Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
18 ways to generate more B2B sales leads
1. 18 Ways to Generate More B2B
Sales Leads
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2. My name is Ross
CEO & Co-Founder @ CallPage
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ross.knap@callpage.io
3. What is CallPage
20
months on market
1200+
companies use our
widget
30+
people work for us
35%
monthly increase
of revenue in
2016
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4. Why should you generate leads?
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5. No leads, no deals.
If you want to close a sale, you have to „open” it.
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6. Leads are key indicators for B2B
marketing
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35. You should:
Use tools such as: Brand24, Monitori
Check mentionsaboutyour competition
Check mentionsaboutthe problemyou’resolving
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36. Have your own stand during
industry fairs
method #11
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37. You should:
Target group: customers
Take peoplefrom your sales team
EstablishKPI
No more than 12 hoursfor a follow up
Organizea contest
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55. Recycle leads from your database
method #20
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56. You should
Ifsomebody from saleswasdismissed -reactimmediately
Write afollow up every2or3months
Lead routing
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57. To sum up:
Conduct webinars with experts
Organize live thematic events
Give interviews and write articles for trade media
Write guest posts on other companies’ blogs
Write ebooks
Organize trainings
Organize a series of webinars
ColdMailng 1-to-1
Boost your LinkedIn profile
Monitor online mentions
Have your own stand during industry fairs
Networking during business events
Partnership with other companies
Partnership programs
Be on marketplaces, comparison engines, and aggregators
Good old Adwords
Acquire customers from other companies
Companies that generate leads on order
Recycle leads from your database
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