Camden Town Unlimited Bid Review

Leadership team report
This is the final year of our BID term. In April 2006, when we began our work, drug dealers were rife on the streets of Camden Town, the pavements were narrow
and overcrowded, and our biggest employers, the creative media companies, were dis-enfranchised and looking to vacate the area.

Against this background, we can be justly proud of the major improvements we have achieved. The newly widened and nicely landscaped streets are free of drug
dealers, major employers are reporting higher satisfaction levels amongst their staff and Camden Town is one of the most desirable business locations in London
once again. What’s more we have done this in a climate of cost cutting, including implementing our own efficiency measures such as freezing levy and staff pay over
the past few years to ensure that our levy structure remains fair and transparent.

CTU has championed the voice of business and delivered this updated Vision of Camden Town as an innovative and vibrant business district to policy makers and
media opinion formers alike. In delivering this message, CTU have re-established Camden Town as a vital driver of London’s economy and therefore firmly back at
centre stage to political and policy making decisions. CTU have then been in a position to influence major regional policy and funding decisions, such as Crossrail and
the Mayors Economic Development Strategy and ensure a better deal for our members and Camden Town as a whole.

Looking to the future – the BID renewal

Camden Town Unlimited has delivered significant improvements over the past four years, but we believe there is still much to do. We have launched a major
consultation and look forward to meeting you ahead of our renewal campaign to ensure we continue to deliver the projects that most matter to you. In this review
we discuss initial ideas on what we would look to deliver in the next term, and we want your feedback – after all this is your business.

Simon Pitkeathley Chris Shaw Alex Proud Richard Terry
Chief Executive Chair Vice Chair Vice Chair

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Camden Annual Review 2010_Vis 15.indd 1 29/7/10 23:16:15

We want to put business
at centre stage to drive
regeneration
Camden Town Unlimited were appointed in careful stewardship, remain a safe, secure and eye-catching and innovative business
2006 with an overwhelming priority to reduce vital destination in the future. offer will attract footfall and like-minded
drug crime and anti-social behavior.
We want to build on Camden Town’s
companies that will strengthen the • A safe, clean and
We believe, like any good business, it is vital to reputation as a centre for the creative
business offer and make it an international
pedestrian friendly
destination for arts, design, fashion, music
develop a growth strategy that isn’t dependant
on single issues or single projects. Camden
industries, world class nightlife and new
fashion. We believe that providing a unique,
and media. commercial district
Town Unlimited has consistently gone beyond • A sustainable High
treating the symptoms and has strived to
articulate a long term, sustainable Vision which Short Medium Long
Street environment
builds from the bottom up. It is not enough that excites and
tackle crime with a strategy limited to only Reputation
increasing resources – we need a holistic
delights, and is the
approach which ensures the problem won’t location of choice for
return if resources are withdrawn.
Independent and creative business centre innovative and inspiring
Therefore, we developed a step change
approach, which not only delivered an
businesses
Streetscape improvements
immediate reduction in crime but has put in • Establish Camden
place a series of vital support strategies, such Tackling crime, anti social behaviour and drugs
as improving the public realm and attracting
Town at the heart
a broader customer base to the area that will Our strategy - delivering long term, sustainable change for Camden Town of London’s creative
ensure Camden Town will, with continued
industries community

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Our Vision for Britannia Junction, a new public space at the heart of Camden Town

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The
Roundhouse
Opportunity Gateway
to North London

APTN Markets
MTV

CBS Outdoor
H Bauer Camden 20 minute
Town along the
Markets Getty
Images

Sheppard
Robson Major PR &
Digital Media Hub

York & Albany CAMDEN TOWN
UNLIMITED
BID DISTRICT
French
ARUP

OPPORTUNITY
Connection, 10 minute w
Hugo Boss
Champagn
Kings Cross Central New Art
• £2 Billion investment – how do we make Gallery

