- The document describes a design for a mass-produced stationery holder that costs no more than £25 and has no more than 3 parts. - It includes the final design, eco audit report, engineering drawings, bill of materials, quotations, cost calculator, and project plan. - The stationery holder design meets the specifications of being elegant, aesthetically pleasing, hard wearing, space saving, and easy for the user to access stationery. It can be manufactured and sold for under the £25 budget.

1. - Ying Cheung -
13019879
Arvum- Ying Cheung -
13019879

2. Brief
Design a mass produced stationery holder that can be displayed as a sculptural piece on the
user’s desk. The retail price must not exceed £25 and has no more than 3 parts.
The stationery holder must not tip over when average size pens/pencils are loaded into the
cavity.
The stationery holder must not be dull due to majority of existing products are unattractive.
Specification
• Must be elegant ✓
• Must be aesthetically pleasing ✓
• Must be Sold under £25 ✓
• Must be hard wearing ✓
• Suitable for mass production ✓
• Must be space saving ✓
• Must be easy for user to pick up stationery ✓

4. Content
Content…………………………………………… 4
Final Design……………………………………… 5
Eco Audit Report……………………………….. 6 – 8
Engineering Drawings…………………………. 9 – 11
Assembly………………………………………… 12
Bill Of Materials…………………………………. 13
Quotations……………………………………….. 14 - 15
Cost Calculator………………………………….. 16
Profit Calculator………………………………… 17
Lead Time………………………………………... 18
Packaging……………………………………....... 19
Invoice……………………………………………. 20
Project Plan……………………………………… 21
P4

5. Final Design
P5

6. Eco Audit Report
Product Name Product
Product Life (years) 50
Energy and CO2 Footprint Summary:
Energy Details...
CO2 Details...
Phase Energy (MJ) Energy (%) CO2 (kg) CO2 (%)
Material 7.75e+04 82.7 4.41e+03 78.5
Manufacture 1.56e+04 16.6 1.17e+03 20.8
Transport 165 0.2 11.7 0.2
Use 0 0.0 0 0.0
Disposal 451 0.5 31.6 0.6
Eco Audit Report
Energy Details...
CO2 Details...
Phase Energy (MJ) Energy (%) CO2 (kg) CO2 (%)
Material 7.75e+04 82.7 4.41e+03 78.5
Manufacture 1.56e+04 16.6 1.17e+03 20.8
Transport 165 0.2 11.7 0.2
Use 0 0.0 0 0.0
Disposal 451 0.5 31.6 0.6
Total (for first life) 9.37e+04 100 5.63e+03 100
End of life potential -5.12e+04 -2.92e+03
Energy Details...
CO2 Details...
Phase Energy (MJ) Energy (%) CO2 (kg) CO2 (%)
Material 7.75e+04 82.7 4.41e+03 78.5
Manufacture 1.56e+04 16.6 1.17e+03 20.8
Transport 165 0.2 11.7 0.2
Use 0 0.0 0 0.0
Disposal 451 0.5 31.6 0.6
Total (for first life) 9.37e+04 100 5.63e+03 100
End of life potential -5.12e+04 -2.92e+03
P6

