As the European Union Horizon 2020 funding programme unrolls, communication and dissemination activities are set to be more prevalent in each research project. In order to meet the Impact criterion of the evaluators by getting the best support and visibility, projects have to implement a complete communication and dissemination strategy. Find this presentation translated in : - French: http://fr.slideshare.net/CamilleCocaud/la-communication-pour-les-projets-horizon-2020-sparks-co - Polish: http://fr.slideshare.net/CamilleCocaud/communicating-for-horizon-2020-projects-sparks-co-polish - Danish: http://fr.slideshare.net/CamilleCocaud/kommunikere-din-europiske-forskningsprojekt - Portuguese: http://fr.slideshare.net/CamilleCocaud/comunicando-o-seu-projeto-de-pesquisa-europia - Spanish: http://fr.slideshare.net/CamilleCocaud/comunicacin-de-su-proyecto-europeo-de-investigacin ---------------------------------------------------------------------------------------------------------------------------- Sparks & Co is a European science communication agency specialised in Horizon 2020 projects based in France. . For more information, please visit our website www.sparksandco.com, follow us on twitter @sparksandco, or send us an email at contact@sparksandco.com

1. Impact for your
European project
Communicate innovation and expertise to pairs,
users, investors, regulators, policy-makers, the media

2. European research funding
Horizon 2020
8th European
Framework Program
77 billion € dedicated
to European research
Sources: Horizon 2020 by the European Commission

3. FP7 versus Horizon 2020
1/3 Impact
• Communication
• Dissemination
• Exploitation
1/3 Scientific
excellence
1/3 Project
management
The main difference in the
evaluation process lies in the
weight of communication,
dissemination and
exploitation activities.
Validation criteria for Horizon 2020
Sources: Guide to the submission and evaluation process, European Commission

4. Why communicate
about your project?
Increase
success rate
for funding
Raise policy-
makers
awareness
Attract new
partners and
scientists
Enhance
reputation
Exploit your
results with
the industry
Sources: Communicating EU research and innovation - guidance for project participants, European Commission
1. To show how European collaboration
has achieved more than would have
otherwise been possible
2. To show how the outcomes are
relevant to our everyday lives
3. To make better use of the results, by
insuring take-up by decision-makers, the industry
and the scientific community.

5. When should you worry about
communication?
Idea Consortium Proposal Validation Implementation
Deadline
Grant
Agreement
signature
Include science communication experts from
the proposal stage as partners
within the consortium to increase the strenght
of your Impact section.

6. How much do communication
activities cost?
When you include communication experts as partners,
the European Commission pays for their contribution to the
project.
R&I: Research and Innovation
actions
• Communication and dissemination
activities are 100% funded
• and account for ~4% of the total
budget

7. The communication strategy
of your Horizon 2020 project
visual identity communication materials website
impact monitoringpress relationssocial media

8. Sparks & Co
European science communication agency
4 European projects
+40 proposals
Since 2014
+400 European partners
STAR BIOS

9. Sparks & Co
Our clients

10. Sparks & Co
Our team
Camille Cocaud
CEO
Caroline Estephan
Project manager
Mariana Carrillo Carabez
Business developement

11. Sparks & Co
Contact
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75008 Paris, France
www.sparksandco.com
contact@sparksandco.com
+33 7 68 35 00 60