Camden Town is a major hub for creative industries in London, with sure Camden Town has integrated links with REVLON, Y&R / RKCR,
Kings Cross EMAP, ASOS
over 5,000 (25%) of its workforce is employed in this field, • £4.9 million sq ft of office space
including MTV, EMAP, ASOS, RKCR and Getty Images. • 500,000 sq ft of retail space
Camden Town provides London with a cultural and creative sector like • 2,000 new homes and apartments

no other. We want this quarter in partnership with Kings Cross and • 25 acres of open space UK Ce
Medical
Euston, and for NW1 to become the postcode of choice for creative Inno
businesses, a label that represents innovation, winning new contracts and
high-quality employees alike. This will drive footfall, new customers and OPPORTUNITY Euston
higher average spend customer profile to the area – good news for us all. Euston
• £1 billion development currently on hold –
how do we make sure Camden Town benefits?

Opportunity
Good Access to
Central London

We
Co
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OPPORTUNITY
• Using property to drive long term change
• Camden High Street South = 4 times less
• Delivering Camden • Increased profile of the • Major progress on
expensive than prime space in Kings Cross Town First... large number of cultural cutting crime and the
20 minute walk
along the canal
• Lots of vacant/derelict units institutions and major perception of crime
• Potential for use of space in new, innovative way • £3 million creative design/media
to stimulate footfall
invested to date • An additional 28
sector presence uniformed officers
London • High Street North – • Increased profile of dedicated to the BID
University
of Arts Completed May 2010 proximity of major district until 2011
international transport • Over 50 Members on
• Funding secured for
Kings Cross connections at St CBAC Radio Scheme
10 minute walk to
Britannia Junction; Pancras
Champagne Bar implementation • 65 ASBO’s served
• Encouraged creative on drug dealers over
scheduled September entrepreneurship and
2011 BID term
attracted high quality
Kings new businesses • 76% of businesses
• Cobden Junction –
Place reported that crime
The German Detailed design work • Delivered an innovative had significantly reduced
Gymnasium
ongoing with TFL new pop up shop during the BID term
UK Centre for
Medical Research & and LB Camden programme, showcasing
Innovation 30 groundbreaking
• High Street South – new shows
The British Design phase completed • Delivered Collective,
Library
OPPORTUNITY • £2 million invested in a major new spaces
Partnerships
Chalk Farm Road to host international
• Building relationships between the major creative/
commercial partners in the area
launches and creative
• Creating new business opportunities by working • Legible London – funding shows
together and increasing b2b activity agreed to extend the
• Establishing a commitment to Camden Town from
creative start ups innovative West End
Wellcome signage scheme to
Collection
Camden Town
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Since our inception, reducing
crime and anti social behaviour
has been our core objective.
Whether it’s your staff feeling safe on their journey A long term, sustainable strategy
to work, preventing theft from your business, or
It is essential that Camden Town persists improvement strategies, such as a better
attracting new visitors, keeping crime and the
in keeping crime at bay. CTU will continue quality public realm and diverse business mix
perception of crime down is essential.
to lobby to ensure our dedicated policing means Camden Town can sustain a crime free
From funding over 1000 security patrol hours, team remains in place until our long term environment without these resources.
lobbying for extra policing and facilitating a growing
radio link scheme, our projects have been a major
factor in reducing crime by a year on year average
of almost 30%. Working in partnership with the Met Short Medium Long
Police and London Borough of Camden, we have
strived to step up police presence in Camden Town, Reputation
which now has a dedicated additional team of 18
PCSO’s and 10 PC’s. re
CTU have helped foster a dialogue between Independent and creative business centre
residents and the night-time economy to reduce
crime and anti-social behavior from major venues., Streetscape improvements
including Koko, Proud Camden, the Electric Ballroom
and The Ice Wharf. Tackling crime, anti social behaviour and drugs

Our strategy - delivering long term, sustainable change for Camden Town LB Camden, the Met Police and CTU working in partnership
have transformed Inverness St in recent years

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WE SAID / WE DID CTU delivers. Below are the commitments we outlined under Cut Crime in our BID proposal in 2006, and the
projects we have delivered to make Camden Town a safer and more profitable location for your business.

