4. Top SNS Research Methodology Alexa Indian Top 100 Websites 1. Leads generation : -Scan each site and mark its Category, SNS attributes, US equivalent, Function description -Select each category’s top2 Top 10 SNS Individual Research 2. Experience and deep dive : -Explore key features of each -Summarize key differentiator of each, as well as find User# and Funding$, thro blogs/industry or VC event news Final Report 3. Summarize : -Distill key success traits from Top10 SNS -Distill key indicator from CNNIC 2007 report -Analyze SNS market status

5. Top 100 Indian Sites

6. Top SNS in Indian market N 76 Tagged 9 N 88 Linkedin 10 N 67 Digg 8 N 8 Youtube 2 N 35 Facebook 3 N 60 Myspace 7 N 51 Flickr 6 N 40 Hi5 5 Y 38 Bharatstudent 4 N 2 Orkut 1 Native? Alexa ranking Site Rank

7. Top 10 Native SNS

8. Top 10 Native SNS

10. Proven Features      trackback    File sharing        photos Music Blog             Scrapbook     Online user       Clean design    sirfdosti    yaari    Minglebox    desimartini    Mouthshut    fropper Ibibo   slideshare    Bharatstudent videos Groups friends

22. Blogging in India

26. Indian online audience

30. Video Rewards

31. User – ranking: more interaction 2

32. Simple SMS features

33. Ychat 1

34. Online Chat

35. Ezblog: provide more tag option, easy way for blog rookies

36. E-mail remind – increase stickness