What's the deal with Google Plus
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This document provides tips and strategies for using Google+ effectively. It discusses using a profile photo and cover photo, organizing contacts into circles, posting with hashtags and links, interacting with other users' posts, joining communities, using Hangouts for video calls, getting authorship credit to increase search visibility, and setting goals for content marketing, brand visibility, lead generation and traffic. The overall message is that Google+ can be useful for networking, content sharing and business goals if users actively engage with others in their communities.
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What's the deal with Google Plus
- 1. What’s the Deal with Google+? Carolyn Capern and Greg Trujillo CT Social
- 4. Don’t treat Google Plus like it’s Facebook. • Organize people you follow in a meaningful way. On Plus, you can: • Meet new and interesting people from far away, in addition to people you already know. • Build face to face connections.
- 5. Using Google+: The Profile • No profile photo • No cover photo • No information
- 6. Using Google+: The Profile • Use a photo that shows your face • Original cover photo • Detailed information about yourself. (Why should I follow you?)
- 7. Using Google+: Circles • Organize the people you follow into circles • Select which circles see your content. • Filter content in your newsfeed by circle. • Share circles with your followers
- 8. Using Google+: Posting • Bold headers • Detailed description • Link to their blog post with relevant information • Hashtags in an unobtrusive location
- 9. Using Google+: Interaction • Reply to comments on your posts • Comment on other’s posts that interest you • Share other’s posts that are relevant to the topics you normally share • +1 other’s comments and posts
- 10. Using Google+: Communities • Thousands of communities to share ideas with • Topic specific conversations for more direct audience targeting • Opportunities for lead generation and industry connections
- 11. Using Google+: Hangouts • Conduct face to face meetings across the world • Share screens and documents • Broadcast your message with Hangouts on Air
- 12. Google+: Authorship • Improved visibility though “Search+” • Increases perceived credibility • Valid across many websites
- 13. Google+: Content Marketing • Google+ posts have a generous character limit {1000 words} • Wide video/image format • Interactive posts
- 14. • Grow your network • Increase brand visibility • Generate leads • Improve SEO • Build web traffic Setting Your Google+ Goals What Are Your Goals?
- 15. Google+ Success Strategy • Social share buttons, including +1 button on website • Choose a community and actively engage with others on their posts • Share your content to communities you are active in
- 16. Thank You! Join us on Plus: gplus.to/CTSocial
Notas do Editor
- Intro
- Ghost Town: Survey, how many people are on Google Plus? How many of you use it regularly?
- Not quite the ghost town everyone says it is eh?
- Google Plus vs Facebook, Most people start using Google Plus with the same mindset as Facebook, Would you use Twitter like Facebook?
- Using Plus: Profile Good Profile vs Bad Profile
- Using Plus: Profile Good Profile vs Bad Profile
- Circles: Who, What, Why, and How
- Posting, creating posts for maximum engagement
- Interaction: One of the most important parts of success on google plus
- Communities: The driving force for engagement and Brand interaction
- Communities: The driving force for engagement and Brand interaction
- SEO: Google Authorship What is it? Why do I need it?
- SEO: Content Marketing, How can I share my content in a way that helps me generate more SEO?
- So there are people on Plus, that’s great, but how to I use it? Well that depends on how you want to use it, are you trying to grow your network, increase brand visibility, or generate leads? Well no matter how you would like to use Google Plus its important to start with the very basics.