We will We Did We will We Did We will We Did We will We Did
increase - Directly paid for over 1000 establish Camden Town Unlimited
provides three services
increase the - Appointed a dedicated
Radio Link manager in
initiate 65 ASBO’s have
been served on
hours of security patrolling,
security and secured another 6880 An anti- - One stop shop for any effectiveness Camden Town (theinonly an ASBO drug dealers in
dedicated service the Camden Town
presence additonal hours from LBC/
Met police social anti-social behavior/
street issues –
of the Borough) project
on the - Secured over £2million behavior 020 7380 8260 Business - Increased effective targeting
membership by 50% and
streets investment in additional
policing resources
hotline - CBAC radio link,
Radio Link in partnership with the drug
connecting business
- Secured an additional 28 direct to CCTV and on-
Met Police dealers
uniformed officers dedicated duty PCSO/wardens - Developed the adopt-a-
to Camden Town shop scheme, assigning
- Work with the Met
a local PCSO to each
Police to publicise Safer
Neighbourhood participating retailer
direct line

‘We have significantly Adding value – going
increased police presence, further for Camden Town
and as a result, people feel CTU are active members of CTOG, the local crime prevention
partnership which has managed a £150,000 budget delivering
safer. Without the continuous number of local initiatives related to begging, on street alcohol

support of CTU, this abuse, fly posting and other anti-social behavior. Representing
the business community in Camden Town, CTU provide a
transformation would not united and effective voice.
have been possible.’ Camden Town Unlimited also has a seat on the Local Strategic
Chief Superintendent Dominic Clout, Borough Commander Partnership, a high level group of key stakeholders and
partners controlling a budget to deliver Boroughwide change.
CTU have used this position to ensure Camden Town remains
one of the boroughs key indicators focusing attention and The former Leader of the Council, Keith Moffitt, and former Borough
advocating additional resources for Camden Town. Commander, Mark Heath, launch Camden Towns new Police force in 2008

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Camden Town First is crucial to
delivering sustainable and long
term change
The largest and most significant project that we Since the strategy was launched in September 2007, High Street North, secured funding
have delivered to date is Camden Town First – a £10 a design partnership including CTU, TfL and LB commitments on a second and
million streetscape strategy that boldly outlines a Camden have completed detailed design work on entered into detailed discussions on
series of public realm projects that will transform four of the five projects, consulted on and delivered a third.
our commercial environment. By creating a package
of improvements that can be phased, leading to
Short Medium Long
incremental improvement, we have achieved much
of the programme and have a blueprint for the next Reputation
BID term.

This is the second step in our long term
regeneration strategy. We believe that significantly
Independent and creative business centre
upgrading the physical environment will support
the work of our crime reduction partnership by
Streetscape improvements
preventing opportunities for criminal activity to
return, and in addition attract high quality
Tackling crime, anti social behaviour and drugs
businesses to the area.

Our strategy - delivering long term, sustainable change for Camden Town Simon Pitkeathley, CTU Chief Executive, & Councillor
Chris Knight lay paving slabs for High Street North -
Phase 1 of our £10 million public realm strategy

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WE SAID / WE DID CTU delivers. Below are the commitments we outlined under Clean & Green in our BID proposal in 2006, and
the projects we have delivered to make Camden Town a more attractive and pedestrian friendly environment.

