Africa’s Greatest City, ready to welcome the World Communication, Marketing and Branding

Africa’s Greatest City, ready to welcome the World Communication, Marketing and Branding Chris Bruwer 21 April 2009 2010 FIFA WORLD CUP™ HOST CITY: CAPE TOWN

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Media informing residents COMMUNICATION OVERVIEW

Internal, external COMMUNICATION TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stadium INFRASTRUCTURE MILESTONES FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 

NAMING RIGHTS & OPERATOR Sail/Stade de France International success/local expertise Management until 2010 Operation post 2010

Granger Bay Boulevard TRANSPORT PROJECTS FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  ,[object Object]

FINAL DRAW FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Economic Opportunities ECONOMIC OPPORTUNTIES Opportunity Result Visitor Economy ,[object Object],[object Object],[object Object],Event Media Exposure Access to infrastructure investment and facilities --------------------------------------------- Attract Sponsors and Advertisers

Events, infrastructure milestones, announcements CAMPAIGN PILLARS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Campaign Phases CAMPAIGN PHASES Market Focus Phase 1: 2 years to go – Confed Cup Phase 2: Confed Cup – Final Draw Phase 3: Final Draw – Kick Off Phase 4: Event Phase 5: Post-event Local International

READINESS, CONFIDENCE, EXCITEMENT MARKETING INITIATIVES FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MEDIA INFORMATION CAMPAIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Host City Event Supporters ,[object Object],[object Object],[object Object],[object Object],[object Object]

Comprises Host City Plan and Third Party Advertising Master Plan Appoint Consultant April Site Audit and Survey May/June Appoint Agency to sell, produce, install and service Sell space for Final Draw Nov/Dec Sell space for Event April to July Dismantle and Recycle August Host City Decoration Programme FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 

“ It’s not about the excellence of the facilities or the game, but the way people embrace the event” – Dr Danny Jordaan

415 days left!! THANK YOU DANKIE ENKOSI

Africa’s Greatest City, ready to welcome the World Communication, Marketing and Branding

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