This document discusses options for YouTube marketing, including video marketing tips, tools, and sites. It provides tips for using video marketing such as including branding, URLs, catchy titles, excellent content, and links in descriptions and beyond YouTube. The document also discusses how digital disruption is impacting the television industry as viewership declines and moves online, and how this will change digital advertising and video creation/curation.

1. Youtube marketing options
In this file, we share with you all information that related to youtube
marketing options such as video marketing tips, video marketing tools,
video marketing sites.
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· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
In the ongoing fragmentation of media that has already transformed the
newspaper and music industries, the television business is the biggest
and perhaps last traditional media giant to be dramatically affected.
Netflix and Hulu are eroding the base of this powerful industry.
YouTube and Vimeo are destabilizing it. The advertising implications
will be enormous as this industry is disrupted.
Billions of dollars of advertising and marketing dollars will be unleashed
on nascent but growing digital video platforms. This migration of ad
dollars is already happening in a steady trickle. But should the television
studios' stranglehold on the video audience break, that trickle may
become a flood.
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2. Related: Personalized Marketing Is No Longer a Luxury
The waning power of TV.
Television certainly still holds major advertising power, but that's
changing rapidly. Live TV viewership is dropping dramatically and will
continue to wane as millennials dominate viewership.
The advertising impact of television (which no longer has to be viewed
live) has also waned as DVRs have become prominent, letting viewers
skip ads. Television advertising might experience an increase in
spending with political ads being placed prior to the 2016 presidential
election and because candidate debates appear on live TV. But the long-term
trend of younger viewers relying on online methods of viewing is
bound to continue.
Licensing is a large revenue source for televison studios but things are
changing as companies like Netflix begin to develop their own original
programming (witness House of Cards). And when a show is produced
by a studio but broadcast online, this represents a transition to online
advertising, much the way a newspaper article supported by online
advertising represents a transition for publishing companies.
Cable is also facing deep disruption since its lucrative bundling structure
may be unraveled.
As Time reported in April, "With all these changes, industry has reason
to squirm. In a report last year, media analysts at the investment firm
Needham & Company estimated that if all TV content were unbundled,
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3. the TV industry would take a $70 billion dollar hit, and all but 15 or 20
channels would disappear."
Related: Advertising Will Soon Reach a Digital Tipping Point
The new wave of digital advertising.
Advertising on cable and broadcast TV is a $78 billion industry,
according to Nielsen. But television ad growth is slowing even as
spending on digital video advertising is increasing dramatically. It's clear
that advertising is following the audience. Online video advertising
received 35 billion views in December alone, according to Business
Insider, and is averaging 100 percent viewership increases each month in
year-over-year comparisons.
With the rise of online media comes the ability to meticulously track
impressions and conversions and connect advertising directly to
ecommerce. With a traditional television ad, viewership has been the
prime measurement of its effectiveness. For online advertising, though,
everything from clickthroughs to conversions and impressions can be
gauged.
The rate at which digital ad spending is growing is impressive (and is
projected to double in four years).
This ad growth is fueling a flourishing of streaming services like Netflix,
which reported a steep increase in earnings in the second quarter of this
year as the company added 1.7 million new customers in three months.
The proliferation of channels and video sources is being supported by
mobile consumers. Thus the annoying “push” advertising of pop-up and
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4. banner ads that consumers now largely ignore has given way to “pull”
advertising that consumers actively seek out. This “pull” video
advertising model has made video ads an effective online ad vehicle,
averaging a click-through rate of 1.84 percent, according to Business
Insider.
Future trends.
This advertising revolution will not be a simple transfer from television
screens to online digital sources. It will involve a transformation of how
advertising is served, tracked and converted. Instead of a studio-and-agency
model of video development and advertising production, more
online video will be organically created, crowdsourced and user
generated. Viral ads will be developed not in the war rooms of high-priced
ad agencies but instead hatched by ambitious creatives with an
idea, a camera, a laptop and some editing software. Stars will be minted
through YouTube views and multichannel networks.
Television networks will still exist, but I expect they will operate like the
newspaper industry today -- with smaller budgets: They will increasing
be tied into digital and social channels and no longer serve as the
dominant players in the medium.
The successful broadcast and cable television programming of the future
will have to be nimble and innovative, capturing audience’s attention
with full integration with digital channels.
As the audience for television fragments across Netflix, Hulu, YouTube
and multichannel networks like Fullscreen and Maker Studios,
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5. advertising will become more targeted, more data driven and more
connected to social media.
Artful video curation and aggregation will become a valuable
commodity. I predict that as the growth of content marketing sends an
increasing deluge of video into websites, mobile devices and viewers’
social media streams, the companies that manage to organize, curate and
manage that overload of video will gain the trust of audiences.
After all, there is only so much content a person can consume. Content
fatigue will be headed off by companies that deliver only the most
inspiring, relevant and targeted video content to their audience. Waywire
offers a good example: The company curates videos that directly appeals
to a specific audience
For years now, product and service companies have been working to
become content producers. Now they are realizing that they also must be
content curators. So much video is flooding the digital world that
automated and efficient ways to showcase video can yield dramatic
results with minimal effort.
This wave of digital disruption in television will unleash a new round of
innovation in video creation, curation and programming. Just like the
rapid decline of newspapers set off a round of digital innovation with the
arrival of companies like Slate and The Skimm and prompted
newspapers like The New York Times to launch innovative digital arms
like 538.com, video will also birth new companies and fresh online
ventures at traditional television companies.
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6. Advertising will follow the audience into a world of mobile, social and
web-based video. The video revolution will not be televised. But it will
be increasingly targeted and user-generated and curated. And companies
will be launched in a new digital landscape where capturing audiences
fragmented across many video platforms will become the new challenge.
The production and curation of video is more accessible than ever to
small and midsized entrepreneurs. It can be a powerful tool for
companies to gain widespread visual exposure among an audience of
young consumers who are turning off television and warching video on
smartphones, social networks and streaming services.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
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7. where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
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8. Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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