We will We Did We will We Did We will We Did
improve the - A comprehensive
£10million public realm
facilitate the - We lobbied extensively for a
Compulsory Purchase Order
deliver - In partnership with LB Camden,
we have cleaned a 3756 pieces
quality of the renewal programme redevelopment for the burnt out buildings at immediate of graffiti from sites in Camden
agreed with key partners Mornington Crescent, a process
streetscape - Over £3 million invested
of vacant which is now underway cleansing Town. We guarantee to remove
all reported serious incidents of
in the projects to date and derelict - Our programme of Pop up solutions graffiti within 24 hours, and all
other incidents within 7 days
- Over 60m of railings buildings Shops has vastly improved the
appearance of the High Street,
and remove
and unnecessary street
clutter removed from with vacant premises being graffiti
the streets transformed into hotbeds
of creativity

‘Camden Town Added value – going
Unlimited has beyond our BID Proposal
overseen a major - Updating Camden Lock Bridge

upgrade of the quality The famous Camden Lock mural, across the railway bridge, is
one of the most photographed images in London but was in a
- Smart Green Business
A range of free support will be available to SMEs
of the High Street, serious state of disrepair. Not only did CTU secure £50,000 within the BID area from July 2010 to improve

which have had a from L’Oreal to re-paint the mural, but also commissioned a environmental performance and reduce costs.
new bold image for the reverse to represent the presence of The services include environmental audits and
huge impact on how a major design/media business cluster around the Lock. advice, resource efficiency clubs, recycling and waste
our clients and staff - Supporting major infrastructure projects
collection services and more.

view the area’. and planning applications. - Recycling
Since 2006 CTU has responded to 59 planning applications, 22 In September 2009 we investigated the feasibility of
Justin Smith, Conran Design Group
license applications and 15 major consultations on behalf of setting up a collective recycling scheme in Camden
Camden Town Unlimited, and supported a number of schemes Town. Using the funding secured from the European
at Planning Committee. Regional Development Fund, we hope to roll out
the scheme within this year. Completing work on High Street North

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Camden Town is the most
vibrant, eclectic and creative
district in London Preparing for 2012
The traditional heartland of new music, fashion The upcoming 2012 Olympics and subsequent
and design, we aim to maintain Camden Town’s legacy will bring both opportunities and challenges
reputation as the most distinctive area of London for Camden Town. When people come to Camden,
and worldwide visitor destination. they want something fresh and unique. We cannot
stand still in what we are offering, and must continue
Camden Town Unlimited’s promotion strategy has
to develop our creative offer and celebrate the
three elements:
distinctiveness of Camden Town.
- Support & develop the world renowned
Signing up wedge card holders at MTV and Sophie Ellis Bexter &
new music scene
‘For me Wedge is about Richard Jones relaunch Sodastream in our pop up shop
- Re-engage new audiences by promoting the
cultural ‘hidden gems’ alongside the more famous bringing the community
Short Medium Long
attractions together. Wedge has
- Creating a year long programme of activity that
changed the community Reputation
generates ongoing positive press coverage and
word of mouth amongst key influencer groups on this street and
We have delivered an unprecedented £350,000 has pulled everyone Independent & creative business centre
investment programme, delivering two major
international marketing campaigns in partnership
together’
Jon Moran, The Spreadeagle Streetscape improvements
with Visit London, Time Out and the Guardian,
supported six festivals generating international
press coverage and hosted over 25 press trips, Tackling crime, anti social behaviour and drugs
re-framing the press perception of Camden Town
amongst key influencers. Our strategy - delivering long term, sustainable change for Camden Town

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WE SAID / WE DID CTU delivers. Below are the commitments we outlined under Celebrate & Promote in our BID proposal in 2006, and the projects
we have delivered to ensure Camden Town remains one of London’s top visitor destinations, attracting over 6000 people an hour.

