, The Bad and The Ugly: Making Content Work for the Sales Force

Teaching the Choir to Sing: The Communicator's Role in Content Marketing

Cut the Bull: Writing that Turns Heads, Changes Minds and Gets Decisions

Show Me The Numbers! How Content Marketing Attracts Members, Revenue and Influence

Marketing profs storytelling 061413

The Man Behind the Curtain: Content Marketing's Role in Sales Enablement

BMA Carolinas - Heros and Underdogs: How Content Marketing Levels the Playing Field