An up-to-date look at what's happening on Instagram - CTA buttons, marquee Ads & enhanced targeting capabilities.

1. CTA
Bu'ons
What
It
Is
Without
clickability
or
e-­‐commerce,
Instagram
ads
have
primarily
been
focused
towards
brand
awareness.
The
pla>orm
has
finally
amped
up
it’s
adverAsing
tool
by
adding
call-­‐to-­‐acAon
buBons,
including
“Shop
Now”,
“Install
Now”,
“Sign
Up”
and
“Learn
More”.
To
increase
a
posiAve
user
experience,
clicking
one
of
the
call-­‐to-­‐acAon
buBons
will
direct
users
to
a
mini
browser
within
the
pla>orm
where
they
can
complete
the
acAon.
Once
complete,
users
will
be
returned
back
to
their
Instagram
feeds.
Brand
Applica1on
With
it’s
previously
limited
capabiliAes,
it
has
been
hard
for
brands
to
prove
any
type
of
ROI
from
Instagram
ads
-­‐-­‐
call-­‐to-­‐acAon
buBons
were
the
missing
piece
of
the
puzzle.
Now,
brands
will
be
able
to
drive
conversions
with
a
more
sculpted
audience.
AddiAonally,
these
updates
show
the
pla>orm
is
ready
to
begin
releasing
ads
to
a
larger
porAon
of
brands,
both
big
and
small,
in
the
near
future.
What’s
Happening
on
Instagram…

2. Marquee
Ads
What
It
Is
The
pla>orm
will
be
releasing
a
new
ad
product,
Marquee
ads,
this
September.
The
new
high-­‐impact
ad
guarantees
visibility
as
one
of
the
first
five
posts
show
in
a
session,
inserted
up
to
3
Ames
daily.
This
single-­‐day
campaign
guarantees
that
an
ad
will
be
at
the
center
of
your
audience’s
Instagram
experience,
tremendously
increasing
brand
awareness.
The
Marquee
ad
can
be
created
as
an
image,
carousel,
video,
link
or
mobile
install.
While
brands
will
not
begin
to
test
this
ad
type
unAl
September
2015,
once
open
to
Instagram’s
soon-­‐to-­‐be
public
self-­‐serve
ad
pla>orm,
there
will
be
no
minimum
spend
required
for
brands.
Brand
Applica1on
60%
of
young
millennials
in
the
US
use
Instagram
mulAple
Ames
daily.
The
pla>orm
believes
that
Marquee
ads
will
increase
frequency
by
2
Ames
and
extend
campaign
reach
between
10-­‐20%.
Marquee
ads
will
drive
mass
awareness
to
a
broad
audience,
driving
maximum
reach,
frequency
and
exclusivity.
With
the
pla>orm
soon
releasing
adverAsing
to
the
public,
this
ad
type
will
be
an
effecAve
way
to
have
your
campaign
stand
out
from
the
cluBer.
Enhanced
Targe5ng
Capabili5es
What
It
Is
Instagram
has
announced
addiAonal
targeAng
features
that
will
eventually
mimic
that
of
Facebook’s.