3. WHO ARE THEY?
• The Independent Label that I have looked at is a UK based Label called
‘Domino Recording Company’.
• It was founded in 1993 by Laurence Bell and Jacqui Rice.
• It is known for supporting artists who’s music genre is ‘Indie Rock’ and ‘Indie
Pop’.
• It also now has a branch in Brooklyn, New York. As well as divisions in;
• Germany, Domino Deutschland
• France, Domino France
• As well as a publishing division;
• Domino Press
4. WHAT ARTISTS DOES THE LABEL
PROMOTE?
• Domino promotes many artists;
• Archie
• Lou Barlow
• Artic Monkeys
• The Last Shadow Puppets
• Clinic
• Royal Trux
• Sebadoh
• Robert Wyatt
• Juana Molina
• Wild Beasts
• Matthew E. White
• Real Estate
• Lightspeed Champion
• Stephen Malkmus and the Jicks
• Blood Orange
• Bonnie Prince Billy
• To Rococo Rot
• Townes Van Zandt
• Franz
AND MANY MORE……
5. ARE THE ARTISTS WELL KNOWN?
• Some of Dominos artists are well known
• One of the more famous groups that it promotes is Artic Monkeys.
• Artic Monkeys is a famous and is the fastest-selling debut album by a group
in the UK.
• The band has released 5 Albums since 2002.
• They have won; 7 Brit awards, twice nominated for Grammies and has one
the Mercury Prize (2006)
6. HOW DOES THE LABEL BENEFIT FROM NEW
TECHNOLOGY?
(Marketing, Distribution and Exchange)
7. MARKETING
• With the latest technology it is easier for artists to make top quality music
without a recording studio.
• This gives record companies, like Domino, the opportunity to get a wider
range of artists as major details like the quality of their sound that they send
off, wouldn’t get in the way anymore, so it is easier to see who are good
artists.
• Also for indie record labels using A&R they can search the internet for artists
just starting out (on sites like YouTube, Sound cloud etc), and if the artists wish
to be more independent than being controlled by a major, the indie labels
might be more of their taste meaning the indie label has just signed a deal
due to the internet.
• Furthermore with social networking sites if the artists or A&R don’t find the
artists word quickly spreads when a new artists are catching peoples eyes.
• So in a way the label benefits greatly from new technology
8. DISTRIBUTION
• With new technology there is so many more ways that indie labels can
promote their artists or even themselves to aspiring artists.
• A website is one of the main ways. The Domino website shows many of their
artists as well as song previews etc.
• As almost everything is online now one of the ways to promote artists is
through sites like YouTube, SoundCloud, Itunes etc. Artists are advertised
through popups, sneak peak of songs, advertisements along the sides of
new albums coming out, suggestions, pre orders etc
• Another way is through social networking. Thousand of people use sites like
Twitter, Facebook, Tumblr everyday. A tweet from the recording label, the
group, friends of the group or even a celebrity could dramatically increase
the audience waiting for the latest album or singles release.
9. EXCHANGE
• When the music is finally ready for release there are now hundreds of ways to
purchase singles/albums when they are released.
• You can still buy the classic CD from high street stores or even the internet, but in
the case of Domino you can buy the CD’s from there website.
• Furthermore, there are new ways that the internet has adapted to the new internet
buyers demands as you can now even buy from YouTube, the record labels site
etc.
• Then there is the new music market of iTunes, this allows consumers to buy music
more cheaply online, most the payment is only going to one artists/ company in
royalties, also there isn’t the added cost of the materials making the whole process
more cheaper for the consumer.
• Also, there is the market of downloading the music, for free. Using these sites like
YouTube, websites make it so that the music is quickly and cheaply on the
consumers portable devices making new technology not so good for consumers
10. DOES THE LABEL FEATURE ON THE
RADIO ONE PLAYLIST?
• No, Domino Recording company does feature of the Radio One Playlist.
