1. . Wikileaks: What’s next? Evaluation Calum Bowen 4020

5. Introduction Our documentary introduction originated from the Channel 4 Dispatches introduction (see video to the right). I liked the dark theme to it and the disjunct electronic sounds which built up to the unravelling of the title whilst being in sync with the music. The Dispatches introduction ends with the dying out of the music and the title remaining and blurring out with the music. On the right is a video of the Dispatches introduction We took the idea of using dark electronic music in sync with different images of headlines and relevant pictures. The ending of our introduction is also like the Dispatches with the dying out of music and the title gentle fading out, easing into the next scene. Please click here if video doesn’t work

6. Interviews On the left is an opening interview shot from a Panorama documentary, on the right is our opening interview shot. As you can see both are similar over the shoulder shots, these shots allow you to see both the interviewer and interviewee, it is important to establish the interviewer before the interviewee to save confusion. The image on the left is a screen shot from an interview in a Panorama documentary, as you can see only his top half is in view so that the audience can focus on facial expressions and movements. We have used this type of shot for our interview with Ken Clarke as we liked the way it focuses and engages our audeience.

7. The image on the left is a shot Louis Theroux on Hypnosis, which shows the position of an interview. Throughout the interview you can see both the interviewer and the interviewee, I liked this shot as it was easy to understand (location, interviewer and interviewee) and didn’t require any quick editing allowing the audience to focus on the information being given. As you can see by our shot (on the right) we have used a similar shot. Interviews

12. Cutaway/Establishing Shot On the left is an example of a cutaway and establishing shot which we have used in our documentary. There is a wide shot of London's Parliament which then turns to the interviews on Southbank, still with Parliament in the background. These two screen shots are examples of establishing shots from different media products. Cutaways are used to split up different footage, for example ours cuts from the Wikileaks downloading, to parliament, to the interviews.

14. Radio Advert The radio advert is consistent with our documentary as it uses the same music from the introduction and voice clips of Ken Clarke. This will help the audience link the advertising to the documentary and prevent them from being put off through confusion as to what its about. To create our radio advert we didn’t have much research to relate to, which made it difficult to develop. I found no useful or relevant examples of radio adverts online and so we had to draft our advert from the beginning. We decided that we would use the same music as in the introduction of the documentary for our background music in the radio advert. This was because it purveys a dark tone and can be edited well with other pieces of sound such as voiceovers. The screenshot on the left is a Wordle of the different words used in our radio advert We used voice clips of news readers saying ‘Wikileaks’ (as that’s what the documentaries about) and included parts of Ken Clarkes interview. The deep voice editing was to keep in theme with the dark tone of the advert

15. Advertisement 1 – Multi-Purpose I used the photo of he Julian Assange to show who/what the documentary is about I layered the guy Fawkes mask over as it is a symbol for anonymity and freedom which is what Julian Assange stands for The grouping of the image of Julian Assange, the two flags on either shoulder and the mention of ‘Secrets’ will lead the reader to guess that the documentary must be about the recent Wikileaks cable releases. The dark colour scheme of the poster relates to the general dark tone of the documentary The poster generally doesn’t give too much information as this is a technique to pull in viewers as they will want to know more about the documentary The two flags show the American and Iraqi points of view on each shoulder – a kind of play on the angel and devil which you usually see on each shoulder. The rhetorical question will keep the potential viewer thinking about what secrets and so subsequently will want to watch the documentary to find out As I have used a landscape layout for this advertisement It has multiple uses such as: Newspaper adverts, billboards and posters.

16. Advertisement 2 – Newspaper spread Again the dark theme of the poster relates to the dark tone and subject in the documentary I used another rhetorical question relating to wanting to find something out so that there was a link between the two posters The American flag links to the rhetorical question, as does the ‘ssh’ finger. The picture shows how the American government are hiding secrets as their mouth has been ‘taped’ shut and the finger symbolises their silence From this poster there is even less information leading to what the documentary is about, instead the poster relies on capturing the readers interest and installing the date into their mind. It will attract my target audience through the dark colours, controversial picture and rhetorical question which will engage the audience making them want to know more

17. Advertisement 3 – Banner/Billboard I used the same image of the Guy Fawkes mask layered over Julian Assange’s face so that there was a link between the posters. It will also grab my target audiences attention and engage them in the poster The font that I have chosen was used for my previous poster, this is so that readers can relate the two together and link it to the final documentary product. This is an example poster from Channel 4 which is advertising a Dispatches documentary. Dispatches is a documentary which we have done a great deal of research on and have used many aspects from it to create our documentary. As the poster is so relevant to our media product I used it as inspiration to form my third advertisement. The information on the advertisement is clear and simple, with minimal text so that passers by can read and take it all in. The image will grab interest which will entice readers into watching the documentary.

20. Feedback Another form of feedback which we received was through the form of YouTube comments. We posted our final documentary onto YouTube for any member of the public to watch. This gave us more specific feedback as the people watching and commenting on our documentary would be our target audience. The screenshot on the left shows the comments left on our video, there are lots of helpful points in which we could improve such as the public interviews and sound issues during the presenting