CareHub Health Station - Applications for malls

What is it?
CareHub is a portal for consumers to access basic
healthcare services in a free, fast and self-service
manner. It is a health station which provides the
general public with the ability to check on basic
health parameters without the need for external
help from a healthcare professional.
CareHub can serve as an excellent differentiator
for malls and add a value-added service to their
portfolios.
It can be used for promoting various mall and
tenants products and services and perform up-and
cross–sell activities through a targeted and
personalized manner.
NOM notification number 71253 - 2013

Basic characteristics
The CareHub health station includes high quality and
precision health tests devices that can be operated by
the user through the embedded touch screen that
features a specially designed user interface. All
screenings and assessments can be completed in five
minutes or less.
The CareHub health station:
 Is covered by a patent
 It has obtained a CE certification
 Holds a notification number (71253 – 2013) with the
Hellenic National Organization for Medicines
 Has been funded from NSRF for its innovation
 Is manufactured in Greece

Available tests
Blood pressure and heart rate test
Through this test, the user has the ability to measure his systolic
and diastolic blood pressure, as well as, his heart rate. Test
results can be compared to a table that includes normal and
abnormal levels of blood pressure.
Blood oxygen saturation level test
This test provides the user with the ability to measure the
oxygen saturation in his blood, i.e. the percentage of blood
platelets that convey oxygen.

Available tests
Body weight check and BMI calculation
Body weight is automatically calculated while the user is seated on
the health station chair. Moreover, by providing gender and height
information during the initial steps of the CareHub use, the
equipment is able to calculate the Body Mass Index (BMI).
Body fat percentage test
With CareHub, the user is able to calculate his body fat percentage,
just by providing gender, height and age information and touching the
integrated metallic sensors to complete the test.

Available interactive quizzes
Color blindness quiz
This quiz is designed in a way that allows the user to be tested for
color blindness. The user is presented with specially designed
images and he needs to select the right object that is hidden in the
image from a number of choices.
Memory quiz (Alzheimer quiz)
A specially designed memory quiz is performed through a series of
interactive questions. The results of the quiz can be used for the
assessment of Alzheimer disease early signs.

Osteoporosis quiz (risk of breaking a bone)
The quiz is designed for use by women and features a series of
interactive questions and information provided by the user. The quiz
is based on the FRAX ® algorithm and provides an estimate of the
possibility to break a bone due to osteoporosis in the next 10 years.
Hearing loss quiz
Through a series of yes-no questions, the user may draw a
conclusion regarding the need to visit an ENT expert in order to treat
a possible hearing loss condition.

Nicotine dependency quiz
The quiz features a number of interactive multiple choice questions
that are designed in a way that assesses a person’s addiction level to
nicotine. The quiz can be used as an alert for the user and it can be
combined with various marketing activities designed to promote
products for quitting smoking.

The CareHub service
An important health service
CareHub is a health and prevention service for the
general public that can be offered to malls visitors
and enhance their shopping experience.
By installing a CareHub health station, a mall
offers its visitors with a high added-value
service that helps them to monitor their health
and receive important health-related information.

High-precision targeting tool
CareHub is a tool of high targeting competence
since it provides a mall and its tenants with the
opportunity to promote products and services with
the use of personalized messages for different
users depending on parameters such as:
1. Gender
2. Age, and even
3. The results of the health tests performed by the
users.
This way, the interested party is able to
communicate the right message to the right
person at the right time and increase sales.
The CareHub service

Powerful communication vehicle
The CareHub health station is a strong
communication vehicle that features advertising
videos and banners via the second digital signage
screen.
This feature enables CareHub to communicate
messages to your mall visitors in a dynamic and
effective way.
The CareHub service

Excellent advertising vehicle
The CareHub health station operates as an
excellent advertising vehicle as all its surfaces can
be covered with banners that communicate
marketing messages.
This way, Carehub turns itself into an advertising
spot that it may also result in additional revenue
through sponsorships.
The CareHub service

A tool for direct sales
The CareHub health station features an
integrated thermal printer that upon the
completion of the tests, provides the user
with a printout of his results.
The receipt may also include special
offers, personalized product and services
suggestions, discount coupons via a
barcode or advertising messages. This
way, CareHub may easily lead to direct
sales increase for your tenants.
The CareHub service

Source for valuable statistics and
information
The CareHub health station is also a health data
gathering tool. All health tests results are recorded
anonymously, building thus a valuable health data
repository that can outline people’s health profiles
according to their gender, age, area of living and
time.
CareHub can also gather all kind of information
through the integration of questionnaires and
interactive features at any time via live updates.
The CareHub service

Tool for direct marketing
CareHub enables the mall visitor to create a simple
profile and track his results history through the
myCareHub service, either via web, mobile or any
CareHub station.
This way the mall can build an email list in order to
perform newsletter marketing activities that build
an ongoing relationship with the visitor, even when
he is not at the mall any more.
This email list may be provided to the mall’s tenants
in order to perform marketing activities at a later
stage, increasing thus future sales.
The CareHub service

CareHub customization
Fully adaptive to meet all needs
CareHub is a fully adaptive health station that
can be modified to meet special needs.
This means that either in software or in
hardware terms, CareHub is ready to fulfill all
requirements. A new medical device, a new
software addition, a whole new series of
questionnaires to conduct a survey, all can
be added to serve the respective purpose.
Software updates can be implemented at any
time via live updates.

CareHub: A valuable asset
CareHub is a health and prevention service that
promotes health consciousness and improves
health indicators for its users through
continuous use and awareness building..
Moreover it is an important marketing tool that
offers targeting and personalization
capabilities, through which it is able to
effectively boost loyalty, sales and promotion
activities for the modern mall that wishes to
upgrade its services and differentiate itself
from the competition.

Thank you for your kind attention
Manufactured and distributed by Intelligent Media
54, K. Varnali str., Halandri, P.C. 15233 • Tel.: (+30) 210 68 56 820 & 822
http://www.carehub.eu • info@carehub.eu

CareHub Health Station - Applications for malls

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CareHub Health Station - Applications for malls