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Photographers and Copyright

         Lionel Bently
Overview

• When are photographs protected by
  copyright?
• Who Owns copyright?
• What Rights Does Copyright Confer?
  (Economic Rights, Moral Rights)
• When Is Permission Unnecessary?
• How is Copyright Enforced?
• What are Orphan Works? Why are
  Photographers Worried about OW legislation?
Photographs as Works
• Copyright subsists in original literary, dramatic,
  musical and artistic works (etc).
• “artistic work” means—a graphic work,
  photograph, sculpture or collage, irrespective
  of artistic quality....
• “photograph” means a recording of light or
  other radiation on any medium on which an
  image is produced or from which an image
  may by any means be produced, and which is
  not part of a film.
When Does Copyright Subsist In
           Photographs?
• Term Directive, Article 6:
• ‘Photographs which are original in the sense
  that they are the author’s own intellectual
  creation shall be protected in accordance
  with Article 1. No other criteria shall be
  applied to determine their eligibility for
  protection. Member States may provide for
  the protection of other photographs.’
Case C-145/10 Eva Maria Painer v
     Standard VerlagsGmbH
            • EP photographer eg in
              nurdery
            • NK abducted 1998.
            • When escaped in 2006,
              photograph was published
              without
              permission/attribution and a
              photo-fit was made to show
              her as she might look in 2006
            • Was the photo protected by
              copyright?
Case C-145/10: Is a Portrait Photograph
                   Original?
[91] In the preparation phase, the photographer can choose the
   background, the subject’s pose and the lighting. When taking a
   portrait photograph, he can choose the framing, the angle of view and
   the atmosphere created. Finally, when selecting the snapshot, the
   photographer may choose from a variety of developing techniques
   the one he wishes to adopt or, where appropriate, use computer
   software.
[92] By making those various choices, the author of a portrait
   photograph can stamp the work created with his ‘personal touch’.
[93] Consequently, as regards a portrait photograph, the freedom
   available to the author to exercise his creative abilities will not
   necessarily be minor or even non-existent.
[94] In view of the foregoing, a portrait photograph can, ...be protected
   by copyright if, which it is for the national court to determine in each
   case, such photograph is an intellectual creation of the author
   reflecting his personality and expressing his free and creative choices
   in the production of that photograph.
What about other non-original photographs?

 • Member States could protect
 • The UK probably used to do so: ‘originality’
   had a different meaning – the investment of
   labour skill and judgment. The High Court held
   a photograph of three dimensional objects to
   be ‘original’ in that sense: Antiques Portfolio v
   Rodney Fitch
 • It is unclear, but probably the UK no longer
   does so.
Who Owns Copyright?
• Copyright Designs and Patents Act 1988, s 9:
  ‘the author’
• The author= the creator. In the case of the
  photographer the person who contributes
  what is ‘original’ – chooses the background,
  pose, angle, lighting etc
• One statutory exception: CDPA, s 11.
  Photographs created (a) by employees (b) in
  the course of employment.
What About Commissioned
             Photographs?
• In theory, copyright belongs to photographer
  unless there is a written assignment.
• But the Courts sometimes infer an intention
  to transfer copyright if the commission is for
  value and the commissioner needs the
  exclusivity to achieve its business aims.
How Is An Assignment of Copyright
               Made?
• In other cases, CDPA requires “writing signed
  by or on behalf of the assignor.”
• Not achieved by merely selling the work.
• But it can be sufficient if this is an invoice or
  receipt (Savoury v World of Golf [1914])
• And can be for “future copyright”
• No clear basis for preventing photographers
  from assigning all rights
What Are “Creative Commons” Licences?
• There are different versions:
• CC BY-NC-ND Attribution Non-commercial No
  Derivatives. (The most popular licence.)
• CC-BY-ND Attribution-No Derivatives
• CC BY-NC-SA Attribution Non-commercial Share-
  Alike
• CC-BY-NC Attribution Non-commercial
• CC-BY-SA – Attribution Share-Alike (Wikipedia)
• CC-BY Attribution
What Rights Does Copyright Confer?
• ‘Economic rights’ –
  - To reproduce;
  - To distribute;
  - To communicate to the public (Broadcast, make
    available (on the Internet) etc)
• Directly or Indirectly
• ‘Any original Part’
Temple Island Collection v New English
           Teas [2012] EWPCC 1

