2. How has mobile USABILITY changed?
One half of all LOCAL SEARCHES
are performed on Mobile Devices.
3. How has mobile USABILITY changed?
Mobile tags provide
more product info
than traditional
barcodes.
4. > 80% mobile internet
users are using their
devices while watching
TV
5. Coupons used on MOBILE DEVICES
Mobile tags can serve up coupons that can be redeemed
instantaneously in store
>25% mobile users scan a
mobile tag for COUPONS
6. What do people use their mobile phones for?
Games Weather Maps/Search
Social Networking Music News
7. How much do people USE mobile phones?
On an avg. 2.7 hrs/day
socializing on their
mobile device
8. That’s twice the time
spent in eating meals!
That’s 1/3rd the time
spent sleeping!!
9. >90% users access mobile
internet to socialize
Compared to 75% on
desktops!
10. Social & Mobile Marketing Status Update
Over 1/3rd of Facebook’s 600
million+ user base uses
Facebook Mobile
50% of them use Twitter
Mobile
165 Million users
11. Social & Mobile Marketing Status Update
200 Million+ YouTube
views occur on Mobile
Devices
12. Social & Mobile Marketing Status Update
30% of Smartphone owners
accessed Social Networking sites
via
Mobile Browser
13. A Quick Update
• 67% of consumers will use
their Smartphones to find
store locations.
• 59% to compare prices $$$$$
• 51% to obtain product
information.
• 46% to check product
availability.
14. A Quick Update
• 45% to read reviews
• 45% to shop online
• 41% to find and use coupons
• 40% to scan bar codes
• 35% to access social media