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Mobile Marketing - Cristian Ignat @Lumea SEO PPC

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Cum este folosit mobilul de români? Care sunt principalele reguli pentru a folosi acest canal în marketing? Idei utile prezentate de Cristian Ignat la Lumea SEO PPC - 25 februarie 2016.

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Mobile Marketing - Cristian Ignat @Lumea SEO PPC

  1. 1. canopy.ro TAKING DIGITAL TO NEW HEIGHTS
  2. 2. canopy.ro TAKING DIGITAL TO NEW HEIGHTS Mobile marketing. CRISTIAN IGNAT
  3. 3. canopy.ro TAKING DIGITAL TO NEW HEIGHTS Let’s play a game: Q1: How many of you have a smartphone? Q2: How many of you are connected to internet? T1: Start the browser on your smartphone T2: Type in: canopy.ro/gol canopy.ro 2 rhetorical questions, 2 simple tasks
  4. 4. canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro http://www.breezemobile.ro/blog/index.php/2015/10/2015-anul-in-care-penetrarea-smartphone-in-romania-a-depasit-pragul-de-50/
  5. 5. canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro http://www.breezemobile.ro/blog/index.php/2015/10/2015-anul-in-care-penetrarea-smartphone-in-romania-a-depasit-pragul-de-50/
  6. 6. canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro http://www.breezemobile.ro/blog/index.php/2015/10/2015-anul-in-care-penetrarea-smartphone-in-romania-a-depasit-pragul-de-50/
  7. 7. canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro Facts about smartphone: 1) It’s not shareable – 99% of the time is used only by you 2) It’s connected to the internet most of the time (Romania) 3) It has your physical location 4) It’s immediate 5) It’s high performant (speed, camera, bluetooth, screen etc.)
  8. 8. canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro Biggest mobile challenge? The screen size.
  9. 9. canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro 1st rule of mobile marketing: Mobile friendly. In Romania, in 2016, you will be lame if your website is not mobile friendly. And it won’t sale.
  10. 10. canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro 2nd rule of mobile marketing: The usage of mobile is totally different than desktop. Examples: - Shorter shearches on Google - Searching for locations - Researching, not buying - Having fun
  11. 11. canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro 3rd rule of mobile marketing: Outstanding features: tap to call, tap to go to location.
  12. 12. canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro 4th rule of mobile marketing: Social friendly. Examples: - Signup / login with Facebook - Likeable & shareable content. Easily.
  13. 13. canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro 5th rule of mobile marketing: Advertise accordingly. Examples: - Separated Google Campaigns (shorter queries) - Separated Facebook Campaigns (different mood of your profile) - Mobile Specific Ads
  14. 14. canopy.ro TAKING DIGITAL TO NEW HEIGHTS Your business is NAKED online. Some advice: 1) Triple check the promises from your ads. 2) Triple check your landing for the top kws in Google 3) Use prices as much as possible in your ads. 4) Focus on the right clicks >>> don’t use too “shiny” ads 6) Focus more on your product, landing, marketing than media 5) Use google.co.uk to analyse Ads, Landings, Online Marketing canopy.ro
  15. 15. canopy.ro TAKING DIGITAL TO NEW HEIGHTS CRISTIAN IGNAT | cristian@canopy.ro

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