We will re-launch We Did We will provide We Did
the Camden - We continue to support a series of events and festivals
celebrating Camden Town, including The Camden Crawl,
a local business - We match-funded the Time Out/Visit London Guide to Camden
Town, a comprehensive international marketing campaign that
Re-Mix Festival, one of the biggest music festivals in London, which directory distributed 500,000 copies of our guide across the UK and US with
promote the draws in crowds of over 15,000 visitors each year key media partners the Guardian and Time Out

Camden Fashion – We also supported The Camden Fashion Show, Camden - We introduced the Camden Town Wedge card, an online directory
Happening and delivered a Pop up shop scheme which of over 100 businesses advertising special offers to over 10,000
Show and provide showcased 30 art shows and events, ensuring a year local wedge card holders (and over 100,000 across London)
local events. round programme of high profile events

‘Local employees Added value – going
and residents are beyond our BID Proposal
our core customer The Camden Market fire
Camden Town Unlimited led the PR and
Camden Town Wedge Card – making lunchtime
more interesting
base and Wedge marketing response to the Camden Canal
We introduced our hugely popular Wedge
Card is the ideal market fire in February 2008. Interviewed on
Card scheme to advertise locally exclusive
several major international broadcasters, CTU
way of attract successfully managed the immediate media
offers and discounts in our best retailers, bars
and restaurants. Over 10,000 cards have been
new regulars with response to reassure local and international
distributed, and cardholders are updated with
visitors that Camden Town remained open and
exclusive offers – the majority of the market retail areas were
new weekly offers by our e-newsletter and
online updates. CTU have further supported
we are delighted!’ unaffected, ensuring other retailers were not
participating retailers with targeted publications
Jeremy Ledlin, The Monarch affected by a drop in footfall. Furthermore,
such as The Christmas Big Book of Wedge,
CTU led the award winning ‘Turning London
distributed to all major offices and residents
On’ campaign, which increased average spend,
in the area.
attracted an additional 110,000 visitors and Our Chair Christopher Shaw & Will Fulford meet Nicky Gavron, the former
generated 31 positive international press stories deputy Mayor of London to discuss the fire recovery package

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Using our empty spaces as an
opportunity to diversify business
activity and generate footfall and
press during the recession.
As part of a package of initiatives to battle the Branded by local design practice and CTU Members, perception of Camden Town, and bringing new
recession, we worked with local landlords to make Conran Design Group, the shops have also been customers and investment to the High Street and
use of their empty retail space, whilst also providing occupied by CTU members RKYR and Dexter generating a real identity change for the area.
a platform for creativity on the High Street. Moren Associates, who used the space to provide
We welcome applications to use the space from any
free support to local businesses.
Our first Pop up opened in June 2009, and since of our BID members to use the space. If you’d like
the initial launch, all three shops have been filled Initially developed as a project to drive footfall to to get involved please call 020 7380 8260.
with art, high fashion and design from some of the high street during the recession, the potential
the UK’s most exciting creative talent. In total, the for this project to revitalize the high street is
shops have hosted over 30 exhibitions, including enormous. The press coverage generated from
environmental and graduate fashion brands, art this scheme has completely changed the media
collectives and high profile PR launches.

RKCR, a CTU member, launched the first Worn With Love - a new boutique fashion label Botox 69 - Over 1000 visitors over three weeks
High Street ad agency

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‘The pop up shop was 30 unique exhibitions/retail events to the area
a fantastic opportunity 50 international media articles
to deliver an innovative,
Provided a showcase for the creative talents of over
high profile campaign
75 creative young people in Camden Town
with international
£30,000 investment from public and private sector
reach for our agency
whilst also re-engaging International expressions of interest
our team with the
local area, and we
couldn’t have achieved
it without CTU’
Matt Steward, RKCR (Y&R group)

Who’s Jack, one of London’s hottest online
magazines, hosted a collaborative show with
The award winning Dexter Moren Associates, a CTU member, the best of London’s photographers and
launched London’s first architectural drop in clinic graphic designers
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We want to make Camden Town the most ‘Collective’, at 37 Camden High Street is an
business friendly location in London, attracting the innovative new office concept, developed from
top entrepreneurs, most innovative new creative a design partnership including CTU, Dexter
businesses, hottest promoters, groundbreaking Moren Associates, Conran Design Group and LB
designers and talented artists to set up in the area. Camden delivering high quality design space for new
companies and individuals working in the creative
We believe delivering a diverse and vital business
industries, and re-affirming London’s reputation as
mix is the nest step to embed the long term social
one of the most dynamic creative business capitals.
and economic benefits we have delivered through
With flexibility at its core, the space functions as
our crime and public realm projects.
a dynamic open-plan office during the day and
In order to attract the top talent, CTU are private venue hire at night to be used for launches,
identifying all the barriers to entry for these exhibitions and other outlets.
businesses and delivering showcase projects
These small businesses are the MTVs, Y&Rs and
which positively promotes business and business
ASOS of the future and we want them to grow
orientated property developments. Business tenants use Collective during London
up connected with Camden Town. Festival of Architecture 2010 installation