Claimant’s work (created by    Defendant’s took 3 photos of
Fielder in 2005) and used on   Parliament and one of a bus on
mugs, stationery, key fobs     the Strand. Blended.
Temple Island Collection v New English
             Teas [2012] EWPCC 1
“I have decided that the defendants' work does reproduce a
   substantial part of the claimant's artistic work. In the end the
   issue turns on a qualitative assessment of the reproduced
   elements. The elements which have been reproduced are a
   substantial part of the claimant's work because, despite the
   absence of some important compositional elements, they still
   include the key combination of what I have called the visual
   contrast features with the basic composition of the scene itself.
   It is that combination which makes Mr Fielder's image visually
   interesting. It is not just another photograph of clichéd London
   icons.”
Temple Island Collection v New English
        Teas [2012] EWPCC 1, para 62
“ I sympathise with Mr Houghton in his wish to use an image of
    London landmarks. He is free to do so. There are entirely
    independent images of the same landmarks available to be
    used which predate publication of Mr Fielder's picture. .... Mr
    Houghton could have simply instructed an independent
    photographer to go to Westminster and take a picture which
    includes at least a London bus, Big Ben and the Houses of
    Parliament. Whatever image was produced could then have
    been used on the tins of tea. Such an image would not infringe.
    It may or may not have the same appealing qualities as the
    claimant's image. Even if it did they would be the result of
    independent skill and labour employed by the independent
    photographer. Again however that is not what happened.”
What Acts Are Permitted Even
          Without Consent?
• Fair Dealing for Criticism or Review of a work.
  The photograph must have been made
  available.
• Authorship must be acknowledged.
• It can be fair to use the whole of a photograph
  eg for a short time in a film or broadcast:
  Fraser-Woodward v BBC [2005]
• Fair Dealing for Reporting Current Events –
  Does not apply in relation to photographs
What Acts Are Permitted Even Without
                  Consent?
• Photographers rely on exceptions:
• (i) incidental inclusion: s 31 (“Copyright in a work
  is not infringed by its incidental inclusion in an
  artistic work...”)
• (ii) designed articles that are more than 25 years
  old (s 52, but about to be repealed)
• (iii) artistic works ‘permanently situated in a
  public place or in premises open to the public’
• ECtHR (5th section), 10 January 2013, Ashby
  Donald and others v. France, App. 36769/08
Moral Rights
• Photographers gain two ‘moral rights’ – which
  are non-assignable.
• Right of attribution – but must be asserted
• Right of integrity. Infringed by modifications
  which are ‘prejudicial to the honour or
  reputation of the author.’
How is Copyright Enforced?
• Through courts. Expensive. And risky. “Loser
  pays” winners costs.
• Though 2010 introduced “costs caps” at the
  Patents County Court – so maximum would be
  £50,000 (and structured so that would be
  lower in most copyright cases).
• Note: Oct 2012. Small claims (under £5000)
  track on Patents County Court.
• Note also ‘notice and take down’ (eg Flickr);
  criminal liability
What Are Orphan Works And why are
    Photographers Worried about OW
              Legislation?
• Orphan Works are works where the copyright
  owner cannot be identified or located.
• On the whole, Directive 2012/28/EU does not
  apply to photographs unless “embedded” in
  works published in the form of books, journals,
  newspapers, magazines or other writings
• But clause 69 Enterprise and Regulatory reform
  Bill would introduce a more open-ended power
  (s 116A) and could cover photographs

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Photographers and copyright lionel bently