7. Eco Audit Report
Energy and CO2 Summary
Energy Analysis
Energy (MJ/year)
Equivalent annual environmental burden (averaged over 50 year product life): 1.86e+03
Detailed breakdown of individual life phases
Material: Energy and CO2 Summary
Component Material
Recycled
content* (%)
Part
mass
(kg)
Qty.
Total mass
processed**
(kg)
Energy
(MJ)
%
Corn Left PP (copolymer, UV stabilized) Virgin (0%) 0.015 10000 1.5e+02 1.2e+04 15.3
Corn Right PP (copolymer, UV stabilized) Virgin (0%) 0.015 10000 1.5e+02 1.2e+04 15.3
Field
ABS/PC (injection molding
and extrusion)
Virgin (0%) 0.035 10000 3.5e+02 5.4e+04 69.4
Total 30000 6.4e+02 7.7e+04 100
*Typical: Includes 'recycle fraction in current supply'
**Where applicable, includes material mass removed by secondary processes
Manufacture: Energy and CO2 Summary
Component Process % Removed Amount processed Energy (MJ) %
Corn Left Polymer molding - 1.5e+02 kg 3.7e+03 23.6
Corn Right Polymer molding - 1.5e+02 kg 3.7e+03 23.6
Field Polymer molding - 3.5e+02 kg 7.4e+03 47.3
Assembly Fasteners, small - 3e+04 8.4e+02 5.4
Total 1.6e+04 100
Transport: Energy and CO2 Summary
Breakdown by transport stage
Stage name Transport type Distance (km) Energy (MJ) %
China - UK Sea freight 1.6e+03 1.6e+02 100.0
Total 1.6e+03 1.6e+02 100
Breakdown by components
Component Mass (kg) Energy (MJ) %
Eco Audit Report
Energy and CO2 Summary
CO2 Footprint Analysis
CO2 (kg/year)
Equivalent annual environmental burden (averaged over 50 year product life): 113
Detailed breakdown of individual life phases
Material: Energy and CO2 Summary
Component Material
Recycled
content* (%)
Part
mass
(kg)
Qty.
Total mass
processed**
(kg)
CO2
footprint
(kg)
%
Corn Left PP (copolymer, UV stabilized) Virgin (0%) 0.015 10000 1.5e+02 4.6e+02 10.5
Corn Right PP (copolymer, UV stabilized) Virgin (0%) 0.015 10000 1.5e+02 4.6e+02 10.5
Field
ABS/PC (injection molding
and extrusion)
Virgin (0%) 0.035 10000 3.5e+02 3.5e+03 79.0
Total 30000 6.4e+02 4.4e+03 100
*Typical: Includes 'recycle fraction in current supply'
**Where applicable, includes material mass removed by secondary processes
Manufacture: Energy and CO2 Summary
Component Process % Removed Amount processed
CO2
footprint
(kg)
%
Corn Left Polymer molding - 1.5e+02 kg 2.8e+02 23.6
Corn Right Polymer molding - 1.5e+02 kg 2.8e+02 23.6
Field Polymer molding - 3.5e+02 kg 5.5e+02 47.3
Assembly Fasteners, small - 3e+04 63 5.4
Total 1.2e+03 100
P7