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‘As a startup company,
Collective has ‘The opening of Collective is
another step towards equipping
provided us with a Camden Town with the space it
fantastic opportunity needs to establish itself as the
creative district of choice’
and made us look at Councillor Keith Moffit, Former Leader, London Borough of Camden

Camden in a new way.
There is a real creative
buzz about the space
and surrounding area’
Louise Naunton Morgan, Hato Press

Our new Pop up space: Collective. A new 24 hour commercial space,
part business incubator, part gallery, it has added a focal point for the
creative industries on Camden High Street

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Keeping Camden Town open.
London Underground are delivering a major tube upgrade We immediately notified all our members and initiated
programme, increasing speed and capacity by up to 20% a far reaching lobbying campaign, retaining PR & Public
ahead of the Olympics. Whilst we support the need for an Affairs consultants and engaging with key players including
improved service of the northern line, we are determined London Underground, Transport for London, the Mayor’s
that any upgrade and infrastructure works will not come office, Department for Transport and Tube Lines, the
at the expense of the business community. PPP company responsible for delivering the upgrade. As a
result of this campaign, we entered into detailed dialogue
The initial programme proposed 33 consecutive full line
with Tube Lines Chief Executive and were very close to
closures and 16 months of early weekday closures (last
agreeing a much reduced closure programme of around
trains south running at approx 10.30pm). The impact of
12 non consecutive weekend closures.
this closure programme would be devastating, especially
on the retail and late night economy.

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‘The original tube The Mayor has since announced that Tube Lines will be It is important to understand that aside from CTU and
brought into public ownership and the upgrade work will London First, no other business organizations appear
closure programme be carried out by London Underground. As a result, the to have succeeded in making Tube Lines and London
final closure programme will be revised again, and may Underground understand the huge impact of the closure
would have seriously well be further affected by public funding cuts. However, programme on local business.
we can move forward with firm evidence of the viability
Camden Town Unlimited will continue to fight on your
impacted the pubs, of a reduced programme and strong relationships already
established with key individuals who will determine the
behalf to keep our tube stations open.

bars and venues that length of the programme.

make Camden Town
special - I lose 25%
of trade when the
tube is closed.
I am delighted CTU
responded so quickly
to this threat to
our business’
Michael Nicholas, Camden Bars Group

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This information is provided in line with Income Total Available

schedule 4:3 of the Business Improvement Levy Income
Voluntary memberships
£462,845
£1,600
District regulations (2004) Radio Link Income £11,500
Interest Receivable £2,000
Total BID levy liability: £487,100.25 Other funding £64,000
Roll over £142,000
Concessions: £5,664.01
Expenditure
BID Collection Rate: 95%
Core Costs
Total BID levy received: £462,845 Salaries £50,000
Collection Costs £17,000
Direct income received: £79,100
Administration £40,000
Allocated project funding carried forward: £142,000 Legal and accountancy fees £5,000
Tax £1,750
Total available for BID projects: £683,945 Rent Including service charge/Biz rates £27,280

Total project funding raised £1,925,000 Total Administration £141,030

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Projects Additional funding secured Funding secured against projects
Vision /Economic Stimulus
Project costs + ERDF £45,000
Wedge - set up £19,000
Wedge Christmas £7,000
Pop up space - 22 Chalk Farm Road £11,000
Pop up space - 46 Camden Road £6,700 £10,000
Pop up space - 73 Parkway £17,000
Collective £60,700 £20,000
Website £22,000