  • 2. Overview • When are photographs protected by copyright? • Who Owns copyright? • What Rights Does Copyright Confer? (Economic Rights, Moral Rights) • When Is Permission Unnecessary? • How is Copyright Enforced? • What are Orphan Works? Why are Photographers Worried about OW legislation?
  • 3. Photographs as Works • Copyright subsists in original literary, dramatic, musical and artistic works (etc). • “artistic work” means—a graphic work, photograph, sculpture or collage, irrespective of artistic quality.... • “photograph” means a recording of light or other radiation on any medium on which an image is produced or from which an image may by any means be produced, and which is not part of a film.
  • 4. When Does Copyright Subsist In Photographs? • Term Directive, Article 6: • ‘Photographs which are original in the sense that they are the author’s own intellectual creation shall be protected in accordance with Article 1. No other criteria shall be applied to determine their eligibility for protection. Member States may provide for the protection of other photographs.’
  • 5. Case C-145/10 Eva Maria Painer v Standard VerlagsGmbH • EP photographer eg in nurdery • NK abducted 1998. • When escaped in 2006, photograph was published without permission/attribution and a photo-fit was made to show her as she might look in 2006 • Was the photo protected by copyright?
  • 6. Case C-145/10: Is a Portrait Photograph Original? [91] In the preparation phase, the photographer can choose the background, the subject’s pose and the lighting. When taking a portrait photograph, he can choose the framing, the angle of view and the atmosphere created. Finally, when selecting the snapshot, the photographer may choose from a variety of developing techniques the one he wishes to adopt or, where appropriate, use computer software. [92] By making those various choices, the author of a portrait photograph can stamp the work created with his ‘personal touch’. [93] Consequently, as regards a portrait photograph, the freedom available to the author to exercise his creative abilities will not necessarily be minor or even non-existent. [94] In view of the foregoing, a portrait photograph can, ...be protected by copyright if, which it is for the national court to determine in each case, such photograph is an intellectual creation of the author reflecting his personality and expressing his free and creative choices in the production of that photograph.
  • 7. What about other non-original photographs? • Member States could protect • The UK probably used to do so: ‘originality’ had a different meaning – the investment of labour skill and judgment. The High Court held a photograph of three dimensional objects to be ‘original’ in that sense: Antiques Portfolio v Rodney Fitch • It is unclear, but probably the UK no longer does so.
  • 8. Who Owns Copyright? • Copyright Designs and Patents Act 1988, s 9: ‘the author’ • The author= the creator. In the case of the photographer the person who contributes what is ‘original’ – chooses the background, pose, angle, lighting etc • One statutory exception: CDPA, s 11. Photographs created (a) by employees (b) in the course of employment.
  • 9. What About Commissioned Photographs? • In theory, copyright belongs to photographer unless there is a written assignment. • But the Courts sometimes infer an intention to transfer copyright if the commission is for value and the commissioner needs the exclusivity to achieve its business aims.
  • 10. How Is An Assignment of Copyright Made? • In other cases, CDPA requires “writing signed by or on behalf of the assignor.” • Not achieved by merely selling the work. • But it can be sufficient if this is an invoice or receipt (Savoury v World of Golf [1914]) • And can be for “future copyright” • No clear basis for preventing photographers from assigning all rights
  • 11. What Are “Creative Commons” Licences? • There are different versions: • CC BY-NC-ND Attribution Non-commercial No Derivatives. (The most popular licence.) • CC-BY-ND Attribution-No Derivatives • CC BY-NC-SA Attribution Non-commercial Share- Alike • CC-BY-NC Attribution Non-commercial • CC-BY-SA – Attribution Share-Alike (Wikipedia) • CC-BY Attribution
  • 12. What Rights Does Copyright Confer? • ‘Economic rights’ – - To reproduce; - To distribute; - To communicate to the public (Broadcast, make available (on the Internet) etc) • Directly or Indirectly • ‘Any original Part’
  • 13. Temple Island Collection v New English Teas [2012] EWPCC 1 Claimant’s work (created by Defendant’s took 3 photos of Fielder in 2005) and used on Parliament and one of a bus on mugs, stationery, key fobs the Strand. Blended.
  • 14. Temple Island Collection v New English Teas [2012] EWPCC 1 “I have decided that the defendants' work does reproduce a substantial part of the claimant's artistic work. In the end the issue turns on a qualitative assessment of the reproduced elements. The elements which have been reproduced are a substantial part of the claimant's work because, despite the absence of some important compositional elements, they still include the key combination of what I have called the visual contrast features with the basic composition of the scene itself. It is that combination which makes Mr Fielder's image visually interesting. It is not just another photograph of clichéd London icons.”
  • 15. Temple Island Collection v New English Teas [2012] EWPCC 1, para 62 “ I sympathise with Mr Houghton in his wish to use an image of London landmarks. He is free to do so. There are entirely independent images of the same landmarks available to be used which predate publication of Mr Fielder's picture. .... Mr Houghton could have simply instructed an independent photographer to go to Westminster and take a picture which includes at least a London bus, Big Ben and the Houses of Parliament. Whatever image was produced could then have been used on the tins of tea. Such an image would not infringe. It may or may not have the same appealing qualities as the claimant's image. Even if it did they would be the result of independent skill and labour employed by the independent photographer. Again however that is not what happened.”
  • 16. What Acts Are Permitted Even Without Consent? • Fair Dealing for Criticism or Review of a work. The photograph must have been made available. • Authorship must be acknowledged. • It can be fair to use the whole of a photograph eg for a short time in a film or broadcast: Fraser-Woodward v BBC [2005] • Fair Dealing for Reporting Current Events – Does not apply in relation to photographs
  • 17. What Acts Are Permitted Even Without Consent? • Photographers rely on exceptions: • (i) incidental inclusion: s 31 (“Copyright in a work is not infringed by its incidental inclusion in an artistic work...”) • (ii) designed articles that are more than 25 years old (s 52, but about to be repealed) • (iii) artistic works ‘permanently situated in a public place or in premises open to the public’ • ECtHR (5th section), 10 January 2013, Ashby Donald and others v. France, App. 36769/08
  • 18. Moral Rights • Photographers gain two ‘moral rights’ – which are non-assignable. • Right of attribution – but must be asserted • Right of integrity. Infringed by modifications which are ‘prejudicial to the honour or reputation of the author.’
  • 19. How is Copyright Enforced? • Through courts. Expensive. And risky. “Loser pays” winners costs. • Though 2010 introduced “costs caps” at the Patents County Court – so maximum would be £50,000 (and structured so that would be lower in most copyright cases). • Note: Oct 2012. Small claims (under £5000) track on Patents County Court. • Note also ‘notice and take down’ (eg Flickr); criminal liability
  • 20. What Are Orphan Works And why are Photographers Worried about OW Legislation? • Orphan Works are works where the copyright owner cannot be identified or located. • On the whole, Directive 2012/28/EU does not apply to photographs unless “embedded” in works published in the form of books, journals, newspapers, magazines or other writings • But clause 69 Enterprise and Regulatory reform Bill would introduce a more open-ended power (s 116A) and could cover photographs