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Fashion Buyer Final Presentation
- 1. S/S 2012 Assortment By Carla Smith Thursday, June 9, 2011
- 2. S/S 2012 Assortment PROJECT BY: CARLA SMITH DATE CLIENT THURSDAY JUNE 9 2011 ARITZIA Thursday, June 9, 2011
- 3. Aritzia Aritzia a fashion boutique for women in the US and Canada was founded in 1984 and is based in Vancouver, Canada. Aritzia’s Promotional Profile is Regular to Clearance. Aritzia has 48 locations and eight exclusive house brands. This Assortment is being created for one of the exclusive house brands: wilfred. Thursday, June 9, 2011
- 4. wilfred Wilfred aims its designs at a slightly more mature group with higher disposable incomes. This woman lives alone in an urban centre, University or College Educated with no children. The Wilfred line currently ranges from $35 for a cropped bustier to $225 for a tuxedo inspired jacket. Thursday, June 9, 2011
- 5. Inspiration: Thursday, June 9, 2011
- 6. TRAVEL MEETING FRIENDS ABROAD, TRAVEL TRENDS AND RESTRICTIONS, 2012 OLYMPICS Thursday, June 9, 2011
- 7. MUSIC OVERNIGHT FESTIVALS, ALTERNATIVE FEMALES/ALTERNATIVE BEAUTY Thursday, June 9, 2011
- 8. LOCAL COMMUNITY GUERILLA GARDENING, THRIFTING, SMALL URBAN LIVING SPACES Thursday, June 9, 2011
- 9. Wander Lust Focus on travelling lightly, saying “I was there”, being part of a community, a preparedness for all occasions. Thursday, June 9, 2011
- 10. Colours Slate Navy and Ink Blues, and Heather Greys, Royal Purple and a splash of Teal: Each conveying calm coolness, intelligence and ease of pairing. Thursday, June 9, 2011
- 11. DRIFT DEEP JEWEL TONES ARE A NEW TAKE ON SPRING COLOURS Thursday, June 9, 2011
- 12. FABRIC SOFT JERSEY BLENDS AND WASHED LEATHER Thursday, June 9, 2011
- 13. Outerwear Shrug Sweater The Blouse Body Suit Layering Tops Collection Legging Pant 16 piece assortment Dress 2 Key Pieces Interchangeable essentials Skirt Thursday, June 9, 2011
- 14. Outerwear Washed Leather Jacket (Black) (XXS,XS,S,M,L) ($675 CAD) Thursday, June 9, 2011
- 15. TOPS LIGHTWEIGHT BASICS FOR EASY LAYERING AND WEARING ALONE- (XXS,XS,S,M,L) ($38 - $78 CAD) Thursday, June 9, 2011
- 16. SKIRTS SKIRTS WILL BE MID-THIGH WITH EMPHASIS ON WRAP AND TIE WAISTLINES (0-12) ($98-$148 CAD) Thursday, June 9, 2011
- 17. BOTTOMS OPPOSITE SILHOUETTES. THE FISHERMAN PANT WILL BE A KEY ITEM-(XS,S,M,L) ($48 CAD) & (0-12) ($198 CAD)AD) Thursday, June 9, 2011
- 18. 5 IN ONE DRESS *KEY ITEM WEARABLE, WASHABLE, CHANGEABLE - (XXS,XS,S,M,L) ($148 CAD) Thursday, June 9, 2011
- 19. MERCHANDISING AND MARKETING STORE LAYOUT AND MARKETING PLAN Thursday, June 9, 2011
- 20. HANGING RACK H A N G I N G R A C K STORE LAYOUT-WILFRED SECTION MERCHANDISE WILL BE FEATURED IN STORE WINDOWS, TABLES, RACKS AND ON MANNEQUINS Thursday, June 9, 2011
- 21. MARKETING DIRECT MAIL TO TOP SPEND CLIENTS, PRINT CAMPAIGN AND SOCIAL MEDIA MIX Thursday, June 9, 2011
- 22. Thursday, June 9, 2011