To build or not to build....your own online community There is much debate about whether an organisation should build their own online community to engage with their customers on their website OR to engage with their customers on already established social networks such as Facebook, Twitter, YouTube, blogs and forums etc. Of course, there is a place for both of these, and Digital Visitor have been at the forefront of creating social media strategies for travel organisations all over the globe that include both onsite and offsite solutions. This session looked at some exciting projects the Digital Visitor team are working on and highlighted the benefits of building your own community and how to use offsite social sites to grow your own loyal community.

1. Building your own online community March 2011 S i mon Jones Co-Founder & Marketing Director, Digital Visitor Email: [email_address]

13. Example – Voyages Jules Verne

15. Integration to website

21. Some of our finding’s