8. Transport: Energy and CO2 Summary
Breakdown by transport stage
Stage name Transport type Distance (km)
CO2 footprint
(kg)
%
China - UK Sea freight 1.6e+03 12 100.0
Total 1.6e+03 12 100
Breakdown by components
Component Mass (kg)
CO2 footprint
(kg)
%
Corn Left 1.5e+02 2.7 23.1
Corn Right 1.5e+02 2.7 23.1
Field 3.5e+02 6.3 53.7
Total 6.4e+02 12 100
Use: Energy and CO2 Summary
Relative contribution of static and mobile modes
Mode CO2 footprint (kg) %
Static 0
Mobile 0
Total 0 100
Disposal: Energy and CO2 Summary
Component
End of life
option
% recovered
CO2
footprint
(kg)
%
Corn Left Recycle 100.0 7.3 23.1
Corn Right Recycle 100.0 7.3 23.1
Field Recycle 100.0 17 53.7
Total 32 100
EoL potential:
Component
End of life
% recovered
CO2
footprint %
Breakdown by transport stage
Stage name Transport type Distance (km)
CO2 footprint
(kg)
%
China - UK Sea freight 1.6e+03 12 100.0
Total 1.6e+03 12 100
Breakdown by components
Component Mass (kg)
CO2 footprint
(kg)
%
Corn Left 1.5e+02 2.7 23.1
Corn Right 1.5e+02 2.7 23.1
Field 3.5e+02 6.3 53.7
Total 6.4e+02 12 100
Use: Energy and CO2 Summary
Relative contribution of static and mobile modes
Mode CO2 footprint (kg) %
Static 0
Mobile 0
Total 0 100
Disposal: Energy and CO2 Summary
Component
End of life
option
% recovered
CO2
footprint
(kg)
%
Corn Left Recycle 100.0 7.3 23.1
Corn Right Recycle 100.0 7.3 23.1
Field Recycle 100.0 17 53.7
Total 32 100
EoL potential:
Component
End of life
option
% recovered
CO2
footprint
(kg)
%
Corn Left Recycle 100.0 -3.1e+02 10.5
Corn Right Recycle 100.0 -3.1e+02 10.5
Field Recycle 100.0 -2.3e+03 79.0
Total -2.9e+03 100
Transport: Energy and CO2 Summary
Breakdown by transport stage
Stage name Transport type Distance (km) Energy (MJ) %
China - UK Sea freight 1.6e+03 1.6e+02 100.0
Total 1.6e+03 1.6e+02 100
Breakdown by components
Component Mass (kg) Energy (MJ) %
Corn Left 1.5e+02 38 23.1
Corn Right 1.5e+02 38 23.1
Field 3.5e+02 89 53.7
Total 6.4e+02 1.6e+02 100
Use: Energy and CO2 Summary
Relative contribution of static and mobile modes
Mode Energy (MJ) %
Static 0
Mobile 0
Total 0 100
Use: Energy and CO2 Summary
Relative contribution of static and mobile modes
Mode Energy (MJ) %
Static 0
Mobile 0
Total 0 100
Disposal: Energy and CO2 Summary
Component
End of life
option
% recovered
Energy
(MJ)
%
Corn Left Recycle 100.0 1e+02 23.1
Corn Right Recycle 100.0 1e+02 23.1
Field Recycle 100.0 2.4e+02 53.7
Total 4.5e+02 100
EoL potential:
Component
End of life
option
% recovered
Energy
(MJ)
%
Corn Left Recycle 100.0 -7.8e+03 15.3
Corn Right Recycle 100.0 -7.8e+03 15.3
Field Recycle 100.0 -3.5e+04 69.4
Total -5.1e+04 100
Notes: Energy and CO2 Summary
P8

9. Engineering drawings
P9

10. Engineering drawings
P10

11. Assembly Engineering drawings
P11

12. Engineering drawings
• Fastener Cantilever Snaps
• Fastener Internal Cantilever Snaps
• Field Part
• Magnet - Bought In Part
• Corn Parts
Assembly
P12

13. Bill of Materials
Part name Corn (left) Corn (Right) Field
Magnet
Bought in part
Material PP PP ABS/PC Neodymium
Weight (g) 14.9g 14.9g 34.6g -
Finish High Polish High Polish High Polish Ni Coated
Quantity 1 1 1 1
Semantics
Allow flexibility
for snap fit
feature
Allow flexibility
for snap fit
feature
High quality, age
well
High magnetic
strength
Performance
Requirements
Ability to
withstand
normal
operational
stress
Ability to
withstand
normal
operational
stress
UV resistance
Strength to hold
large amount of
small metal
stationery
Durability
Requirements
Wear resistance Wear resistance Wear resistance Permanent
Toolingcosts £85950 £6,574.00 -
Price per part £0.46 £0.46 £1.10 £0.35
Alternative
Material
Considered
ABS ABS - -
Manufacturing Cost for 1 unit £2.37
Part name Corn (left) Corn (Right) Field
Magnet
Bought in part
Recyclability 100% 100% 100% -
Reusability 0% 0% 0% 100%
Corn (Left)
Corn (Right)
Field
Magnet
P13

