Patrik Wikstrom - Workshop presenation at the CCIWS13

1. Researching digital distribution
Patrik Wikström
www.linkedin.com/in/patrikwikstrom
cciws13

2. Distribution, Recorded Music
Some thoughts...

3. live licensing recording

4. Global Recorded Music Sales (physical distribution)
millionunits
0
1000
2000
3000
4000
'73 '75 '77 '79 '81 '83 '85 '87 '89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09 '11'11
LPs CDs MCs

7. service
product

8. Trade value, Sweden (MSEK)
0
500
1000
1500
2000
1998 2000 2002 2004 2006 2008 2010
physical
streaming
digital misc
Source: IFPI Sweden 2012

9. how do online music services
compete?

11. They compete with “context”
rather than with “content”

12. E.g. Spotify Apps

13. value from context
value from access
consumer value is
increasingly created
by context rather
than access

14. 1. Context focused music
services

15. play
music
with

17. 2. Context focused music
artists

19. Content Context
Access
Play