1. Calling All Spokespeople!
Advice for Entry-Level PR & Marketing Professionals
Join the conversation on Twitter:
#Cachinko
Contact Heather at heather@comerecommended.com

2. Contact Heather at heather@comerecommended.com

3. Introduction
• The PR & marketing industries are growing
• 80% of PR & marketing firms expected to hire
in 2011
• Social media, digital media, and interactive
media services are becoming commonplace
• Communications is playing a larger role within
corporations
• In 2008-09, 4,475 students received a degree in
PR
– 3,606 were female
Contact Heather at heather@comerecommended.com 3

4. What We’ll Discuss Today
• Differences between agency and in-
house work
• What is expected for an entry-level
PR/marketing professional
• Job search basics
Contact Heather at heather@comerecommended.com 4

5. In-House vs. Agency
In-House
• One “client” = one focus
• Corporate cheerleader
• Involved
Contact Heather at heather@comerecommended.com 5

6. In-House vs. Agency
Agency
• Multiple accounts = multiple
directions
• Longer hours
• Versatile
Contact Heather at heather@comerecommended.com 6

7. In-House vs. Agency
Tip: Agency experience is valuable to
in-house departments and agencies
Contact Heather at heather@comerecommended.com 7

8. What is expected
Experience
• Internships
• Education
• Organizational
participation
Contact Heather at heather@comerecommended.com 8

9. What is expected
Skills
• Writing
• Social media
• Organization
Contact Heather at heather@comerecommended.com 9

10. What is expected
Adaptability
• Ideas
• Flexible
• Opportunistic
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11. PR/Marketing Job Search Tips
Start early
• Internships
• Student groups
• Classes
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12. PR/Marketing Job Search Tips
Do your research
• What do you want to
do?
• Where do you want to
work?
• Which companies are
hiring?
• Who are they looking
for?
Contact Heather at heather@comerecommended.com 12

13. PR/Marketing Job Search Tips
Use multiple
methods
• Social media
• Job boards
• Networking
• Organizations
Contact Heather at heather@comerecommended.com 13

14. Contact Heather at heather@comerecommended.com

15. Thank you!
For more tips: blog.cachinko.com
Join us for our next job seeker webinar on:
November 30, 2011: Questions for Cachinko III:
Let’s Stump Heather!
Contact Heather at heather@comerecommended.com