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Design Dialogues
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- 1. “Design Dialogues” Exploring innovation in a professional services firm Graduation project Strategic Product Design Industrial Design Engineering Delft University of Technology Supervisory team TU Delft Dr. ir. Frido Smulders Dr. Giulia Calabretta Author Carien de Heus Deloitte Ir. Arjen Lettinga
- 5. Deloitte NL Deloitte Innovation Ideation Commercialization Incubation 1 Finding ideas in the company 2 Supporting the ideation
- 6. Deloitte Innovation wants to increase the quality and amount of new services that are realized in the incubator. They experience problems supporting employees with the creation and development of new and viable ideas that are ready for the incubation phase. Deloitte NL Deloitte Innovation Ideation Commercialization Incubation
- 9. Scope Method People Ideas Process Focus Deloitte Innovation wants to increase the quality and amount of new services that are realized in the incubator. They experience problems supporting employees with the creation and development of new and viable ideas that are ready for the incubation phase. 9Scope Deloitte NL Deloitte Innovation Ideation Commercialization Incubation
- 10. Scope Method People Ideas Process Focus proces actor relations ideas context 10Approach Macro Micro
- 11. Scope Method People Ideas Process Focus Deloitte NL Deloitte Innovation BV Ideation Commercialization Incubation Research method Tom Peter Claire FrankAlex Bill
- 14. Scope Method People Ideas Process Focus Innovation in a corporate environment Human problem Managing attention for innovation Process problem Managing ideas into good currency Structural problem Building a cross boundary infrastructure for innovation Strategic problem Institutional leadership
- 15. Scope Method People Ideas Process Focus Innovating actor in relation with his context Resistance from the organizational structure: f.e.: Resistance towards the innovation Bill: “If I could forbid it I would do it” that is what a director told me, because “if you solve it than it costs me returns “ Relations with others involved in the innovation f.e.: misinterpretation on the content Claire: “Apparently it was not even a demo but just a couple of sheets…” The influence of the context on the innovator f.e.: Fear for failure “That is my biggest fear, when in het end it is not gonna appear to be feasible and that I have to go back … that would be a real setback “
- 18. Scope Method People Ideas Process Focus The process of ideas Problem space Solution space Analytical Synthetic Abstract Concrete 1 2 3 4 1 2 3 4 Scope of designers Scope of business people and engineers Discovery Invention Diverge Converge Diverge Converge INNOVATION PROCESS BY BECKMAN AND BARRY (2007)
- 19. Scope Method People Ideas Process Focus Innovations Problem space Solution space An innovation is a collection of ideas,Innovators are focussed on the solution
- 21. Scope Method People Ideas Process Focus Innovation Processes 2 IDER-MODEL BY AUTHOR BASED ON SMULDERS (2014) 1 TOM-MODEL DELOITTE INNOVATION (2013) 1 2
- 22. Scope Method People Ideas Process Focus Innovation process ideation incubation commercialization TOM- model idea screen draft business plan ideation incubation commercialization Pilot X Pilot Y Pilot Z
- 24. Scope Method People Ideas Process Focus Focus: the ideation process group company individual Intuiting…… Interpreting…… Integrating…… institutionalizing…… Progress of the idea
- 25. Scope Method People Ideas Process Focus group company individual Intuiting…… Interpreting…… Integrating…… institutionalizing…… Progress of the idea Ideation phase at Deloitte Innovation
- 26. Scope Method People Ideas Process Focus group company individual Intuiting…… Interpreting…… Integrating…… Institutionalizing…… Progress of the idea “Design Dialogues” A GUIDE TO DESIGN THE FACILITATION OF “DESIGN DIALOGUES” Synthesis
- 28. Scope Method People Ideas Process Focus Deloitte Innovation aware and “Bridge the gap” between the individual and the company through adding the group-level of innovation As Deloitte Innovation recognize design dialogues and place design dialogues in Deloitte Innovation strategy as part of the pillar Growth. As facilitator: Be aware of design thinking and design acting, Start learning about design thinking, Get connected with the internal and external network, Keep designing your sessions and “prototype” it and experience Design Dialogues Prototype it Get connected Start learning Keep designing Be aware
- 30. Thank you! 30
Notas do Editor
- Welcome everybody, thank you for being here. This coming 20 minutes I will shortly tell you about my experience and learnings from these last 9 months as a graduate student at Deloitte Innovation
- Most of you know Deloitte as a big corporate professional services firm with lots of man in grey suits. Deloitte Innovation is there to get them out of there comfort zone and inspire them about innovation. by inspiring people and by developing new innovations. This project is about supporting these inspired people to develop new ideas for innovations. So how does innovating work at deloitte?