• I think this is because the label, although famous, its artists hasn’t reach the
charts or markets that radio one requires in order to play it as the genre of
domino is indie rock and indie pop.
11. WHAT RADIO STATIONS PLAY
MUSIC FROM YOUR LABEL?
• Domino has its own radio stations that plays various music from all of its
artists.
• The wire is a radio app Domino has released to play music from its artists.
• Then there are mixed radio stations like;
• Absolute Radio
• BBC Radio 6
• Kerrang!
• Absolute Radio 00s, 90s, 80s, 70s, 60s
• 106.8 TCR FM
• Nation Radio
• BBC 6 Music
12. WHAT TELEVISIONS STATIONS
SUPPORT YOUR LABEL?
• Not many television stations support Domino.
• However some do such as;
• BBC
• VEVO (music station)
• Domino publishing
• Domino All-In
• Domino Publishing
• These, part from BBC, are not the most famous of TV stations however truly
dedicated fans would know about the record companied internal sites, then
they could spread this news to less dedicated fans so that they can see all
the videos etc
13. WHAT WEBSITES LIVE STREAM
MUSIC FROM YOUR LABEL?
• Once again not many websites but most of those are fractions in Domino
themselves.
• This is as Domino is one of the only sites that live streams their music from the
domino record label.
• Another site would typically be YouTube as they live stream all music.
14. CHOSE ARTISTS SIGNED TO YOUR LABEL
AND RESEARCH?
STEP TWO
Arctic Monkeys and FRáNçOIS & THE ATLAS MOUNTAINS
15. THERE PLAYS ON ‘LAST FM’?• Arctic Monkeys
• They have had 2,941,774 plays on Last FM, showing how popular
they are
• Frànçois & The Atlas Mountains
• These have had 330,578 plays on Last FM, not as many as the AM
but still it show that quite a few people would listen
16. WHAT SIMILAR ARTISTS DOES LAST FM
RECOMMEND AND WHERE WOULD
YOU PLACE THEM ON YOUR ITUNES?
• Artic Monkeys
• These are the similar artists
recommended by Last FM;
• The Last Shadow Puppets
• Alex Turner
• The Strokes
• Miles Kane
• Jake Bugg
• The Vaccines
Frànçois & The Atlas Mountains
These are the similar artists recommended
by Last FM;
Petit Fantome
Baxter Dury
Lescop
Dominique A
Diagrams
Florent Marchet
17. DOWNLOADS ON ITUNES?
• Arctic Monkeys
• They have had over 6,000,000 downloads from iTunes
• Frànçois & The Atlas Mountains
• They have had 2,000,000 downloads
18. WHERE WOULD YOU PLACE THEM
ON YOUR ITUNES LONG TAIL?
• Arctic Monkeys and Frànçois & The Atlas Mountains
• For both of these artists they wouldn’t have a very high spot/play on my
iTunes long trail as the genre of music that they produce is not too my
taste, however this might not be the same opinion for all the people in
my generations
19. THEIR VIEWS ON YOUTUBE?
• Artic Monkeys
• Depending on the video these views can vary.
• They have a round about 3,000,000 views on YouTube
• Frànçois & The Atlas Mountains
• Seen as they only have one videos they do not have many views.
• The have in total 99,127 views
20. WHERE WOULD YOU PLACE THEM
ON YOUR YOUTUBE LONG TRAIL?
• Arctic Monkeys and Frànçois & The Atlas Mountains
• Once again not very high as there music isn’t too my taste, but this does
not mean that others my age wouldn’t place it high as it is popular
among our generation or older.
21. DOES THE LABEL SUPPLY ARTISTS
FOR MUSIC FESTIVALS?
• There are a few music festivals that the artists appear in.
• These are;
• Firefly Music Festival (2014)
• Squamish Music
• Leeds Festival
• T in the Park Festival
• Lollapalooza (2014)
• Reading Festival
• Glastonbury festivals
• Summer sonic festival
• Frequency Festival
• And many, many more
