PB Project 1: Exploring Your Personal Brand

1. PERSONAL BRAND EXPLORATION
Cameron Champagne
Project & Portfolio I: Week 3
February 23, 202

2. My name is Cameron Champagne and I
grew up in a small town called Davidson,
Nc. I went to two different high schools
and learned a ton about my self during
those long four years. I learned how to be a
leader going to a small charter school, and
making my own sportscasting club my
sophomore year. That club grew to be their
biggest at the school and I had to
coordinate who did what for games and
who did what on the sports section on the
morning news. Lastly I decided to go to
Full Sail University to study my love and
passion for sports and study sportscasting
at Dan Patrick’s School of Broadcasting.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio And Television Announcers
• Producer
• Technical Director
Hero Archetype -means I am
confident and likes to motivate
people. How I would approach my job
differently is that I would love to be a
leader. Meaning that I would make
sure everyone is on top of everything
and also make sure everyone stays on
task.
Sports Broadcasting

4. • DEMOGRAPHICS: 60% Male
All Races, Aged 30-50,
• PSYCHOGRAPHICS: Enjoys
sports. Usually Non-Political.
Usually loves to do volunteer
work.
• IDEAL AUDIENCE
MEMBERS: Matthew Reed,
Content Associate (ESPN),
Chris Corter, Director Digital
Operations(FOX), Matt Celli,
Live Television Executive (NBC)
Sports Broadcasting
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at any
big market company
‣Connect with, and send a follow up
promotional email to, ESPN, FOX, CBS on
LinkedIn by December 31, 2021.
Mid Term: (2026)
• Operate or Broadcast On Sports-center or
Radio Broadcast
‣Expand year-over-year viewership
Long Term: (2040)
• Be a technical director for every major sporting
events in the world.
‣Produce the best show for peoples
entertainment.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 30%
Adobe Premiere Pro 25%
Time Management 30 %
Public Speaking 50%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. I help professional sports networks
increase viewership by entertaining all
humans globally around the world.
PROMISE

8. CREDENTIALS
Work Experience:
• Volunteered at Pro Bowl 2020 Fan
Experience
• Game Ambassador at Orlando City
Soccer Club
• Part Time Manager At Chickfila
Education:
• Pine Lake Prep High School
• Sportscasting , B.S. Full Sail University (Exp. 2022)
Awards:
• Employee of the month (x3) at
Chickfila

9. COMPETITION
Chris Spahr
Industry Experience:
• Student
Education:
• Saint Josephs College 2018-2019
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• Captain on multiple teams
• Team Leader for Group Projects
Skills and Proficiencies:
• Adobe Premiere Pro
• Adobe Spark
• Public Speaking
Cameron
Champagne
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, Not many details throughout, A bit
bland
• Grade: Poor, 16 out of 100
Industry Experience:
• Student
Education:
• Current student enrolled in Sportscasting B.S. at
Full Sail University
• Pine Lake Prep High School Class of 2019
Leadership Experience:
• President of the Honors society
• President of the Sportscasting club
Skills and Proficiencies:
• Adobe Premiere Pro
• Broadcasting
• Technical Director Experience
• Adobe Spark
• Camera Operator Experience
Overall Online Presence:
• Less then 200 connections, almost no online
experience
• Grade: Average, 22 out of 100

10. COMPETITION
Charles Davis
Industry Experience:
• Years Of Broadcaster Experience
Education:
• Bachelors From University Of Tennessee
Noteworthy Experience:
• Defensive Back at University Of Tennessee
• Voice of Madden
• Broadcaster for Fox Sports
Skills and Proficiencies:
• Broadcast Television
• Broadcast Journalism
• Event Planning - 17 endorsements
Cam Champagne
Overall Online Presence:
• 500+ connections, no headshot, overall great bio
and great list of skills
• Grade: Good, 65 out of 100
Industry Experience:
• Student
Education:
• Current student enrolled in Sportscasting B.S. at
Full Sail University
• Pine Lake Prep High School Class of 2019
Leadership Experience:
• President of the Honors society
• President of the Sportscasting club
Skills and Proficiencies:
• Adobe Premiere Pro
• Broadcasting
• Technical Director Experience
• Adobe Spark
• Camera Operator Experience
Overall Online Presence:
• Less then 200 connections, almost no online
experience
• Grade: Average, 22 out of 100

11. BRAND POSITION
Renewing Leadership and motivation by
sharing emotional and connecting
stories through sports.
CAMERON CHAMPAGNE

12. NETWORKING &
MARKETING
Industry Events & Organizations
‣ 2020 Pro-Bowl
‣ January 20/ Orlando Florida
‣ 5 Rollins Broadcasting Games
Digital Marketing
• Primary Content: est. podcast called “Beyond The
Buzzer” 30 min episodes each week talking about all
things NBA and NCAA basketball
• Primary Tools: Youtube- promote podcast through 4
minute promo videos;
• Website: Full Sail digital portfolio site to showcase
school work; use blog to embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level sportscasting with at least
25 yrs of experience in broadcasting, man that
knows the business and every aspect of it; Jan.
2020
Formal Education
• Complete Sportscasting B.S. by expected
graduation date in 2021
Technical Skills
• Through Sony a6400, January 2020
• Adobe Premiere Pro
• Adobe Photoshop
Soft Skills
• Building a website on http://fsbizsite.com/
cwchampagne/

14. Cameron Champagne
You know how the NFL ratings has been
gradually slipping over the past few years?
Well, what I do is produce the whole broadcast to make
the games more exciting from the digital side. In fact, right now I
am helping produce podcasts for my own personal brand Nexus
Sports Network. Customers often referenced my video as the
reason if they needed extra stats or news for certain sports.
“

15. REFERENCES
(NFL Fans Profiling the demographics, attitudes and
digital behaviors of NFL fans GWI AUDIENCE REPORT
Q1 2015, n.d.)
Quick Search for: producer. (n.d.). Retrieved from https://
www.onetonline.org/find/quick?s=producer