14. Quotation
http://www.protomold.co.uk/
P14

15. $0.514 (USD) = £0.35 (GBP)
Diameter: 20mm
Thickness: 5mm
http://nbsongke.en.alibaba.com/product/651222197-213295448/cylinder_shape_NdFeB_magnets.html
P15

16. Retail Price
(include VAT)
Retail Price (exclude
VAT)
Retail Margin
Whole Sale
Price
Distribution
Margin
include DDP FOB Price slam Margin % Slam Margin £
Max Manufacturing
Cost £
£25.00 £20.83 50.00% £10.42 40.00% £6.25 £5.68 35.00% £1.99 £3.69
£15.00 £12.50 50.00% £6.25 40.00% £3.75 £3.41 35.00% £1.19 £2.22
£12.00 £10.00 50.00% £5.00 40.00% £3.00 £2.73 35.00% £0.95 £1.77
Cost Calculator
VAT rate 20%
DDP rate 10%
Max Retail Price
Price £15.49Price £12.95
http://www.amazon.co.uk/Original
-Desktop-Pen-Holder-
Organizer/dp/B00ODKE5CW/ref=sr
_1_3?ie=UTF8&qid=1429654263&s
r=8-
3&keywords=original+green+bud+
design
http://www.amazon.co.uk/Herlitz-
Big-Butler-Desk-
Organiser/dp/B00191WN5E/ref=sr_
1_4?ie=UTF8&qid=1429654155&sr=
8-4&keywords=herlitz+big
P16

17. Price calculation based on Quotation
Retail Price £16.45
VAT (20%) £2.74
Retail (50%) £6.85
Distribution (40%) £2.74
DDP (0%) £0.00 (excluded due to manufacture in UK)
Cost of Manufacture £2.37 (Protomold, Alibaba)
Tooling / unit £0.30 (Protomold)
Profit per unit £1.44 (35%)
Profit of selling 50,000units £71,976
Break Even at 8703 units
£0.00
£10,000.00
£20,000.00
£30,000.00
£40,000.00
£50,000.00
£60,000.00
COST£
SALES
Cost
Revenue
Profit Calculator
P17

18. Week
Reference Lead time 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Bought in part
- magnet
http://www.alibaba.com/product-
detail/cylinder-shape-NdFeB-
magnets_651222197.html
7 - 20 Days
Material
http://www.alibaba.com/product-detail/Plastic-
raw-material-plastic-pellets-
ABS_60195426444.html?s=p
7 working Days
Tooling http://www.skar.co.uk/plastic-injection-
moulding-lead-times 5 - 6 Weeks
Moulding http://www.cypressindustries.com/plastics-
tooling.html 3 – 5 Weeks
Assembly Estimate 1 – 2 Weeks
Shipping
http://www.searates.com/reference/portdistan
ce/ 33 Days
Lead Time
Time required for Send off design to manufacture in China – Product arrive at the port in UK
Estimate Lead-Time 18 Weeks
P18

19. Packaging
P19

20. Invoice
P20
Qty Description Unit Price Line Total
2.5 hrs Final design £25 £62.5
5 hrs CAD £25 £125
8 hrs Quote and calculation £25 £200
3 hrs Materials and Finishes £25 £75
15 hrs Presentation Model £25 £200
3 hrs Overhead cost research £25 £75
2 hrs Lead time research £25 £50
2 hrs User profile £25 £50
1 hrs Packaging consideration £25 £25
12 hrs CAD rendering £25 £300
18 hrs Presentation £25 £450
6.5 hrs Design pack £25 £162.5
Total £1950
Line Total
Phase 1 £1187.5
Phase 2 962.5

21. Project Plan
Tasks Phase 0 Phase 1 Phase 2 Phase 3
Produce ideas for
design for
manufacture
Chose a Design
Market research
Sketch development
Modelling
Chose material and
colour
Manufacturing
process
Costing
Functional
demonstration
ECO assessment
CAD
Finalise design
quotation
Packaging
Produce
presentation and
Design pack
P21