2. OUTLINE
The Basic Measures
◦ Available Seat Kilometer (ASK)
◦ Revenue Passenger Kilometer (RPK)
◦ Load Factor (LF)
◦ Yield
◦ Unit Cost
Revenue
Basic Airline Profit Equation
Examples
Conclusion
Bibliography
3. THE BASIC MEASURES
Available Seat Kilometer (ASK)
Revenue Passenger Kilometer (RPK)
Load Factor (LF)
Yield
Unit Cost
4. AVAILABLE SEAT KILOMETER
(ASK)
The most common measure of airline
output is an available seat kilometer.
If we have an aircraft with 500 seats
and flown at a distance of 10.000 km,
than we will have 5.000.000 seats
kilometer.
5. TRAFFİC – REVENUE
PASSENGER KILOMETER
(RPK)
Althought the airline produced seats,
not all will be sold. The sale of the
products will measured by RPK.
So in the earlier example, if only 400
out of the 500 seats were sold, than
the RPK will be 4.000.000.
6. MEASURE OF SALE RATE –
LOAD FACTOR
Is the rate of passenger to aircraft
capacity.
In the earlier example, we have an
aircraft with 500 seats but we sold only
400 seats. So, our load factor is 80%
LF = Revenue Passenger Kilometer /
Available Seat Kilometer
It changes for all airlines. However an
airline had many types of aircrafts and
different sectors like business and
economy class.
7. MEASURE OF UNIT REVENUE
- YIELD
Avarage fare paid by all passengers
per kilometer.
Yield measures average earnings
made by an airline by transporting
passengers per kilometer.
Yield = Established Total Revenue /
Available Seat Kilometer
8. UNIT COST (COST PER
ASK)
This is the cost of the seat.
Unit cost calculated same formula with
yield.
Unit Cost = Total Revenue / Available
Seat Kilometer
If the unit cost lower than yield,
airlines will make a profit.
9. REVENUE
What is the revenue?
◦ Ticket fares, including fuel surcharge
◦ In-flight sales
◦ Extra or oversized baggage
◦ Freight not linked to passanger
What is the not revenue?
◦ Taxes, fees or other charges
11. EXAMPLES
We have a route
Aircraft First Class Economy
Class
10 Seats 110 Seats
600 TL 350 TL
A B
1000 Km
What is the yield?
12. Yield: Total Revenue / RPK
Revenue: (10*600) + (110*350) =
45700
Passenger: 10 + 110 = 120
Distance: 1000 Km
RPK: 120 * 1000 = 120000
Yield: Total Revenue / RPK
= 45700 / 120000 = Nearly 0,38
The airline earned nearly 0,38 kuruş per
passenger per kilometer
13. Istanbul to Antalya 475 Km 100
TL
Istanbul to Bodrum 430 Km 150
TL
This price difference’s reason?
Same airline, same fuel consupmtion,
same crew salary...
- Robert Crandall’s Yield Management
System
14.
15. CONCLUSION
The basic measures for the calculate
profit/loss for airline.
◦ Available Seat Kilometer
◦ Revenue Passenger Kilometer
◦ Load Factor
◦ Yield
◦ Unit Cost
How airlines detect their ticket prices?