Camille Ricketts delivered this talk at INBOUND14 for Hubspot. It focuses on how brands of all types can tell compelling stories to capture users' hearts, minds and business.
22. #INBOUND14
“
You can't be everything to
everyone, but you can be
something great for someone.
23. #INBOUND14
For (target customer)
Who (statement of need or opportunity),
(Product name) is a (product category)
That (statement of key benefit).
Unlike (competing alternative)
(Product name)(primary differentiation).
25. For Wold Wide Web users
Who enjoy books,
Amazon is a retail bookseller
That provides instant access to millions of books.
Unlike traditional book retailers,
Amazon provides an extraordinary experience,
low prices and comprehensive selection.
#INBOUND14