David Pinches - Product Management - where do you start?
•Transferir como PPTX, PDF•
1 gostou•603 visualizações
Presentation made by David Pinches on 25th October 2012 to the Cambridge Product Management Network, UK
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (20)
Semelhante a David Pinches - Product Management - where do you start?
Semelhante a David Pinches - Product Management - where do you start? (20)
Mais de Cambridge Product Management Network
Mais de Cambridge Product Management Network (20)
David Pinches - Product Management - where do you start?
- 1. Where do you start?
- 2. Mainframe to Mobile UK & SME International & Enterprise Tech To Commercial
- 3. Where does Product Management Fit? What does a Product Manager Do and Not Do? Product Management & Product Marketing What Skills, Experience & Attributes The Classic Routes to Product Management How to position you experience as positives.
- 4. “In a Market Led Organisation”
- 5. R&D Exec Services PM Partners Mktg Support /Channels Sales
- 7. What does Product Management & Marketing Do? Evolved by DP and GA Marcomms DELIVER AND DRIVE WINNING / Tools & Training Product positioning REQUIRED PRODUCT Training the Sales team Develop marcomms collateral Objection handling hints Analysts brief Product demo Marketing plan Finalised pricing LAUNCH Product training Product launch plan Early availability Build product delivery team Select Beta sites Define Product Launch checklist Develop beta test plans Assign responsibility Track progress Track Product deliverables Requirements Specification Prioritisation User Scenarios and profiles Assess tech feasibility External Interfaces DEFINE Prioritise requirements Detailed requirements Buy vs build assessment Monitor development Competitor analysis Manage requirements change Competitor SWOT Product Analysis ASSESS Track actual vs planned date Battlecard development Business case building Review regularly Market research Customer business case Primary research Corporate business case Secondary research P&L Impact Business impact Lock in potential Ease of entry Environmental scan Opportunity sizing Lifetime costs Market segmentation NEW / IMPROVED / RE-POSITIONED PRODUCT Impact of not Top-down sizing developing Bottom-up sizing Window of opportunity Market Growth
- 8. Monitor & Launch & Assess Define Prepare Drive Product Management Product Marketing
- 9. Manage & Prioritise Through Evidence Validate, Validate, Validate Operate and Think at High and Detailed Levels Listen, Question, Structure Argument & Sell But Overall ................................
- 11. Work Outside The Definition of the Role The Role Agreed & Continuously Reinforced by the Executive Team
- 13. Product Knowledge BUT Market Knowledge BUT High and Detailed Level Operator Analytic Skills Listening Communication Persuasion Commercial Acumen Confidence through Evidence
- 14. • Sales Sales • Pre Sales • R&D Tech • Support/Services • Customer External • Channel
- 15. Experiences Skills •Product Use •Communication •Market •Analysis Immersion •Multi Tasking •Business / Commercial
- 16. Where do you start? dpinches@scottlogic.co.uk Linkedin Leading Product Management – MasterClass – November info@tarigo.co.uk