Total Vision/Economic stimulus £188,400

Cut Crime
Project costs £28,000 £800,000.00
7% Business crime manager £30,000
CBAC £7,000
9% NBIS £2,500

34% Total Cut Crime £67,500

11% Clean & Green
Project costs + ERDF £45,000 £34,000
ERDF
London Remade £10,000
Recycling £7,000
13% Streetscape Strategy: Britannia Junction/Legible London £75,000 £1,125,000

Total Clean & Green £137,000

26% Celebrate & Promote
Project costs £29,000
Camden Crawl £7,500
Vision/Economic stimulus 34% Christmas lights £9,000 £45,500
Core Costs 26%
Cut Crime 13% Total Celebrate & Promote £45,500
Clean & Green 11%
Celebrate & Promote 9% Contingency £27,849
Contingency 7%

* Percentage figures based on income not including
roll over, as this was reported on last year Total Expenditure £607,279
Total Funding secured £64,000
Profit/Loss (to be re-invested next year) £76,666
Total funding secured against projects £1,925,000

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The BID boundaries focus around the
core business district running between
Chalk Farm Road and Mornington
Crescent tube stations, as well as the
commercial area along Parkway, Kentish
Town Road and Camden Road.

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Street List
Adelaide Road (pt) Hurdwick Place
Albert Street Inverness Street
Arlington Road Jamestown Road
Bayham Place Juniper Crescent
Bayham Street Kentish Town Road (pt)
Beatty Street Kings Terrace
Bonny Street Lidlington Place
Bridge Approach Mandela Street
Buck Street Mary’s Terrace
Camden High Street Miller Street
Camden Lock Place Millbrook Place
Camden Road (pt) Mornington Crescent (pt)
Camden Street (pt) Mornington Place (pt)
Carlow Street Mornington Street (pt)
Carol Street Nelson’s Yard
Chalk Farm Parade (pt) Oakley Square
Chalk Farm Road Oval Road
Crowndale Road Parkway
Delancey Passage Pleasant Row
Delancey Street Plender Street (pt)
Dewsby Terrace Pratt Mews
Early Mews Pratt Street (pt)
Eversholt Street (pt) Regents Park Road (pt)
Gilbey’s Yard Regents Park Terrace
Gloucester Crescent St Martin’s Almshouses
Grand Union Walk St Martin’s Close
Greenland Place Sign Makers Yard
Greenland Road Stanmore Place
Greenland Street Stucley Place
Hampstead Road (pt) Symes Mews
Harrington Square Underhill Passage
Haverstock Hill (pt) Underhill Street
Hawley Crescent Water Lane

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Over the five years of our BID term, we have delivered an average of almost
£4 return for every £1 invested by BID businesses, towards projects to make
Camden Town a better place to work, live and visit. 2% 1%

Five year income Total 11%
2006/7 2007/8 2008/9 2009/10* 2010/11**
16%
Levy Income £401,828 £425,169 £418,443 £462,845 £476,730 £2,185,015
Additional income £73,622 £57,864 £68,527 £79,100 £57,100 £336,213
Surplus carried forward £54,499 £35,387 £9,666 £40,382

Core costs £119,162 £138,145 £141,020 £141,030 £152,000 £691,357 24%
(Start up costs) £22,789 £22,789
Vision/Economic stimulus £45,000 £184,500 £178,000 £407,500 27%
Cut crime £157,500 £95,500 £89,500 £67,500 £73,000 £483,000
Clean & Green £65,500 £189,000 £202,500 £62,000 £75,000 £594,000
Celebrate & Promote £55,000 £79,500 £45,250 £45,500 £40,500 £265,750
Contingency £56,000 £56,000
19%
Project funding income £0 £2,350,000 £900,000 £1,925,000 £800,000 £5,975,000

