The document contains 3 scripts for a Dr. Martens marketing campaign. In each script, a female announcer conducts short street interviews asking college students what they stand for. Students respond standing for self-expression, creativity in painting, diversity, individuality in fashion choices, equality, all lives matter, LGBTQ rights, and anti-Trump sentiments. The announcer closes by promoting the brand's Instagram and encouraging sharing personal beliefs using #standforsomething.

1. Dr. Martens
Script #1
Announcer is 25 year old female with a California accent, she is conducting on-the-spot
interviews on the streets outside of a college campus. She is asking students in the area,
“what they stand for.”
GIRL early 20’s
“I stand for self-expression. If people don’t like what I’m wearing they can f*ck off”
BOY early 20’s, with wind noises in the background
“Whenever, I am stressed, I lock myself in my room and paint. I can paint for hours, my
favorite is to paint an abstract piece that makes sense to only me. I stand for creativity.”
BOY, early 20’s with street sounds: cars, voices
“I stand for diversity. We should all be a little odd and different. Different is good”
Announcer, silent background
“What do you stand for? Check out our instagram at “drmartensofficial” and share what
you stand for using our hashtag #standforsomething”

2. Script #2
Announcer is 25 year old female with a California accent, she is conducting on-the-spot
interviews on the streets outside of a college campus. She is asking students in the area,
“what their daily journey consists of”
BOY, early 20’s street noises the background
“Nobody should tell me how to live my life, I’m doing fine, I’m on my grind.”
GIRL, early 20’s caught in a hurry home, talked faster than usual
“When I get dressed in the morning, I don’t care what other people will think. I dress to
express myself, not please anyone else.”
BOY, early 20’s
“Like, stop staring. If you don’t want to see me kiss my boyfriend in public, you can look
away.”
GIRL, early 20’s, with wind noises in the background
“Fashion is a great part of my life. Wearing whatever I feel like allows me to be different.
Try walking a mile in my shoes, its awesome!”
Announcer, silent background
“What do you stand for? Check out our instagram at “drmartensofficial” and share what
you stand for using the hashtag #standforsomething”

3. Script #3
Announcer is 25 year old female with a California accent, she is conducting on-the-spot
interviews on the streets outside of a college campus. She is asking students in the area,
“what they stand for politically.”
GIRL, early 20’s
“I stand for equality. The equal rights to be unique and different”
BOY, early 20’s, with more emotion
“I stand for life. What is this Black, all, Asian, latino or white lives matter? No! We all
matter!”
BOY, early 20’s with wind noises
“I want to be able to marry my boyfriend without any concern acceptance.”
GIRL, yells loudly
“FU** Tr***!”
Announcer
“What do you stand for? Check out our instagram at “drmartensofficial” and share what
you stand for using the hashtag #standforsomething”