- Deloitte innovation is a seperate entity within the company who gives people the opportunity to develop an idea into an innovation. The person with the idea can work full time on his project at the innovation department like an internal startup
- This process of developing an innovation can be modeled as follows: They distinguish 3 phases: the ideation, in which an idea gets to life the incubation phase, in which an idea is developed into an innovation And the commercialization phase. Where innovation are brought back to deloitte
- Within this process we identified 2 initial issues: problems of intercepting ideas within the business, so ….. problems supporting the people within the ideation phase, to finally get at the incubator. So….. Another related problem is that of bringing innovations back to the business. So….. Within this project we aimed to find out how the people in the process experience these issues. This leaded towards a solution, a new program fromout Deloitte Innovation. That will be introduce in the next movie: So imagine you are working within Deloitte as an accountant.
- As I introduced, we started with 2 initial problems but in the scope we decided to take into account only the problems in the ideation-phase. They just want better innovations and they want more Supporting employees show how the process is.. Third one is people These were
- As I introduced, we started with 2 initial problems but in the scope we decided to take into account only the problems in the ideation-phase. They just want better innovations and they want more Supporting employees show how the process is.. Third one is people These were
- I translated it in these factors of innovation: Process, ideas, people (in relation with context) I approached it from macro perspective and micro perspective Explain In order to understand these problems in the ideation phase a thorough understanding of the whole innovation landscape The approach for the project was to undertstand the total landscape of innovation within a corporate environment. Therefore in all phaes we take both an macro perspective and a micro perspective which al The project is approached from different perspectives: Next to that the macro level that from an organizational perspective and a micro level that of tha individual perspective. During the whole project 5 factors of innovation in general were identified an are take into account So let’s start to sharpen our lens and see what literature is saying about the different factors and perspectives of innovation.
- I did a lot of research for this project, Namely a thorough literature research, informal interviews with coleagues, expert interviews with people that know a lot about design. But the main research is based on these 6 interviewees. All part of the innovation projects. Short: Alex, Tom Frank Claire, peter Bill transcribed
- 260 insights, Divided over 3 factors.. Laughing over pictures How do you use this?? Help from people, People within deloitte…
- Prof. Van de Ven.. Acknowledged these 4 problems of innovation in the process. Human problem: attention for innovation double loop learning Process problem: the same of ideation Structural problem relate to frido Strategic problem: from leadership and create leadership yourself
- Uitleggen Niet te lang! En introduceren ideas Their work comes at risk Misinterpretation on the long term and short term expectation Loose face in the business
- As you saw in the movie, an idea is a bridge between a problem and a solution
- The process of creating ideas by people is through discovery of the problem and invention of the solution. Designers go much more abstract i their discovery that business people and engineeers. They also diverge more widely This is the design process from an abstract level And how deloitte innovation should understand it.
- They were too much focussed on But how do we make them
- Deloitte innovation has as most companies a stagegatemodel to manage their innovation process. This model indicates stages in which an innovation is developed. There are gates which are the traffic light in which an innovation is measured. This is a way to manage innovation but maybe not the people… Uit difficult to put in a sequencing line. What I learned from literature is that innovation cannot be settled in different sequential stages and that especially innovation project are much more fluid and iterative. 4 different phases can be identified within innovation process initiation, design engineering and realisation, these different phases start at the samen time but one of them is always the most dominant. So there is always a little initiation in the designphase and always a littel realisation in the initaiton phase. This helps us to understand how innovation actually works within a company and that modelling a process of innovation cannot be done sequencing.
- Same is in deloitte…
- Crossan … based on a theory of an organizational learning framework..
- Learning Pushed to write a businessplan Fyke or Funnel?
- Design Dialogues help them to get through this group level and to integrate other people in this group level..
- I translated this towards this overview Design thinking is about the ideas Design acting is about the people And this is actually the process. Deloitte Innovation are the facilitators for this group. As you saw in the movie.. I want them to design it themselve That s why I let them There are many tools out there
- Welcome everybody, thank you for being here. This coming 20 minutes I will shortly tell about my experience and learnings from these last 9 months. It all started in a church Skipp Make it personal