*This does not include rollover
**Allocated
Start Up Costs 1%
Vision/Economic stimulus 16%
Core Costs 27%
Cut Crime 19%
Clean & Green 24%
Celebrate & Promote 11%
Contingency 2%

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Our initial BID term is coming to a close. In will secure the future of commercial BID 2. The following pages outline new
February 2011 we will be asking businesses activity in the area. It is vital we maintain projects for the next BID term. We would
to endorse our achievements and our momentum on the success of the appreciate if you could take a few moments
Vision for a better Camden Town by first term and build to consolidate our and fill in the feedback form, telling us what
‘Voting Yes’ to renew the BID for another achievements to date. you think of the proposed projects for
five years. Democratically elected, a BID BID2 and any other priorities you feel are
However, as we move into an era of
can only be formed following consultation important for the second term.
funding cuts and continued pressure on
and a ballot in which businesses vote
spending, we need to work even harder
on our BID Proposal, our Vision for the
if we want to achieve your backing for
regeneration of the area. CTU will consult
over the summer and launch our new BID
proposal in autumn 2010.

We believe we are at a pivotal stage
in the regeneration of Camden Town.
We have achieved a significant shift in
focus in the perception of the area away
from crime and drugs and have started
a programme of major works which

25


- Keeping Crime Down
We will continue to lobby for additional policing in Camden Town and ensure that
extra policing hours are not cut.

- Major Public Realm Improvements
We are halfway through the delivery programme of our streetscape strategy
Camden Town First, with two of the five projects due to be delivered and detailed
design completed on another two. It is vital that we keep up the momentum on
these projects to ensure Camden Town has an attractive public realm and is a safe
and business friendly environment.

- Regeneration of High Street South
Camden High Street South continues to underperform, with multiple empty units,
frequent turnover of tenants and a number of long term vacant units. Camden Town
Unlimited will seek to revitalize this section through innovative retail programmes
and long term property regeneration strategies.

26


- Driving down costs
CTU Members will have the opportunity to participate in a joint procurement
scheme, significantly reducing the cost of services. There are a number of jointly
procured services CTU hopes to be able to offer its businesses, including electricity,
gas and water, and even taxis, stationary and furniture. We expect the cost saving
benefit to cover the cost of your BID levy at the very least.

- International marketing campaigns
and major festivals
CTU will continue to work with our major media partners and key stakeholders
such as Visit London, Visit Britain and Camden Crawl to deliver visitor campaigns
and major festivals year round.

- Representing business and working with
the public sector to deliver quality service
CTU will act as your, eyes and ears, monitoring service delivery, highlighting good
practice and working with the public sector when services are not up to scratch.

All BID services are provided in addition to those provided by the
Local Authority and other organisations.

27


Christopher Shaw Alex Proud Richard Terry Berry Casey Caroline Seward Michael Doheny Cllr Theo Blackwell Cllr Chris Naylor
(Chair) (Vice Chair) (Vice Chair) Hache Restaurant Getty Images The Worlds End London Borough of London Borough of
Shaw Corporation Proud Galleries Arup Camden Camden
(Observer) (Observer)

David Gilbertson David Lynn Graham Goodkind Keir Emms Andy Godfrey Chief Supt Raj Jim Donovan Richard Pearl Not Pictured
Emap MTV Frank PR Camden Lock Alliance Boots Plc Kohli (Observer) (Morrisons) (Observer) Michael Nicholas
Market Metropolitan Police Resident (Camden Bars)

CTU would like to thank all board members and staff, both past
and present, who have made such a big contribution to our ongoing
success. In particular, we’d like to thank the following who left us in
2010: Keith Moffitt, Mark Bensted & Ben Larsen.
Simon Pitkeathley Matthew McMillan Clayton Clarke Rozanne Shipman Helena Sundarajoo
Chief Executive Deputy Chief Business Membership Office Manager
Executive Development Manager
Manager

28


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