educational

1. Course: E-Commerce
Why E Commerce

7. What is E-Commerce?
• Commonly known as Electric Marketing.
• It consist buying & selling goods and services over an electronic system
such as Internet and other computer networks.
• E-Commerce is the purchasing, selling and exchanging goods and
services over computer network (internet) through which transaction or
term of sale performed electronically.
• Started in 1995 by Amazon & Ebay in USA

18. What is e-commerce & m-commerce?
The term e-commerce stands for electronic commerce. It is usually abbreviated as
e-commerce, but it is sometimes used as ecommerce, e Commerce or simply as EC.
The terms e-business or e- tailing are sometimes used as synonyms. The term m
Commerce is gradually taking its place as a part of e-commerce that is focused on
transactions via mobile devices.
E-commerce is the process of buying and selling online. It is a business transaction
where the funds and data are transferred through an electronic network. This way,
the sales of all kinds of products, both physical and digital, and services are
arranged between two participants in the transaction. Depending on those
participants, e-commerce includes several types of transactions:
• Business to business (B2B)
• Business to customer (B2C)
• Customer to customer (C2C)

19. Why
Use
E-Commerce…?

20. • Low entry cost
• Reduce Transaction Costs
• Access to the Global
Market
• Secure Market Share

21. Brief History of E-Commerce
o 1970s: Electronic Funds Transfer (EFT)
• Used by banking industry to exchange account information over
secured networks
o Late 1970s and early 1980s : Electronic Data Interchange (EDI) for e-
commerce within companies
• Used by businesses to transmit data from one business to another
o 1990s: The World Wide Web on the Internet provides easy to use
technology for information publishing and dissemination
• Cheaper to do business (economies of scale)
• Enable diverse business activities (economies of scope)

22. The Process of e-commerce
• A consumer uses Web browser to connect to the home page of a
merchant’s website on the internet
• The consumer browses the catalog of the products featured on the
site and selects items to purchase. The selected items are placed in
the electronic equivalent of a shopping cart.
• When the consumer is ready to complete the purchase of selected
items, has to provide a bill-to and ship-to address for purchase and
delivery

23. • When the merchant’s Web server receive this information, it
computes the total cost of the order including tax ,shipping, and
handling charges and then displays the total to the customer.
• The customer can now provide payment information such as a credit
card number and then submit the order.
• When the credit card number is validated and the order is completed
at the Commerce Server Site the merchant’s site displays a receipt
confirmation the customer’s purchase.
• The Commerce Server Site then forward the order to a processing
Network for payment processing and fulfillment.

25. Workflow Diagram

26. Types of E-Commerce
Business –to Business (B2B) :
• B2B stands for business to business.
• Direct sales between Manufacturers and Resellers eliminating
Distibutor
• Sales Leads , Raw materials for SMEs , Finished goods to Resellers
.

31. B2B Ecommerce in India
• India Mart
• Trade Mart
• AmazonBusiness.in
• Power2SME.com
• Industrybuying.com
• Bizongo.in
• Tolexo.com
• JustByLive.com

32. Business –to-Consumer (B2C) :
• It is the model taking business and consumer’s interraction.The basic
concept of this model is to sell the product online to the customer.
• B2C is the direct trade between the company and consumers.it
provides direct sell goods and services to customer so that anybody
can purchase any products directly from supplier’s website.

33. B2C Examples in India
• Amazon
• Flipkart
• Snapdeal
• Infibeam

34. Consumer –To –Consumer (C2C) :
• There are many sites offering free classified ,auctions and forums where
individuals can buy and sell thanks to online payment systems like PayPal
where people can send and receive money online with ease. EBay’s
auction service is a great example of where person to person transections
take place everyday since 1995.
• Typical Services – Free Classifieds and Auctions

36. C2C Examples in India
• OLX
• Nearbyme
• Kraftly
• Onceagain.com
• Quickr.com
• Touchtalent.com
• Airbnb