Are you leveraging your pre-written email sequences to grow your business on autopilot? The right email sequence can nurture your leads, convert reluctant or non-buyers, and educate your new customers. Follow these 8 steps to write your next email sequence with ease.

1. How (and Why) You Should
Automate Email for your
Business
How (and Why) You Should
Automate Email for your
Business
A Practical Guide for Writing Email Sequences

2. Some Facts about
Email Marketing…
Some Facts about
Email Marketing…

3. “For every $1 spent on Email Marketing,
the average Return on Investment (ROI) is $44.25.”
(ExactTarget)

4. “Email Marketing yields an average 4,300% ROI for Businesses
in the United States.” (Direct Marketing Assoc.)
EMAIL HAS 2.6+ BILLION USERS
Compare with…
FACEBOOK 1.7B & TWITTER 313M

5. 77% consumers PREFER email
over social media for permission-based promo messages.

6. Email is the first place
most of us go in the morning…

7. The question is, how can you automate it, and make more $$$?
Email Marketing
is just marketing, and hopefully
you’re already doing that.

8. The Answer…Email Sequencing
An email sequence (or an autoresponders)
is a series of emails sent to your subscribers
at predetermined times.

10. What is the goal of your sequence???What is the goal of your sequence???

11. •More sales?
•Indoctrination/Onboarding?
•Engage/Re-engage your list?
•Segmentation?

12. Outline/Storyboard Your Sequence
Outline/Storyboard Your Sequence

13. 1. Welcome
2. Content
3. Content
4. Pitch
5. Follow-Up
There is no “ONE” way to sequence your emails, and
it’s dependent on your business’ unique goals.
But here’s an idea...

15. A secret formula…
A
Secret Formula…

16. 1. Identify the problem

17. 2. Agitate that problem

18. 3. Trot out the solution

19. Tantalize & Tease:

20. 4 types of
Subject Lines

21. Scarcity
• 85% off sale ends at Midnight
• Closing Down Soon!
• Last Chance to be a VIP
• You’re about to miss out…
• You’re going to miss this?!?
• Final Notice (just hours left)

22. Curiosity
• Less ________ = More Sales
• Why he paid Google
$524,838.71…
• Kinda weird but VERY profitable
• 7 business doubling "hacks"?
• 1,322,956 free clicks from…
• 137% more sales with boomerang
trick...

23. Benefit
• [Facebook Ads] Get more clicks…
• Create opt-in pages that convert
like crazy
• Generate traffic on demand
• How To Write Bullets That Sell
• Start building your list for just $1
Steal These Email Templates…

24. Proof/Results
• [Case Study] $188,674 from a dead list
• Mom of two “makes” $10K in 4 days
• This guy makes 6 figures per month?
• AZ shoe store owners 20X’s business by
sending what?
• $23,247 leads in less than 30 days

25. How to get more opens?How to get more opens?

26. Use odd & specific numbers
(rounding up or down, people think you’re lying…)
1

27. Call them by name! Personalize the subject line can
increase open rates by 23%
2

28. Be provocative, controversial or relevant.3

29. Timing is everything! Avoid the “Inbox purge” by delivering your emails
between 8:30-10:00 am, 2:30-3:30 pm, or 8:00 to midnight.

30. Add symbols to stand out!
(Adding the right symbol to the subject line can increase opens by 10-15%)

31. How to get more opens?

32. Use your second subject line (You’ve got another 6-10 words)1

33. Use your pic or logo.
2

34. Positive in the AM / Negative in the PM (people want to start the day off positively)
3

35. Six-10 words or 25 characters for your subject line4
Short!

37. When writing your email content…

38. Be Personal & Relatable1

39. Everyone loves Cookies & Champagne (give freebies)
2

40. Switch Up the Length3

41. White Space (avoid big blocks of text)4

43. Think about email marketing like you'd think about having coffee with a friend.
It's meant to be a more friendly approach to marketing.
Be human and relatable!

45. Call To Action Tips!

46. Singular Offering1

47. Give a Free Trial2

48. Give A Money-Back Guarantee3

50. Editing Tips!

51. Read it out loud1

52. Spacing (consider timing of emails)2

53. Segment3

54. ANALYZE & ADAPT

55. Don’t get analysis paralysis!

56. Check your Open Rates1

57. Test2

58. Effectiveness3

59. Celebrate!Celebrate!
then Wash, Rinse, Repeat!

60. Get your own free
Checklist!
Get your own free
Checklist!
AvocadoToastMarketing.com/checklist/